Sr. Manager, Retail Marketing at Old Navy
San Francisco, CA
About the Job
About Old NavyForget what you know about old-school industry rules
When you work at Old Navy, you’re choosing a different path
From day one, we’ve been on a mission to democratize fashion and make shopping fun again
Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season. We opened our first store in 1994 in San Francisco and have been on a roll ever since
We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves
Here, we’re family.About the RoleAs the Sr
Manager, Retail Marketing, you will be responsible for creating thoughtful and impactful marketing initiatives across Old Navy’s fleet of stores
From strategy and planning to implementation and analysis, you’ll have a hand in a range of exciting work — from packaging, to new store openings, to signage, to windows, and more
This role is highly collaborative and requires seasoned expertise as a pivotal member of our omni channel marketing team.What You'll DoDevelop and execute innovative seasonal retail marketing strategies across several channels and programsEnsure commercial plan & big seasonal brand and product ideas are powerfully brought to life across the store fleet with goal of driving store awareness and trafficPartner closely with Visual Merchandising and Retail Design to develop strategic, compelling and cohesive window and in-store presentations/experiences that clearly communicate key seasonal brand and product ideasOwn briefing and collaborating with retail creative partners to develop store-specific marketing/creative that is on brand, meets messaging objectives and delivers impactOversee new store opening marketing strategy and execution, continuously looking for better ways to grow awareness of and drive traffic to our new storesPartner with our field teams to provide strategic guidance, tools, templates and best practices around store awareness and traffic driving programsOversee management of retail marketing budget, in partnership with creative productionOwnership of additional brand marketing priorities / special projects as neededWho You Are6-8 years brand marketing strategy, planning and communications experience with fashion/apparel, consumer brand and/or marketing agencyDeep knowledge of retail marketing, with an understanding of the dynamics of physical stores and what it takes to create an impact with customersExperience bringing omni marketing plans to life in retail environmentsStrong leadership skills; highly collaborative and able to form effective cross functional partnerships across teams, including marketing, creative, visual merchandising, store design, field teamsStrong promotional/traffic-driving ideation/concepting skillsBenefits at Old NavyMerchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.One of the most competitive Paid Time Off plans in the industry.*Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*Employee stock purchase plan.*Medical, dental, vision and life insurance.*See more of the benefits we offer.*For eligible employees
When you work at Old Navy, you’re choosing a different path
From day one, we’ve been on a mission to democratize fashion and make shopping fun again
Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season. We opened our first store in 1994 in San Francisco and have been on a roll ever since
We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves
Here, we’re family.About the RoleAs the Sr
Manager, Retail Marketing, you will be responsible for creating thoughtful and impactful marketing initiatives across Old Navy’s fleet of stores
From strategy and planning to implementation and analysis, you’ll have a hand in a range of exciting work — from packaging, to new store openings, to signage, to windows, and more
This role is highly collaborative and requires seasoned expertise as a pivotal member of our omni channel marketing team.What You'll DoDevelop and execute innovative seasonal retail marketing strategies across several channels and programsEnsure commercial plan & big seasonal brand and product ideas are powerfully brought to life across the store fleet with goal of driving store awareness and trafficPartner closely with Visual Merchandising and Retail Design to develop strategic, compelling and cohesive window and in-store presentations/experiences that clearly communicate key seasonal brand and product ideasOwn briefing and collaborating with retail creative partners to develop store-specific marketing/creative that is on brand, meets messaging objectives and delivers impactOversee new store opening marketing strategy and execution, continuously looking for better ways to grow awareness of and drive traffic to our new storesPartner with our field teams to provide strategic guidance, tools, templates and best practices around store awareness and traffic driving programsOversee management of retail marketing budget, in partnership with creative productionOwnership of additional brand marketing priorities / special projects as neededWho You Are6-8 years brand marketing strategy, planning and communications experience with fashion/apparel, consumer brand and/or marketing agencyDeep knowledge of retail marketing, with an understanding of the dynamics of physical stores and what it takes to create an impact with customersExperience bringing omni marketing plans to life in retail environmentsStrong leadership skills; highly collaborative and able to form effective cross functional partnerships across teams, including marketing, creative, visual merchandising, store design, field teamsStrong promotional/traffic-driving ideation/concepting skillsBenefits at Old NavyMerchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.One of the most competitive Paid Time Off plans in the industry.*Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*Employee stock purchase plan.*Medical, dental, vision and life insurance.*See more of the benefits we offer.*For eligible employees
