Strategic Partnership Executive - Marketing Agencies - Motionpoint Corp
Coconut Creek, FL 33073
About the Job
About Us
At MotionPoint we’re on a mission - to create understanding through language. Our leading translation platform, technology, services delivery, together with our expertise in language and digital/web platforms, allow our customers to not only build and grow their global businesses, but do so in a turnkey manner so they can focus on other key digital business priorities. Because of that we’ve earned numerous honors and top rankings for our technology, organization, and talent. Our culture is purpose-built to be customer first, and we offer flexible work arrangements to help our people manage their personal and professional lives in a way that works for them. If you’re ready to work with a team that makes a difference in the world every day, let’s talk.
Summary
MotionPoint is looking for a Strategic Partnership Executive with a hunter's mindset who will be responsible for identifying, closing, and managing the relationships between MotionPoint and prospective channel partners with primary focus on Marketing Agencies. This person will be responsible for managing the Company goals related to the Marketing Agency channel as it relates to pipeline development across MotionPoint products and services. The primary KPI for this role will be to deliver quarterly revenue opportunities into the sales pipeline. In addition to primary development of pipeline related to website localization from marketing agencies, this person will also begin to expand relationships with agencies into broader multilingual marketing partnerships. Additional metrics to manage for this role will be the number of agency partnerships established, engagement rate of partners and management of the ideal partner profile to improve marketing effectiveness.
Essential Job Functions
Core partnership function
Developing new business opportunities for the company through strategic alliances and partnerships with marketing agencies which include, but are not limited to traditional marketing agencies, digital marketing agencies, web design and development firms, and niche agencies related to content, PR, communications, and SEO.
The primary purpose of partnership is to deliver value to marketing agency clients via concierge management of client website translation and localization. In addition, where relevant, to partner with marketing agencies that do not have multilingual capabilities to expand MotionPoint services to include multilingual and multicultural digital marketing – specifically content marketing and SEO.
Create / Establish partnership and referral agreements with marketing agencies – based on tier of service.
Leverage marketing agency relationships / partnerships to drive new logo pipeline to MotionPoint AE’s
Work with MotionPoint Customer Success team to identify marketing agencies of existing MotionPoint customers to establish additional partnerships and cross-sell opportunities.
Nurture relationships with all marketing agency partners to keep them informed and current on MotionPoint offers and capabilities.
Partnership Marketing function
Utilize social media channels to promote partnership capabilities to the right crowd consistently – post relevant articles on social media and create relevant videos
Execute monthly webinars on assorted topics to provide thought leadership and confidence in the services that MotionPoint can provide to an agency and their client base
Travel where necessary to partner events/meetings to represent the business, and or present our solutions to both partners and end user customers of partners
Collaborate with MotionPoint marketing team to manage email nurture campaigns to marketing agency partners
Other Functions:Coordinating with legal staff to establish contracts and agreements with partners
Monitoring industry trends, new regulations, and technological advances that may impact the business
Provide reports and forecasts as appropriate to ensure awareness of all opportunities within partners to prioritize and respond to opportunities appropriately
Other duties as assigned
Key Competencies
Core partnership role:
Hunter mentality with urgency
Ability to communicate effectively verbally and in writing
Ability to balance multiple projects and stay on top of the details of each
Strong presentation and communication skills
Team player with proactive and solution-oriented mindset
Partnership marketing role:Expert / advanced skills with social media – creating videos, public speaking, attracting followers
Advanced knowledge of digital marketing – email, social media, influencer, content, and SEO
Additional:Be open to coaching and development from leadership and peers
Positive attitude and very customer-centric; always willing to put the customers’ needs first
A self-starter and quick learner, comfortable in a fast-paced environment where priorities shift constantly, embracing change and ambiguous situations and messages
Required Education & Experience
Bachelor’s Degree or equivalent work experience
2 years of Agency work experience including proven connections from Director to CMO level
2 years social media marketing experience
SaaS Partnership Experience
Proficient with Salesforce, Microsoft Office products, Outreach.io and Gong
Note: This job description is not intended to cover all activities, duties, or responsibilities. Other duties may be required by the employee at any time, without notice.
Why Join Our Team:
Big brand bragging rights. You'll be working with very recognizable companies (from Fortune 50 logos to up-and-coming brands) that are sure to impress friends and family.
Diverse, Inclusive, and Energetic team atmosphere. You'll be alongside a group of deeply supportive and diverse colleagues combined with highly approachable ‘open-door’/’open-book’ managers that treat you like a person, not a cog.
Career Stability and Growth. Many team members have been at MotionPoint for more than a decade because they really love our commitment to culture and improving our platform, processes and people, every day. We love our internal talent, and career advancement opportunities both within and outside hired departments are available. We run our business and manage performance with a growth mindset.
Mental, Physical, and Financial Health. Among MotionPoint's offerings are a ‘remote-first’ hybrid work model, flexible PTO, 10 paid holidays, paid parental bonding leave, gym membership reimbursement, free Employee Assistance Programs, robust medical/dental/vision plans, and 401(k) with immediate vesting and up to 4% employer match, to name a few!
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