SR MEDIA SPECIALIST, SEO & AFFILIATE MARKETING at Sally Beauty Holdings
Denton, TX
About the Job
Overview
Essential Functions:
As part of the Paid Media team, the Sr
Media Specialist, SEO & Affiliate Marketing will work with agency partners to play a crucial role in developing, executing, and optimizing our affiliate partnership marketing strategy and SEO efforts for Sallybeauty.com
This individual will be responsible for the development and implementation of strategies to drive traffic, increase conversion rates, and maximize ROI through effective affiliate partnerships and comprehensive SEO tactics
This is a hybrid role that reports into the office on Tuesday and Weds of each week, working remotely the rest of the week.
The ideal candidate will have a proven track record of managing successful digital marketing campaigns, with experience in managing affiliate programs (loyalty, best-of-web, editorial) and fundamental knowledge of content marketing and/or SEO strategy
SEO projects are recommended by Sally Beauty agency partners and then evaluated, prioritized, and project managed by the Sr
Media Specialist, SEO & Affiliate Marketing
Similarly, this role will consult with vendor/agency partners and the PR team to plan, prioritize and execute affiliate partnerships in order to drive qualified traffic to Sallybeauty.com
This role will serve as liaison and subject matter expert to the larger Sally Beauty marketing dept, ecommerce dept, and agency partners.
This role will leverage the Commission Junction platform or similar affiliate network platforms to monitor performance of affiliate campaigns
Candidate should be familiar with and prepared to learn the full capabilities of the platform to better support the Affiliate channel
Experience with SEO platforms such as Conductor, SEMrush or Brightedge is a plus.
“At Sally Beauty Holdings, we find beauty in diversity
Our inclusivity and self-expression are what fuel our innovation and growth
You are welcome here, and you can thrive here
We find beauty in YOU
Join us.”
Primary Duties:
Understand internal KPIs and monitor campaign performance across Affiliate marketing tactics and publishers
Manage briefing and execution of promotional calendar and priorities to drive in-store and online traffic
Partner with Affiliate account teams to optimize cashback and publisher commission rates for optimal program performance
Partner with internal PR and Influencer team to leverage affiliate links and commission rate offers for editorial and influencer marketing
Manage SEO content projects and tasks by consulting with SEO agency partners, ecommerce team, and site partners in order to plan, launch and analyze updates to Sallybeauty.com.
Organize and present SEO deliverables from Sally Beauty’s agency partners to the Paid Media Team and larger Marketing dept
Work with creative, site merchandising, and developer teams as needed to execute page updates or new processes to improve SEO performance
Coordinate and approve creative assets for digital marketing channels
Contribute to strategies to support the expansion of our consumer acquisition pools
Proactively identify opportunities for optimization, insight, and expansion, and see through to implementation for SEO & Affiliate.
Leverage internal and external reporting to provide digital marketing strategy support and campaign optimization
Have a bias towards utilizing technology in all aspects of your work and enjoy working collaboratively & cross-functionally
Manage processes for billing and invoicing for media
Knowledge, Skills & Abilities:
3-5 years related digital marketing experience, preferably in Retail or CPG
Affiliate marketing, PR/Influencer experience strongly preferred
Basic SEO experience preferred (i.e
understanding on-page metadata and how to optimize)
Google Analytics, Google Search Console, Conductor/BrightEdge/SEMrush, and/or Commission Junction experience preferred.
Workfront experience a plus
Competencies/Attributes:
Curious and motivated to learn
Well organized and personally accountable
A team player—interested in the success of the team, brand, and overall company.
Proven ability to interface with cross-functional teams to achieve objectives
Working Conditions /Physical Requirements
The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc
The work area is adequately lighted, heated, and ventilated.
The work is sedentary
Typically, the employee may sit comfortably to do the work
However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc
No special physical demands are required to perform the work.
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match
In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus
Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!
#LI-Hybrid
Salary:
Essential Functions:
As part of the Paid Media team, the Sr
Media Specialist, SEO & Affiliate Marketing will work with agency partners to play a crucial role in developing, executing, and optimizing our affiliate partnership marketing strategy and SEO efforts for Sallybeauty.com
This individual will be responsible for the development and implementation of strategies to drive traffic, increase conversion rates, and maximize ROI through effective affiliate partnerships and comprehensive SEO tactics
This is a hybrid role that reports into the office on Tuesday and Weds of each week, working remotely the rest of the week.
The ideal candidate will have a proven track record of managing successful digital marketing campaigns, with experience in managing affiliate programs (loyalty, best-of-web, editorial) and fundamental knowledge of content marketing and/or SEO strategy
SEO projects are recommended by Sally Beauty agency partners and then evaluated, prioritized, and project managed by the Sr
Media Specialist, SEO & Affiliate Marketing
Similarly, this role will consult with vendor/agency partners and the PR team to plan, prioritize and execute affiliate partnerships in order to drive qualified traffic to Sallybeauty.com
This role will serve as liaison and subject matter expert to the larger Sally Beauty marketing dept, ecommerce dept, and agency partners.
This role will leverage the Commission Junction platform or similar affiliate network platforms to monitor performance of affiliate campaigns
Candidate should be familiar with and prepared to learn the full capabilities of the platform to better support the Affiliate channel
Experience with SEO platforms such as Conductor, SEMrush or Brightedge is a plus.
“At Sally Beauty Holdings, we find beauty in diversity
Our inclusivity and self-expression are what fuel our innovation and growth
You are welcome here, and you can thrive here
We find beauty in YOU
Join us.”
Primary Duties:
Understand internal KPIs and monitor campaign performance across Affiliate marketing tactics and publishers
Manage briefing and execution of promotional calendar and priorities to drive in-store and online traffic
Partner with Affiliate account teams to optimize cashback and publisher commission rates for optimal program performance
Partner with internal PR and Influencer team to leverage affiliate links and commission rate offers for editorial and influencer marketing
Manage SEO content projects and tasks by consulting with SEO agency partners, ecommerce team, and site partners in order to plan, launch and analyze updates to Sallybeauty.com.
Organize and present SEO deliverables from Sally Beauty’s agency partners to the Paid Media Team and larger Marketing dept
Work with creative, site merchandising, and developer teams as needed to execute page updates or new processes to improve SEO performance
Coordinate and approve creative assets for digital marketing channels
Contribute to strategies to support the expansion of our consumer acquisition pools
Proactively identify opportunities for optimization, insight, and expansion, and see through to implementation for SEO & Affiliate.
Leverage internal and external reporting to provide digital marketing strategy support and campaign optimization
Have a bias towards utilizing technology in all aspects of your work and enjoy working collaboratively & cross-functionally
Manage processes for billing and invoicing for media
Knowledge, Skills & Abilities:
3-5 years related digital marketing experience, preferably in Retail or CPG
Affiliate marketing, PR/Influencer experience strongly preferred
Basic SEO experience preferred (i.e
understanding on-page metadata and how to optimize)
Google Analytics, Google Search Console, Conductor/BrightEdge/SEMrush, and/or Commission Junction experience preferred.
Workfront experience a plus
Competencies/Attributes:
Curious and motivated to learn
Well organized and personally accountable
A team player—interested in the success of the team, brand, and overall company.
Proven ability to interface with cross-functional teams to achieve objectives
Working Conditions /Physical Requirements
The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc
The work area is adequately lighted, heated, and ventilated.
The work is sedentary
Typically, the employee may sit comfortably to do the work
However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc
No special physical demands are required to perform the work.
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match
In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus
Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!
#LI-Hybrid
Salary:
