Sr. Social Media Strategist at TEKsystems

Description:

Our client's Social Media team is an industry-leading group that focuses on building and growing the business reputation while leading innovative social campaigns and programs, community engagement, employee advocacy, and governance across corporate social media channels.

• Lead, define, create, implement, and manage our global LinkedIn strategy and Employee Advocacy program in support of company priorities

• Create, edit, and upload content into our Employee Advocacy program, manage enrollments and all associated reporting for program

• Identify actionable insights to inform planning, content development, reputation management, and competitive analysis

• Monitor and communicate medical aesthetics industry trends to help shape communications and business strategies

• Work within our social media tools and technology stack

• Use social media analytics platforms to measure content success and provide data-backed recommendations for optimization

• Synthesize social media data into meaningful insights and communicate complex findings to partners

• Demonstrate a strong interest in and understanding of social media metrics and trends, particularly on emerging platforms

• Identify growth opportunities in terms of untapped tactics, customer or cultural connections, and/or the enhancement of the customer experience on social media

• Act independently on self-initiated and cross-functional projects

• Deliver accurate and timely analysis, insights and reporting to drive business recommendations, escalation and resolution strategies, and social engagement

• Stay abreast of company/industry issues and current on relevant social tools, processes and best practices, providing leadership updates as necessary

This role demands fluency in the social landscape and in social media software and tools in order to effectively influence, manage and inspire both the internal team as well as external agency partners.

Strategy

• Lead all social strategy, analytics and communications for LinkedIn and Employee Advocacy

• Develop and execute social strategies that ladder back to organizational strategic imperatives and overall purpose

• Lead planning and development for various social media initiatives throughout the year and manage effective execution that meets or exceeds outlined goals and KPIs

• Stay informed of trends and best practices to drive industry leadership in the social media and advocacy space

• Establish KPIs and effective measurement and reporting for all initiatives

Execution

• Work within our in-house social media management tool

• Define and attract key audiences and use insights to collaborate on relevant content development

• Update and create new structural elements, training programs, guidelines, policies and ways of working as it relates to LinkedIn and Employee Advocacy

Governance

• Collaborate cross-functionally within the organization to ensure necessary governance is in place to minimize risk and maximize use of LinkedIn and Employee Advocacy

• Reinforce established policies, tools, and best practices throughout the global organization

• Work closely with legal and regulatory as well as other internal stakeholders to ensure accuracy and mitigate risk

Research, Analytics and Reporting

• Analyze data and share relevant reports within the communications team and throughout the organization to educate stakeholders on social media efforts and helpful insights into key audiences

• Ensure all initiatives have clearly defined key performance indicators (KPIs) that align with organization goals and are sufficiently tracked to meet KPIs

Collaboration

• Collaborate with regional communications colleagues to ensure they have support and resources to maximize social media throughout their regions

• Partner with key internal stakeholders at all levels of the organization to develop strategies and maximize opportunities

Providing strategic advice/counsel

• Advise stakeholders on the best social media solutions to achieve their goals as well as the organization’s goals

• Build strong relationships internally and a reputation as a thought leader throughout the organization that provides a forum for information sharing and alignment on key initiatives

Team planning

• Contribute to the annual strategic corporate communications planning process as well as ongoing strategic planning and prioritization activities

• Play an active role in identifying and implementing processes, tools and strategies that contribute to a high-functioning team

Agency management

• Oversee and partner with agencies to deliver strategies and execute quality work within budget

Skills:

Social media, Social media marketing, Social Media Strategy

Top Skills Details:

Social media,Social media marketing,Social Media Strategy

Additional Skills & Qualifications:

Technical & Functional Skills:

• Expertise and experience with social media and Listening platforms (Sprout, Sprinklr, Brandwatch, Salesforce, Hootsuite, etc.)

• Strong strategic understanding of social media best practices and passion for staying educated on social media best practices

• Demonstrated ability to translate complex data sets into insightful, non-technical stories

• Working with and creating dashboards utilizing all relevant data to inform decisions

• Expert knowledge of all social platforms and current trends

Minimum Qualifications

• 3+ years' experience working in social media roles for brand (agency or client experience)

• Bachelor’s degree required

Preferred Qualifications

• Highly collaborative and can lead by example

• Passionate and curious about social media, the customer, customer journey and social media experience

• Comfortable presenting results and reports to cross-functional partners

Great time management skills, digital acumen, problem solving, emotional intelligence, resiliency, and communication skills are needed. Leadership, collaboration, project management, and motivational/influential skills needed to lead with the team.

Experience Level:

Intermediate Level

Eligibility

requirements apply to some benefits and may depend on your job classification

and length of employment. Benefits are subject to change and may be subject to

specific elections, plan, or program terms.  If eligible, the benefits

available for this temporary role may include the following: 

§  Medical,

dental & vision 

§  Critical

Illness, Accident, and Hospital 

§  401(k)

Retirement Plan – Pre-tax and Roth post-tax contributions available 

§  Life

Insurance (Voluntary Life & AD&D for the employee and dependents) 

§  Short

and long-term disability 

§  Health

Spending Account (HSA) 

§  Transportation

benefits 

§  Employee

Assistance Program 

§  Time

Off/Leave (PTO, Vacation or Sick Leave) 

·      

For direct

placements: You must include the client’s benefit

information. 

·      

For any internal

positions: You must include this link https://www.teksystems.com/en/careers/benefits. 

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.