Sr. Product Marketing Manager, HMD App at Niantic
San Francisco, CA
About the Job
Niantic's Platform Go-To-Market team inspires developers, creators and consumers to unlock the magic of Niantic Map, our third generation, 3D map of the world that powers spatial computing
We're looking for a Senior Product Marketing Manager to lead the GTM for a novel headset app and companion experiences.You'll do this by operating as a cross-functional leader alongside peers in GTM, Product and Engineering to author strategies to find, educate, convert and engage users
You will work with your team and collaborators to produce marketing roadmaps that deliver your strategies
With these in place, you will drive the execution on these roadmaps and will rigorously iterate on tactics based on performance to deliver the highest return on investment.ResponsibilitiesPositioning: partner with cross-functional teams to sharply define the most valuable and viable target customers
Partner with Product leaders to ensure our roadmaps and positioning support each other to acquire and retain these customers.Strategy: create a marketing strategy that meets acquisition, engagement and monetization goals
Ensure these are built on robust arguments, with checks and balances included.Roadmaps: drive the creation of a marketing roadmap that fulfills your strategy alongside partners, ensuring it aligns with the product roadmap.Execution: lead all aspects of the delivery of this roadmap, making sure that the way we’re delivering tactics sets us on course to achieve their goals.Analysis: review the performance of tactics against your goals and identify and make adjustments to close any gaps.Budgeting: decide how to distribute marketing budget to achieve the greatest return, track spend against it and optimize from there.Competencies8+ years of relevant marketing experience, including having been a senior contributor in a team that has launched and grown a top-tier headset app
It’s a plus if you've worked on creator-consumer platform marketing or have category creation experience.Solid experience across a broad spectrum of marketing specialisms, including content, community, social and events.Strategic operator
You excel in precisely identifying the highest impact opportunities and problems, designing plans to solve them, seeing plans through and iterating based on their performance.Strong project planning and management abilities
You naturally think several steps ahead to identify and mitigate risks, doing so across multiple work streams at once.Startup mindset
You enjoy leaning into constraints with your tenacity, creativity and business nous
You get the basics right and work with urgency to achieve results, fast.Exceptional storyteller
You combine a precise command of language with a deep appreciation for Niantic’s products and goals to craft and convey effective messaging, internally and externally.Influential without authority
You combine authenticity, logic and empathy to build then leverage trust with colleagues.Pragmatic prioritization
You leverage your understanding of company goals and conviction on how to achieve those to make the best use of constrained resources.Open-minded
You appreciate the value of diverse opinions and are skilled at bringing them together to create better outcomes.An unfailingly consistent ownership mentality
Colleagues can rely on you completely to get the job done, no matter how complex it is.Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others.Required in-office 2 days on Tuesday and Wednesday.The total compensation package for this position includes a new hire offer base salary range of $188,100 - $209,000 + bonus + equity + benefits.Individual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training
Your recruiter can answer any questions about new hire total compensation during the hiring process
An overview of benefit offerings for your location can be found on the careers page.Join the Niantic team!Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world
Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month
Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot and Monster Hunter Now
Developers use Niantic’s platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love
Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.Niantic is a hybrid first company
We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company
Our hybrid work schedules allow for a mix of remote and in-office work.We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zurich
#LI-HYBRID
We're looking for a Senior Product Marketing Manager to lead the GTM for a novel headset app and companion experiences.You'll do this by operating as a cross-functional leader alongside peers in GTM, Product and Engineering to author strategies to find, educate, convert and engage users
You will work with your team and collaborators to produce marketing roadmaps that deliver your strategies
With these in place, you will drive the execution on these roadmaps and will rigorously iterate on tactics based on performance to deliver the highest return on investment.ResponsibilitiesPositioning: partner with cross-functional teams to sharply define the most valuable and viable target customers
Partner with Product leaders to ensure our roadmaps and positioning support each other to acquire and retain these customers.Strategy: create a marketing strategy that meets acquisition, engagement and monetization goals
Ensure these are built on robust arguments, with checks and balances included.Roadmaps: drive the creation of a marketing roadmap that fulfills your strategy alongside partners, ensuring it aligns with the product roadmap.Execution: lead all aspects of the delivery of this roadmap, making sure that the way we’re delivering tactics sets us on course to achieve their goals.Analysis: review the performance of tactics against your goals and identify and make adjustments to close any gaps.Budgeting: decide how to distribute marketing budget to achieve the greatest return, track spend against it and optimize from there.Competencies8+ years of relevant marketing experience, including having been a senior contributor in a team that has launched and grown a top-tier headset app
It’s a plus if you've worked on creator-consumer platform marketing or have category creation experience.Solid experience across a broad spectrum of marketing specialisms, including content, community, social and events.Strategic operator
You excel in precisely identifying the highest impact opportunities and problems, designing plans to solve them, seeing plans through and iterating based on their performance.Strong project planning and management abilities
You naturally think several steps ahead to identify and mitigate risks, doing so across multiple work streams at once.Startup mindset
You enjoy leaning into constraints with your tenacity, creativity and business nous
You get the basics right and work with urgency to achieve results, fast.Exceptional storyteller
You combine a precise command of language with a deep appreciation for Niantic’s products and goals to craft and convey effective messaging, internally and externally.Influential without authority
You combine authenticity, logic and empathy to build then leverage trust with colleagues.Pragmatic prioritization
You leverage your understanding of company goals and conviction on how to achieve those to make the best use of constrained resources.Open-minded
You appreciate the value of diverse opinions and are skilled at bringing them together to create better outcomes.An unfailingly consistent ownership mentality
Colleagues can rely on you completely to get the job done, no matter how complex it is.Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others.Required in-office 2 days on Tuesday and Wednesday.The total compensation package for this position includes a new hire offer base salary range of $188,100 - $209,000 + bonus + equity + benefits.Individual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training
Your recruiter can answer any questions about new hire total compensation during the hiring process
An overview of benefit offerings for your location can be found on the careers page.Join the Niantic team!Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world
Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month
Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot and Monster Hunter Now
Developers use Niantic’s platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love
Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.Niantic is a hybrid first company
We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company
Our hybrid work schedules allow for a mix of remote and in-office work.We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zurich
#LI-HYBRID
