SR MEDIA SPECIALIST, SEO & AFFILIATE MARKETING - Sally Beauty Holdings

Overview

Essential Functions:

As part of the Paid Media team, the Sr. Media Specialist, SEO & Affiliate Marketing will work with agency partners to play a crucial role in developing, executing, and optimizing our affiliate partnership marketing strategy and SEO efforts for Sallybeauty.com. This individual will be responsible for the development and implementation of strategies to drive traffic, increase conversion rates, and maximize ROI through effective affiliate partnerships and comprehensive SEO tactics.  This is a hybrid role that reports into the office on Tuesday and Weds of each week, working remotely the rest of the week.

The ideal candidate will have a proven track record of managing successful digital marketing campaigns, with experience in managing affiliate programs (loyalty, best-of-web, editorial) and fundamental knowledge of content marketing and/or SEO strategy. SEO projects are recommended by Sally Beauty agency partners and then evaluated, prioritized, and project managed by the Sr. Media Specialist, SEO & Affiliate Marketing. Similarly, this role will consult with vendor/agency partners and the PR team to plan, prioritize and execute affiliate partnerships in order to drive qualified traffic to Sallybeauty.com. This role will serve as liaison and subject matter expert to the larger Sally Beauty marketing dept, ecommerce dept, and agency partners.

This role will leverage the Commission Junction platform or similar affiliate network platforms to monitor performance of affiliate campaigns. Candidate should be familiar with and prepared to learn the full capabilities of the platform to better support the Affiliate channel. Experience with SEO platforms such as Conductor, SEMrush or Brightedge is a plus.

“At Sally Beauty Holdings, we find beauty in diversity.  Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”

Primary Duties:

• Understand internal KPIs and monitor campaign performance across Affiliate marketing tactics and publishers. 
• Manage briefing and execution of promotional calendar and priorities to drive in-store and online traffic
• Partner with Affiliate account teams to optimize cashback and publisher commission rates for optimal program performance. 
• Partner with internal PR and Influencer team to leverage affiliate links and commission rate offers for editorial and influencer marketing. 
• Manage SEO content projects and tasks by consulting with SEO agency partners, ecommerce team, and site partners in order to plan, launch and analyze updates to Sallybeauty.com.
• Organize and present SEO deliverables from Sally Beauty’s agency partners to the Paid Media Team and larger Marketing dept. 
• Work with creative, site merchandising, and developer teams as needed to execute page updates or new processes to improve SEO performance. 
• Coordinate and approve creative assets for digital marketing channels
• Contribute to strategies to support the expansion of our consumer acquisition pools. Proactively identify opportunities for optimization, insight, and expansion, and see through to implementation for SEO & Affiliate.
• Leverage internal and external reporting to provide digital marketing strategy support and campaign optimization
• Have a bias towards utilizing technology in all aspects of your work and enjoy working collaboratively & cross-functionally
• Manage processes for billing and invoicing for media

Knowledge, Skills & Abilities:

• 3-5 years related digital marketing experience, preferably in Retail or CPG
• Affiliate marketing, PR/Influencer experience strongly preferred
• Basic SEO experience preferred (i.e. understanding on-page metadata and how to optimize)
• Google Analytics, Google Search Console, Conductor/BrightEdge/SEMrush, and/or Commission Junction experience preferred.
• Workfront experience a plus

Competencies/Attributes:

• Curious and motivated to learn
• Well organized and personally accountable
• A team player—interested in the success of the team, brand, and overall company.
• Proven ability to interface with cross-functional teams to achieve objectives. 

Working Conditions /Physical Requirements
 

• The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.
• The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

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