Sr. Product Marketing Manager, Security - Amazon

Description Product Marketing is responsible for developing crisp, highly differentiated positioning and messaging for AWS and its services. We help AWS customers across industries and segments elevate their security using the industry's broadest and deepest portfolio of cloud services and solutions. We tell AWS's most important and interesting stories to educate customers about what is possible when you build securely on AWS. As a Sr. Product Marketing Manager for generative AI security, you will be part of a team tasked with developing messaging and positioning that highlights how AWS services help customers secure their digital transformation. You will also help drive the success of AWS security initiatives like helping customers secure their generative AI workloads. You will work with product and sales teams creating compelling content to help customers understand use cases and value propositions, as well as support marketing campaigns that drive customer engagement and service adoption. The ideal candidate has a passion for technology services and translating how technology can be used to secure an organization's data and workloads as they move to the cloud. This role may sit in the following locations only: Atlanta, GA, USA | Boston, MA, USA | Santa Clara, CA, USA | Seattle, WA, USA Relocation offered to these locations only from within the USA only. Key job responsibilities - Develop audience-specific application security messaging, marketing content, and go-to-market materials - Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, success metrics, and campaign schedule - Define business metrics, measurement plan, and testing plan for related campaigns - Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals - Develop and support the AWS presence at security conferences helping customers learn how AWS is architected to be the most flexible and secure cloud computing environment available today A day in the life - Drive understanding of generative AI security messaging and positioning for AWS - Build use cases and solutions content - Develop compelling and strategic customer references, including deep dives on ROI from implementing cloud security strategies and models - Write compelling content and tools (eBooks, presentations, infographics, webinars, customer success stories, product videos, and more) - Develop and execute on innovative product marketing activities that reach target audiences effectively - Partner with other marketing teams (e.g., campaigns, demand generation, field, and event marketing) to drive and execute on global marketing initiatives - Continuously measure and optimize your product marketing initiatives Basic Qualifications - 7+ years of professional non-internship marketing experience - Experience leading go-to-market for consumer software or hardware product launches - Experience using data and metrics to drive improvements - - 5+ years of relevant work experience in fields such as technical marketing, technical pre-sales, or product marketing/management with a track record in crafting messaging and positioning - - Bachelor's degree in marketing, business, technology, or relevant field of study such as computer science OR 7+ years relevant industry experience in marketing of technical products Preferred Qualifications - Experience with customer segmentation, profiling, and targeting - - MBA and/or computer science, engineering, technology background - - 5+ year's experience in product marketing for security products - - Experience with generative AI security technologies Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.