Sr. Paid Media Manager - Acquired Philadelphia

Title: Sr. Paid Media Manager
Location: Philadelphia, PA (Hybrid) 

Acquired Philadelphia is a full service talent acquisition consultancy partnering with businesses locally and nationally to acquire and retain the right talent. We are on a mission to disrupt the outdated and overpriced recruiting and staffing industry.

Our client is a high-growth, full-service media and creative agency located in the heart of Philadelphia. Reporting into the SVP, Accounts, the Sr. Paid Media Manager will be responsible for leading a growing team of Paid Media Specialists and driving performance across a range of digital channels for our major US clients. This involves collaborating closely with the Account Management team and various stakeholders to ensure high-quality, consistent campaigns that meet client KPIs, campaign targets, and deliver ROAS.

Responsibilities:

• Provide direction for media campaign operations and manage campaign performance alongside the team.
• Oversee campaign delivery and digital campaign optimizations to ensure effective and competitive performance for our clients.
• Identify opportunities to adopt new and emerging paid channels and placements.
• Attend client meetings as the technical strategic lead and participate in new business pitches for RFPs.
• Set up new process improvements, implement ways-of-working, and grow the skills of the digital team, particularly with GA4, GTM, and full cycle attribution and reporting with mainstream CRMs.
• Support the senior leadership team in Philadelphia in growing our brand.

Requirements:

• Minimum 4 years working on paid media campaigns.
• Proven experience leading a team and understanding the dynamics of an agency environment, including line management responsibilities.
• Digital leader mindset, combining technical expertise with great people skills to build strong relationships with internal stakeholders.
• Self-starter with a great learning attitude, able to learn and quickly pick up new capabilities.
• Ability to prioritize and execute tasks under pressure and meet tight deadlines.
• Strong attention to detail and ability to manage numerous projects simultaneously, with disciplined management of paid media campaigns.
• Demonstrate a strong understanding of clients’ accounts to identify trends or issues that can then be raised with the wider team.
• Be responsible for the team's timekeeping and ensuring in-house budgeting and time management software is updated daily.
• Ability to analyze data and identify trends in customer behavior.
• Willingness to travel to other offices and/or to client meetings as required.

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