Sr. Manager, Product Marketing at Salesforce
Sacramento, CA 94203
About the Job
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketing & CommunicationsJob DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM
Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way
And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world
If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.We are looking for a self-starting, team-orientated, and passionate Senior Product Marketing Manager to drive and deliver innovative product marketing, including messaging, content, GTM strategy, and product-led growth strategy for Salesforce Foundations
You will be a product and marketing expert, translating the needs of customers and sellers across marketing, sales enablement, product, and field teams.You will be responsible for working cross-functionally with product, marketing, go-to-market, and sales teams to create messaging, positioning, content, go-to-market, and product-led-growth strategies grounded in user research and data analysis
You will own a wide variety of initiatives that support product-led growth, pipeline generation, and help drive deals to close. Responsibilities & Impact:Build consensus, alignment, and engagement across Growth, Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer SuccessLead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.Be the product expert for stakeholders across product, marketing, and distribution for FoundationsDevelop succinct and effective sales training materials (demos, training, FAQs, plays, competitive programs etc.), making it easy for non-technical sales to understand our productsDefine and create high-quality content, while aligning to supporting marketing campaignsOwn key communications and updates to sales, press, analysts, and stakeholdersCreate and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and 3rd party eventsSupport and influence product-led growth initiatives, activation and adoption campaigns, and usage-based upsell/cross-sell playsRequired Skills:7+ years of experience in product marketing, industry marketing, or growth marketingStrong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customersAbility to strategize and craft compelling messagingPhenomenal teammate with a proven track record leading and inspiring through influenceHands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content.Pick up and lead new projects even in the face of ambiguityExperience will be evaluated based on alignment to the core competencies for the role (e.g
extracurricular leadership roles, military experience, volunteer work, etc.)Must be in a hub-based location with the ability to come in 3 days a weekPreferred Skills:Experience working in self-service, product-led growth businesses Expertise in Salesforce productsOutstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.A natural collaboratorGet-it-Done confidence to pick up and lead new projects even in the face of ambiguityAccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world
Each of us has a responsibility to drive Equality in our communities and workplaces
We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more
Learn more about Equality at and explore our company benefits at .Salesforce is an Equal Employment Opportunity and Affirmative Action Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status
Salesforce does not accept unsolicited headhunter and agency resumes
Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.Salesforce welcomes all.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For California-based roles, the base salary hiring range for this position is $164,000 to $225,500.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience
Certain roles may be eligible for incentive compensation, equity, benefits
More details about our company benefits can be found at the following link:
Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way
And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world
If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.We are looking for a self-starting, team-orientated, and passionate Senior Product Marketing Manager to drive and deliver innovative product marketing, including messaging, content, GTM strategy, and product-led growth strategy for Salesforce Foundations
You will be a product and marketing expert, translating the needs of customers and sellers across marketing, sales enablement, product, and field teams.You will be responsible for working cross-functionally with product, marketing, go-to-market, and sales teams to create messaging, positioning, content, go-to-market, and product-led-growth strategies grounded in user research and data analysis
You will own a wide variety of initiatives that support product-led growth, pipeline generation, and help drive deals to close. Responsibilities & Impact:Build consensus, alignment, and engagement across Growth, Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer SuccessLead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.Be the product expert for stakeholders across product, marketing, and distribution for FoundationsDevelop succinct and effective sales training materials (demos, training, FAQs, plays, competitive programs etc.), making it easy for non-technical sales to understand our productsDefine and create high-quality content, while aligning to supporting marketing campaignsOwn key communications and updates to sales, press, analysts, and stakeholdersCreate and produce content for Salesforce events such as World Tours, Dreamforce, webinars, and 3rd party eventsSupport and influence product-led growth initiatives, activation and adoption campaigns, and usage-based upsell/cross-sell playsRequired Skills:7+ years of experience in product marketing, industry marketing, or growth marketingStrong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customersAbility to strategize and craft compelling messagingPhenomenal teammate with a proven track record leading and inspiring through influenceHands-on experience building a range of marketing assets, including compelling positioning and messaging, succinct slide pitch-decks, demo videos, and event/webinar content.Pick up and lead new projects even in the face of ambiguityExperience will be evaluated based on alignment to the core competencies for the role (e.g
extracurricular leadership roles, military experience, volunteer work, etc.)Must be in a hub-based location with the ability to come in 3 days a weekPreferred Skills:Experience working in self-service, product-led growth businesses Expertise in Salesforce productsOutstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.A natural collaboratorGet-it-Done confidence to pick up and lead new projects even in the face of ambiguityAccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world
Each of us has a responsibility to drive Equality in our communities and workplaces
We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more
Learn more about Equality at and explore our company benefits at .Salesforce is an Equal Employment Opportunity and Affirmative Action Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status
Salesforce does not accept unsolicited headhunter and agency resumes
Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.Salesforce welcomes all.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For California-based roles, the base salary hiring range for this position is $164,000 to $225,500.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience
Certain roles may be eligible for incentive compensation, equity, benefits
More details about our company benefits can be found at the following link:
https://www.salesforcebenefits.com.SummaryLocation
: Illinois - Chicago; California - San FranciscoType: Full time 