Sr. Marketing Analyst - American Heart Association

Overview

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

We are looking for a Senior Marketing Analyst to work in a fast-paced environment, analyzing data to identify opportunities of marketing and revenue growth while working with cross-functional teams to implement and track effective marketing strategies.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

The Senior Marketing Analyst will collaborate with executive staff to design analytical dashboard solutions, manage data management applications, analyze campaign results and assess and recommend emerging social and digital media trends. The senior marketing analyst will also manage the processes and people responsible for accurate digital data collection, prepare PowerPoint presentations, translate business questions into meaningful analytics for stakeholders, creating ad-hoc insights, AB test analyses, lift tests, reporting & visualization. Additionally, this individual will utilize various databases and querying/programming languages to access, manipulate and present the data and recommended growth marketing strategies. 

The senior analyst should be analytical, deliberate, strategic, collaborative and determined. This individual should have a knack for seeing solutions in sprawling data sets, the business mindset to convert insights into strategic opportunities and excellent communications skills to present growth strategy opportunities to executive leaders.   

Qualifications

Marketing Data Analysis & Growth Strategy Recommendations

Conducts advanced data analysis, provides regular updates on trends and develops growth strategies to ultimately help achieve business, marketing and revenue objectives.  

• Assists MarComm Leaders on setting clear and consistent objectives and KPIs.
• Consistently monitors data, evaluates, and provides insights to business and/or campaign leaders.
• Performs statistical analysis and presents analysis findings to executive leadership, sponsors, and/or internal clients.
• Writes summary reports that interpret findings using interactive/dynamic dashboards created with tools like Tableau, Lookr and Sprinklr.
• Serves as SME for current and advanced analytics and presents novel research opportunities based on gaps in achieving targets.
• Decides and implements goals and methods for acquisition and retention of customers and stakeholders, including setting standards for ideas, development, execution and optimization of marketing campaigns.
• Creates data driven business development strategies by applying analyses and communicates results to convey insights into existing or potential strategies.

Data Reporting, Analytics & Customer Segmentation

Serves as player/coach establishing standardized reporting analytics processes and dashboards.

• Monitors data quality, data migrations and data integration to ensure the association’s database is segmented effectively for marketing activities.
• Analyzes data using statistical methods such as logistic and linear regression; Customer Segmentation, GEE or random effects models for longitudinal or multilevel analysis, latent class group-based analyses, and analysis of “missing data.”
• Monitors Key Performance Indicators (KPIs) and collaborates with stakeholders on custom CRM analyses.
• Acquires data from sources using Alteryx, Python, Google Analytics, etc.
• Generates reports using forecasting techniques, simulations modeling and predictive analytics.
• Establishes and manages Tableau dashboards and analytic workflow projects such as Google Analytics, email journeys, scoring models, digital activity reports, channels summaries, etc.
• Drives execution via marketing automation tools that leverage customer database and relationships.
• Develops and manages data dictionaries and documentation of data reporting standards.
• Assists in managing studies conducted internally and externally to evaluate the association’s brand relevancy and media campaigns.

Customer Data Collection & Segmentation Strategies

Collects and analyzes customer data to ensure the quality of Association

 data is well aligned with marketing programs. Manages the customer segmentation strategy to support campaign testing and analysis.

• Analyzes customer touch point and maximizes opportunities for engagement by formulating recommendations that are grounded in Customer Experience (CX) with respect to the association’s brands and programs.
• Identifies target audiences by collaborating cross-functionally with other teams to acquire their insights with respect to improved message targeting and generate buy-in for targeting decisions.

Compensation & Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.  
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.This position not a match with your skills?  Click here to see other opportunities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities