Sr. Product Marketing Manager - ServiceNow

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Come join the Telecom, Media, and Technology Industry Product & Solutions Marketing team and you’ll be challenged to meet the demands supporting one of ServiceNow’s fastest growing verticals, Technology Service Providers.  You’ll also have the opportunity to work with a talented group of sales, product, and marketing experts who are changing the way Technology Provider organizations deliver great experiences across employees, customers, partners and ecosystems.  We are constantly elevating the marketplace definition of service experience to incorporate the cost, productivity and employee experience needs of our customers. 

We are seeking an action-oriented, product marketer with a flexible mindset, willing to challenge the status quo who also wants to drive market-leading and market-defining product offerings. We need someone that will thrive as an individual contributor, but also be a great collaborator to join our talented product marketing team. The role will have a focus on ServiceNow’s Technology Providers products, primarily our Technology Provider Service Management product, and will be responsible for driving key elements of our GTM strategy, supporting product releases, new product launches, creating sales enablement content, supporting digital campaigns, events and developing persona-based solution messaging. This position reports to the Director, Product and Solution Marketing – TMT.

The ideal candidate demonstrates attention to detail and quality, thrives in a fast-paced environment, embraces challenges with an open and positive mindset, and can clearly present our value proposition and describe how we solve our buyers’ problems.

What you get to do in this role:   

• Work across teams to translate unique product features and capabilities into impactful persona-based messaging, value propositions, and supporting collateral that describe the unique value of ServiceNow’s Technology Provider Service Management product.
• Coordinate and execute product releases and new product launches including messaging and positioning, internal communications, and field/event marketing.
• Collaborate with sales, product management, campaigns and other teams to develop killer product marketing content to support our GTM strategy; Content examples include customer presentations, case studies, videos, ebooks, infographics and blog posts.
• Help support and manage key conferences and events including speaker selection, content reviewers, product demo guidance, messaging support, and related event staff management.
• Manage the creation and regular updates of website content, ensuring that the latest messaging is represented.
• Help develop and deliver sales training content to improve sales performance.
• Act as a spokesperson for our innovative ServiceNow Technology Provider Service Management product.

To be successful in this role you have:

• 12+ years of experience in Product Marketing or equivalent
• 5+ years experience in the service management domain, specifically working with or selling to managed service providers or Cloud-native companies (e.g. Uber, Airbnb)
• Very strong written and oral communication skills, excellent storyteller
• Exceptional people and project management skills to interact with staff, colleagues, cross-functional teams, and third parties.
• A “change” mindset, allowing you to quickly embrace change and the opportunities that change presents
• Bachelor’s degree or equivalent experience.
• Must be comfortable with social media and community participation.
• Up to 25% travel

FD21

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $140,000 - $245,200, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact talent.acquisition@servicenow.com for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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