Sr. Product Marketing Manager (Remote) - Accusoft

Job Title : Sr. Product Marketing Manager

Location : US-Based Remote

AccUsoft, centered on U - authentic, true, and unique

Meet Accusoft:

Accusoft is a software development company specializing in content processing, conversion, and automation solutions. We enable users to solve their most complex workflow challenges and gain greater insights from content in any format, and on any device. Embedded in the technologies that power our world, from ATMs and medical imaging devices to enterprise content management solutions and websites used by millions of people, our technology connects people with progress. Visit us atwww.accusoft.com.

Join us as PART of our organization:

• Proud of Our Purpose
• Aligned in Growth
• Resilient in Change
• True to Ourselves

About The Role

The Senior Product Marketing Manager will be pivotal in crafting and executing messaging and marketing strategies that set Accusoft's products apart in the market. This role involves defining, implementing, and refining product marketing plans based on a deep understanding of the products and market dynamics. Collaborating closely with the Product Management, Sales, and Marketing teams, this position ensures that all product positioning and marketing materials are consistently aligned. The ideal candidate should have a strong background in product marketing, excellent communication skills, tactical execution abilities, and a strategic mindset. If you are passionate about technology and excel at translating complex technical concepts into clear, customer-centric messaging, we would love to hear from you.

Ways You Will Contribute to Our Collective Success

• Messaging and Positioning: Serve as the liaison between product, sales, and marketing to craft compelling and differentiated messaging for Accusoft, clearly communicating its value proposition to target audiences. Develop and maintain a strong understanding of customer personas to tailor messaging accordingly.
• Content Development: Identify, develop and manage the creation of compelling customer-facing content for marketing and sales use including website messaging and marketing collateral (whitepapers, blogs, case studies, videos, fact/data sheets and presentations) to support lead generation and sales team efforts.
• Sales Enablement: Develop sales enablement materials, including sales guides, presentations, and training programs. Provide ongoing support to the sales team with the latest product information and competitive insights.
• Market and Competitive Intelligence: Develop and maintain a thorough understanding of the target audience and buying criteria. Become an expert on the competition by keeping abreast of industry trends and market influencers.
• Product Launch and Releases: Lead and execute marketing product releases and launch efforts including developing comprehensive product launch plans, marketing collateral, sales training/enablement, and customer communication.
• Analytics and Reporting: Define and track key performance indicators (KPIs) to measure the success of product marketing initiatives. Provide regular reports and insights to the leadership team on marketing performance and areas for improvement.

The Background and Experience You Need to Support Success

• Bachelor's Degree or greater in Marketing or related field; seven plus years of relevant product marketing experience; or equivalent combination of education and experience.
• 7+ years of experience in product marketing, preferably in the enterprise software and/or SaaS industry.
• Superior written and verbal communicator, coupled with highly developed interpersonal skills and strong attention to detail.
• Able to work independently and in a high-performing team environment.
• Possess a demonstrated ability to multi-task and accommodate changing priorities within compressed timelines.
• Excellent people and project management skills to interact with staff, colleagues and cross-functional teams.
• Candidate should be resourceful, proactive and creative to drive business growth.

Perks & Benefits

• Competitive salary based on experience and market
• Generous benefits, 401k match, and PTO
• Fully paid medical premium option for employee-only coverage
• Focus on work-life balance
• Tuition & Continuous Education Reimbursement program
• Paid Parental Leave

Diversity, Equity, Inclusion, and Belonging (DEIB)

At Accusoft, we hold a profound appreciation for the rich tapestry of our community's diversity. Central to our core values is our dedication to nurturing an environment that is inclusive, embracing, and engaging every individual.

Our passion extends beyond our exceptional products and services - it resonates in our commitment to making a positive impact in the lives of those around us.

We proudly champion initiatives that foster Diversity, Equity, Inclusion, and Belonging (DEIB) in all aspects of our operations.

ACCUSOFT CORPORATION is proud to be an Equal Opportunity and Affirmative Action Employer/Drug-Free Workplace. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, genetics, national origin, veteran, or disability status.