Sr. Product Marketing Manager - Zenity

About us:

Zenity is the first application security platform designed to help enterprises secure and govern copilots and low-code development. Our SaaS platform is built from the ground up with a security-first approach centered on three pillars: Visibility, Risk Assessment, and Governance to help our customers know their business applications and copilots that are being created by all business users, outside of the purview of IT. As the founding member of the OWASP Top 10 project specifically focused on low-code/no-code development, Zenity takes a community-oriented approach to this rapidly evolving security vector. We recently completed our Series A round of investment led by Intel Capital and are continuing to create a new category to bring application security controls to the world of AI and low-code development and are looking for creative thinkers and doers to help take us to the next level.

About the job:

We are seeking an energetic and creative Product Marketing Manager to join our growing marketing team. The ideal candidate will possess a deep understanding of cybersecurity products and the AppSec market and be an excellent communicator; both verbally and written. You will play a crucial role in developing and executing go-to-market (GTM) strategies, enhancing sales enablement, and leading content creation initiatives. 

Key Responsibilities:

• GTM Strategy Development: Craft and implement comprehensive go-to-market strategies for our growing platform. Analyze market trends, customer needs, and competitive landscapes to position Zenity effectively
• Sales Enablement: Equip our sales staff with essential insights, including sales training materials, product collateral, and competitive analyses to improve sales effectiveness and achieve revenue targets.
• Content Creation: Lead and coordinate the development of engaging content that resonates with our target audiences, such as whitepapers, blog posts, case studies, and product videos, to drive brand awareness and product demand.
• Product Messaging: Iterate and develop clear and compelling product messaging that differentiates our solutions in the marketplace. Ensure consistency of messages across all marketing channels and materials.
• Market Intelligence: Keep abreast of industry trends and maintain a close eye on competitors. Gather insights to inform product and marketing strategy adjustments.

Requirements:

What Will Serve You Well in this Role:

• 5+ years of experience in product marketing, preferably within the AppSec or cybersecurity industry
• Proven track record of developing effective GTM strategies and supporting sales and product teams in a tech-focused environment.
• Strong Communicator. Outstanding communication and interpersonal skills, with the ability to interact at all levels of the organization and with external partners.
• Multi-tasker. Ability to manage multiple projects simultaneously and under tight deadlines.
• Sense of ownership. Highly professional and displays autonomy and confidence to make quick decisions based on analysis and seeing them through 
• Creative. Ability to think outside the box and come up with fresh ideas that help Zenity differentiate itself from the pack 
• Intellectually curious. Always be learning about Zenity, technological forces in the market, our sales process, our product development, and our people
• Built with a sense of urgency. Displays a "can do" spirit, hard workers, always aiming to get the job done