Sr Marketing Manager, WW Events - Amazon

Description The Worldwide Events team is the biggest party planning committee on the planet, driving a global vision and execution of High Velocity Events (HVEs) for our customers - think Prime Day, Black Friday, and Cyber Monday! We work across our US and global partners to deliver exciting offers & deals, a personalized shopping experience, and all-around excitement during the biggest shopping days of the year. As the Senior Marketing Manager, Onsite Planning for this team, you'll be responsible for building and executing the strategy, placement allocation, and traffic planning for Amazon.com's HVEs. To be successful in this role, you'll need to be able to see the big picture to prioritize Amazon's business overall, while also thinking critically on how individual program initiatives add value for customers during HVEs. You will be comfortable deep diving analytics and building data-driven marketing strategies. You need to be an excellent communicator both in person and in written communications, as we have hundreds of global stakeholders and regularly present to leadership. You will be comfortable working with complex and ambiguous challenges, and appreciate white space and autonomy. You'll have a global mindset, and be equally comfortable working with marketers, data scientists, product managers, and teams across retail and programs. Key job responsibilities Senior Marketing Manager, Onsite Strategy role responsibilities include but are not limited to: - Define onsite traffic plans for each of Amazon's High Velocity Events including campaign messaging, segmentation strategy, and placement allocation for 80+ partner teams globally. Manage successful implementation of plan within the defined timelines. - Provide insights to drive an informed traffic plan and marketing strategy based on key metrics, historical data, and forecasting reports - Develop and sustain strong partnerships with key internal stakeholders - Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities - Test and refine new marketing approaches to drive HVE goals - Continually improve metrics and processes needed to standardize optimizing onsite marketing campaigns - Own high-quality written documents to senior leadership Basic Qualifications - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Proven experience developing and maintaining strong cross-functional relationships Preferred Qualifications - Experience with customer segmentation, profiling, and targeting - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with Amazon merchandising tools such as Content Symphony, as well as reporting tools such as Sophia and Cardboard Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.