Strategic Marketing Director - Better Talent

COMPANY OVERVIEW:

With over 350 vacation homes, we are a vacation rental company dedicated to providing guests and owners with the best possible experience during their stay. Beautifully furnished and fully equipped, our cabins feature a stunning mountain backdrop and are managed by some of the best people in the business - wholly dedicated to providing incredible service at every turn.

Our vision?

To be the most admired vacation rental management company in North Georgia! By focusing on even the smallest details, we set ourselves apart from other vacation rental companies, understanding that little things can make an enormous difference in a guest's experience. We always aim to go above and beyond to satisfy our guest's needs.

Overall, working at Escape to Blue Ridge is an opportunity to be a part of a dynamic and growing company while enjoying the beautiful surroundings of the Appalachian Mountains. Our company boasts a strong team culture, career opportunities, and a beautiful location, making it an excellent choice for anyone seeking a rewarding and fulfilling career.

POSITION SUMMARY:

As the Strategic Marketing Director for our leading vacation rental company, you will play a pivotal role in driving guest traffic and enhancing our market presence across targeted drive-in markets such as Atlanta, Orlando, Tampa, Miami, Birmingham, and Huntsville. Your expertise in SEO and PPC best practices will be crucial as you work to optimize landing pages, improve conversions, and refine our website sales funnels. By leveraging our guest database and developing effective email and SMS marketing programs, you'll work to increase bookings, enhance guest lifetime value, and foster referrals. Your strategic oversight will extend to social media, influencer programs, and OTA listings, ensuring that our marketing messages resonate and that our visibility and booking volume are maximized.

In addition to developing and executing comprehensive marketing strategies across various channels, you will be responsible for generating and analyzing marketing performance reports, identifying trends, and providing actionable recommendations to senior management. Your role will also involve building and maintaining strong relationships with key clients, coordinating with the reservations manager and vendors, and implementing revenue strategies to exceed performance targets. If you are a forward-thinking strategist with a proven ability to drive results and a passion for optimizing marketing efforts in the vacation rental industry, we invite you to lead our team and shape the future of our brand.

RESPONSIBILITIES:

• Drive guest traffic from targeted drive-in markets (e.g., Atlanta, Orlando, Tampa, Miami, Birmingham, Huntsville).
• Implement SEO & PPC best practices to enhance landing pages and boost conversions.
• Optimize website sales funnels, including promotional strategies.
• Utilize the company guest database to increase bookings, lifetime value, and referrals.
• Develop and manage email marketing programs for lead nurturing, bookings, seasonal promotions, and exclusive content.
• Enhance SMS marketing to improve booking value, guest review responses, and referrals.
• Oversee social media strategies, including marketing messages, influencer programs, and customer referrals.
• Increase positive reviews on company channels and OTA websites.
• Forge partnerships to leverage customer databases, joint promotions, and exclusive content.
• Optimize OTA listings to maximize visibility and booking volume.
• Develop and execute revenue strategies to exceed targets and adjust based on property performance.
• Create and implement comprehensive marketing strategies across various channels, analyzing and adjusting based on trends.
• Build and maintain strong relationships with key clients and ensure exceptional customer service.
• Lead and coordinate with the reservations manager and vendors.
• Generate regular marketing performance reports, identify trends, and provide actionable recommendations to senior management.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Optional: MBA or Master's degree in Marketing or Strategic Management.
• Experience in the vacation rental industry, preferably with companies managing over 500 properties.
• Proven leadership abilities, including experience in managing teams and projects effectively.
• Strong strategic thinking capabilities.
• Exceptional analytical skills with a focus on data-driven decision-making.
• Excellent communication skills.
• Creative problem-solving and innovative thinking.
• Adaptable to changing environments and market conditions.
• Proficiency in project management.
• Expertise in digital marketing strategies.
• Skilled in using data analysis tools.
• Competent in market research methodologies.
• Established industry connections for valuable insights and opportunities.

COMPENSATION & BENEFITS:

Annual Salary: $75,000 - $110,000 based on experience, plus a performance-based bonus

Benefits

• Paid time off, sick and vacation days
• Health, Dental and Vision insurance
• Retirement benefits or accounts
• Profit sharing
• Workplace perks such as recreation activities, food and coffee, and flexible work schedules

Schedule

• M-F