Sr Marketing Analyst - Valley National Bank

Responsibilities include but are not limited to:


* Embed in various business units to gain in-depth understanding of their processes, challenges, and opportunities.
* Understand bank strategy and strategic imperatives to contextualize and prioritize initiatives.
* Lead data-driven change management. Leverage cross-functional relationships and personal influence to drive change. Obtain and sustain buy-in and engagement of key stakeholders.
* Gather and analyze data to guide business decision-making; communicate findings and recommendations to stakeholders of different technical backgrounds.
* Surface actionable insights and operationalize them to drive business outcomes.
* Identify and document business requirements and user stories; collaborate with data and product owners to create, design, and test new features and capabilities.
* Facilitate deployment and adoption of data-driven solutions. Communicate with users and help shape training initiatives. Get hands-on with end-users to help integrate these tools into their routines; monitor adoption.
* Organize and facilitate advisory councils and working groups.
* Promote customer-centric, data-driven design and decision-making processes.
* Represent end-user perspectives and challenges in product design and prioritization.
* Advocate internally for innovation; maintain awareness of industry trends and best practices.





Required Skills:


* Skilled in stakeholder management and executive-level communications.
* Comfortable facilitating group sessions.
* Able to move fluidly between strategic thinking and detailed execution.
* Strong business acumen across varying aspects of banking.
* Familiarity with Business Intelligence tools and Customer Relationship Management platforms.
* Proficient in data analysis and data visualization.
* Detail-oriented, analytical, and having a quality mindset...setting a high bar for product quality and usability.
* Skilled in process design and mapping current and future state business processes.
* Able to collaborate across functions with both business and technology partners.
* Inquisitive and curious; having strong empathy, listening, and communication skills.

Required Experience:


* Bachelor's Degree in appropriate field of study or equivalent work experience.
* Minimum 5 years of experience as a business or data analyst (or similar role).
* Minimum 5 years of experience in Financial Services (banking preferred) in a sales or related function.

Preferred Experience:


* Experience working with Business Intelligence tools, Customer Relationship Management and/or marketing platforms.
* Experience working in an agile software environment.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled