Strategic Marketing Manager - Trimble Inc.
Westminster, CO
About the Job
Your Title: Strategic Marketing Manager
Job Location: Westminster, CO, USA or Richmond Hill, Ontario, CAN
Our Department: Field Systems / Applanix
Are you passionate about go to market strategies? Do you enjoy working
cross-functionally to develop strategic initiatives and support long-term
revenue generation?
What You Will Do
The Strategic Marketing Manager is responsible for managing and directing all
the strategic go-to-market activities for the Trimble Applanix business. They
will work closely with Trimble Applanix leadership, product managers,
marketing communications, sales, and wider cross-functional teams to
identify, document, and execute the strategic go-to-market communications
plan to drive exceptional short and long-term team revenue and operating
income impact for the business.
Go-to-Market Strategy and Roadmap Development and Execution
Working with the Business Development, Strategic Marketing and Marketing
Communication teams lead the go-to-market strategic communication plan
development and execution for each business area
Propose new communication strategies and their execution in order to meet the
overall strategy and objectives define in the Trimble Applanix Long Range Plan
Provide input and support to product management to enable effective
communication management of pricing, product portfolios through lifecycle
phases, strategic portfolio analysis, roadmap development, new product
introduction process, end of life management / SKU rationalization
Sales Support / Commercial Excellence
Develop and support relevant sales training and any ongoing customer
presentation requirement.
Demand Generation Support
Provide strategic guidance and work closely with marketing communications to
build brand and drive sales through demand generation activities
Technical Marketing
Working with the Lead Technical Authority for Mobile Mapping, develop the
technical marketing strategy and plan, supporting the development of
communications materials such as presentations, papers and webinars
What Skills & Experience You Should Bring
10+ years work experience with a proven track record of success with
demonstrable results e.g. in marketing, strategy, product or project
management, engineering
Undergraduate degree in an analytical/technical e.g. engineering discipline.
An MBA or equivalent is preferred.
Knowledge of the industry or end-customer industries is desirable
About Your Location
To foster strong working relationships, we are looking for this role to be
located either at Trimble HQ in Westminster, Colorado, USA, or Applanix
HQ in Richmond Hill, Ontario, Canada. We will consider other Trimble
office locations where applicable. Travel to Applanix HQ in Ontario, Canada
will be required as often as monthly, if not in the area.
About Our Field Systems Division
Trimble Field Systems develops hardware, software and services that connect
the site to the office for key industries around the world, including civil
construction, surveying, mapping, automotive, marine, utilities and more.
Leveraging decades of expertise and a commitment to driving innovative
breakthroughs, we offer solutions that solve for today's most pressing
challenges.
Helpful Videos
Applanix
Trimble: Innovation at its best
Trimble: A History of Outstanding Innovations
Trimble's Inclusiveness Commitment
We believe in celebrating our differences. That is why our diversity is our
strength. To us, that means actively participating in opportunities to be
inclusive. Diversity, Equity, and Inclusion have guided our current
success while also moving our desire to improve. We actively seek to add
members to our community who represent our customers and the places we live
and work.
We have programs in place to make sure our people are seen, heard, and
welcomed and most importantly that they know they belong, no matter who they
are or where they are coming from.
Trimble's Privacy Po icy
-Pay Equity
-
Trimble provides the following compensation range and general description of
other compensation and benefits that it in good faith believes it might pay
and/or offer for this position. This compensation range is based on a full
time schedule. Trimble reserves the right to ultimately pay more or less than
the posted range and offer additional benefits and other compensation,
depending on circumstances not related to an applicant's sex or other status
protected by local, state, or federal law.
-
Hiring Range:158730
-214390
-
Bonus Eligible?Yes
-
Trimble offers comprehensive core benefits that include Medical, Dental,
Vision, Life, Disability, Time off plans and retirement plans. Most of
our businesses also offer tax savings plans for health, dependent care and
Job Location: Westminster, CO, USA or Richmond Hill, Ontario, CAN
Our Department: Field Systems / Applanix
Are you passionate about go to market strategies? Do you enjoy working
cross-functionally to develop strategic initiatives and support long-term
revenue generation?
What You Will Do
The Strategic Marketing Manager is responsible for managing and directing all
the strategic go-to-market activities for the Trimble Applanix business. They
will work closely with Trimble Applanix leadership, product managers,
marketing communications, sales, and wider cross-functional teams to
identify, document, and execute the strategic go-to-market communications
plan to drive exceptional short and long-term team revenue and operating
income impact for the business.
Go-to-Market Strategy and Roadmap Development and Execution
Working with the Business Development, Strategic Marketing and Marketing
Communication teams lead the go-to-market strategic communication plan
development and execution for each business area
Propose new communication strategies and their execution in order to meet the
overall strategy and objectives define in the Trimble Applanix Long Range Plan
Provide input and support to product management to enable effective
communication management of pricing, product portfolios through lifecycle
phases, strategic portfolio analysis, roadmap development, new product
introduction process, end of life management / SKU rationalization
Sales Support / Commercial Excellence
Develop and support relevant sales training and any ongoing customer
presentation requirement.
Demand Generation Support
Provide strategic guidance and work closely with marketing communications to
build brand and drive sales through demand generation activities
Technical Marketing
Working with the Lead Technical Authority for Mobile Mapping, develop the
technical marketing strategy and plan, supporting the development of
communications materials such as presentations, papers and webinars
What Skills & Experience You Should Bring
10+ years work experience with a proven track record of success with
demonstrable results e.g. in marketing, strategy, product or project
management, engineering
Undergraduate degree in an analytical/technical e.g. engineering discipline.
An MBA or equivalent is preferred.
Knowledge of the industry or end-customer industries is desirable
About Your Location
To foster strong working relationships, we are looking for this role to be
located either at Trimble HQ in Westminster, Colorado, USA, or Applanix
HQ in Richmond Hill, Ontario, Canada. We will consider other Trimble
office locations where applicable. Travel to Applanix HQ in Ontario, Canada
will be required as often as monthly, if not in the area.
About Our Field Systems Division
Trimble Field Systems develops hardware, software and services that connect
the site to the office for key industries around the world, including civil
construction, surveying, mapping, automotive, marine, utilities and more.
Leveraging decades of expertise and a commitment to driving innovative
breakthroughs, we offer solutions that solve for today's most pressing
challenges.
Helpful Videos
Applanix
Trimble: Innovation at its best
Trimble: A History of Outstanding Innovations
Trimble's Inclusiveness Commitment
We believe in celebrating our differences. That is why our diversity is our
strength. To us, that means actively participating in opportunities to be
inclusive. Diversity, Equity, and Inclusion have guided our current
success while also moving our desire to improve. We actively seek to add
members to our community who represent our customers and the places we live
and work.
We have programs in place to make sure our people are seen, heard, and
welcomed and most importantly that they know they belong, no matter who they
are or where they are coming from.
Trimble's Privacy Po icy
-Pay Equity
-
Trimble provides the following compensation range and general description of
other compensation and benefits that it in good faith believes it might pay
and/or offer for this position. This compensation range is based on a full
time schedule. Trimble reserves the right to ultimately pay more or less than
the posted range and offer additional benefits and other compensation,
depending on circumstances not related to an applicant's sex or other status
protected by local, state, or federal law.
-
Hiring Range:158730
-214390
-
Bonus Eligible?Yes
-
Trimble offers comprehensive core benefits that include Medical, Dental,
Vision, Life, Disability, Time off plans and retirement plans. Most of
our businesses also offer tax savings plans for health, dependent care and
Source : Trimble Inc.