Sr. Marketing Specialist - Lifecycle - Yami
Brea, CA 92821
About the Job
About Yami:
Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.
Benefits & Compensation:
401(k) matching
Health insurance: medical, vision, and dental
Paid time off (PTO): vacation, sick, and holidays
On-site gym/pool and game rooms
Employee discount
Coffee and snacks
$70K and above
Job Summary:
In this role, you will lead the strategy development and execution for Yami’s lifecycle marketing channels, with a focus on automating email, in-app messaging, mobile push notifications, and SMS. As an advocate for customer experience, you will serve as the primary point of contact for customer engagement and facilitate cross-functional collaboration.
Job Responsibilities:
Execute strategic channel programs including email, push, SMS, in-app marketing, and promotional campaigns that drive revenue growth & engagement for launches, promotions & cross-sells/up-sells
Own performance tracking and reporting for all lifecycle channels
Proactively identify opportunities for improvement & keep track of the customer lifecycle-based behavioral data analysis
Design and conduct A/B & multivariate testing to deliver insights including subject lines, content, cadence, segmentation, and timing
Work closely with the ESP provider to provide & clarify requirements for the development team
Manage marketing automation to ensure accuracy & effectiveness
Work with the Development Team on maintenance & ongoing improvement of web analytics as well as tagging methodologies
Qualification (Required):
Bachelor’s degree
In-depth knowledge of data workflows, customer segmentation, automation, personalization, e-commerce experimentation and marketing best practices
3+ years of experience in a retention, marketing operations, or lifecycle marketing
Strong dedication to enhancing customer experience with a clear understanding of Yami’s core customer base
Exceptional attention to detail and strong interpersonal skills
Experience with Iterable or similar marketing platforms is preferred
Self-motivated with the ability to work independently
Bilingual in English & Mandarin
Qualification (Preferred):
Familiarity with Asian brands
E-commerce or online retail experience
Qualification (Required): Bachelor’s degree In-depth knowledge of data workflows, customer segmentation, automation, personalization, and e-commerce marketing best practices 3+ years of experience in a retention, marketing operations, or lifecycle marketing Strong dedication to enhancing customer experience with a clear understanding of Yami’s core customer base Exceptional attention to detail and strong interpersonal skills Experience with Iterable or similar marketing platforms is preferred Self-motivated with the ability to work independently Bilingual in English & Mandarin Qualification (Preferred): Familiarity with Asian brands E-commerce or online retail experience