StoryBrand Certified Guide Brand Copy Manager - HALSTEAD MEDIA GROUP LLC

As a Brand Copy Manager at HALSTEAD, you’ll be responsible for crafting compelling, cohesive brand copy across multiple platforms and mediums for various clients. You will also manage at least one writer, guiding them to ensure high-quality content delivery. Additionally, as a StoryBrand Guide, you will ensure that the StoryBrand methodology is applied to copy on websites and paid media. This role provides the opportunity to continuously learn and push your creativity forward. You will juggle different projects, clients, and goals, allowing you to develop new skills along the way. This position is 100% remote, with optional once a year travel. 

Key Responsibilities:

• Lead the copy team with proactive management of quality standards, editing, processes, timelines, and feedback

• Develop creative, well-written content that aligns with each client’s brand strategy.

• Manage and mentor writers, providing feedback and guidance to ensure consistency and quality in content.

• Understand client goals through research and collaboration, establishing a strategy for each assignment.

• Ensure the application of StoryBrand methodology in all copy, within reason, to allow consideration for landscape industry terminology and best practices, particularly for websites and paid media.

• Collaborate with the SEO team to integrate relevant keywords, ensuring content is optimized for both SEO and readers.

• Generate titles, outlines, and hooks for content.

• Conduct research using reputable sources, internal documentation, and interviews with expert team members.

• Reference client-provided material and job search engines when writing job descriptions.

• Maintain and quality check for accurate sourcing for claims in content, including validating that content is developed with AI, when possible, but ethically, and not plagiarized. 

• Ensure we are creating clear, concise, polished copy consistent with the client’s unique tone of voice and mission.

• Explore, plan and execute different story telling ideas and formats - from CTAs, homepage headers, social/ad copy, email copy, and more. 

• Drive creative sessions with brand, content design and broader marketing teams in terms of optimization of messaging and driving more value for clients.

• Help to inspire other team members with storytelling to help others think of the customer and tone of voice when creating content, especially ads and design.

• Work closely with digital marketers, web and graphic designers, ad managers, and project managers to ensure consistent messaging.

• Position clients as industry experts through website and social copy.

• Proactively share ideas and opportunities to improve content.

• Work with paid media managers, reviewing and providing feedback on their copy to ensure effectiveness and alignment with overall strategy.

• Discuss KPIs in collaboration with project managers, web designers, ad managers, SEO team, leadership, and supporting team.

• Conduct regular team meetings, provide feedback, and foster a collaborative and productive work environment and find coaching and training opportunities in order to minimize repetition of similar feedback.

• Help with training and onboarding new team members as needed.

• Plan and manage the copy timelines and calendar, ensuring timely delivery of quality content, including evaluating other writers times and capacity and processes

• Meeting budgets by leading the charge for copy in terms of owning the budget, planning, and timeline by setting forecasts in the beginning, following up, and and closing up writing projects. 

• Identifying and implementing ongoing process improvements for decreases in budgets or increases in quality by monitoring writing timelines and tasks as well as the processes and tools used.

• Help writers develop daily and weekly work habits to ensure quality and efficiency.

• Ensure the copy team uses time tracking tools.

• Providing timely feedback of editing and process improvements. 

• Collaborate with Project Managers and service team members to understand project requirements and define content goals.

• Develop site maps with cross-team coordination to ensure relevant information for storybrand, services, keywords, etc.

• Maintain high editorial standards and enforce content guidelines and best practices.

• Edit copy and help develop writers skills.

Typical Content Efforts:

• Consumer-facing blog posts for client websites

• B2B Website and Paid Media copy

• Email marketing content

• Social media posts and ads

• Brochure copy

• Copy for videos or graphics

• Job descriptions

To be successful in this role, you will want:

• To be a Certified StoryBrand Guide

• Some experience in writing for the landscape industry is not required, but is preferred. 

• A minimum one year managing people is not required, but is preferred, 

Measurement/Areas of Success:

• Timely management and completion of copy work

• Accurate, well-researched content

• Producing concise, fluff-free writing

• On-topic, goal-aligned content

• Unique and differentiated content for similar assignments

• Effective communication and teamwork with direct reports and colleagues 

• StoryBrand copy that integrates landscape industry as well as methodology

• Ongoing efficiency development through optimized use of tools and processes

• Actionable and timely budget reports for projections vs actuals as well as other necessary reporting. 

Benefits Package

Salary:  $62,000- $71,000/annual. 

Salary based on StoryBrand Guide Certification (time certified as well as portfolio of work) as well as landscape industry copy experience. 

• Premium Medical insurance (100% of the premium paid by company for Platinum level) 

• 50% of dental premium paid by company.

• Optional vision insurance.

• Paid training/professional development. 

• Snack, coffee, and tea subscriptions.

• 10 Paid holidays: Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Friday after Thanksgiving, Christmas Eve, Christmas Day, Boxing Day, New Year’s Day, Martin Luther King’s Birthday (3rd Monday in January)

• 15 PTO days in your first year with more added each year, increasing eventually to 30 PTO days.

• Flexible working hours (within reason to meet client and team communication expectations)

• 401k with 100% match on the first 3% of compensation + 50% match on the next 2% of compensatio

• Branded company swag