Supervisor, Communications Measurement & Insights - McDonald's Corporation

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are enjoying the flexibility of a hybrid work model, in which employees spend part of their week connecting with co-workers in our state-of-the-art headquarters. Located in the booming West Loop of downtown Chicago, it's set up to be a global hub that cultivates collaboration:

• Take a class at Hamburger University
• Sample future items in our Test Kitchen
• Utilize the latest technology to connect with your team around the globe

We are an equal opportunity employer committed to the diversity of our crew members, staff, operators, and suppliers. We promote an inclusive work environment that creates feel-good moments for everyone.

McDonald’s is seeking a dynamic Communications Measurement & Insights (CM&I) Manager to join Global Communications within the Global Impact function. The role is a once-in-a-lifetime opportunity to join a newly established in-house team at one of the most recognizable brands in the world. It requires an entrepreneurial spirit, a passion for data, and a desire to make an impact.

As a member of CM&I, you will help strengthen and protect McDonald’s business by facilitating data-driven decision making and prioritization through unlocking reputation and communications-based insights. The team leverages a reputational health tracking study (primary research), secondary research, traditional/social media data, and owned channel analytics to collect, analyze, and share takeaways with key internal partners.

Each CM&I team member drives the implementation and continuous development of a center of excellence (COE) infrastructure, which includes collaborating with the larger team to standardize planning/measurement frameworks, playbooks, processes, deliverables, and points of integration across McDonald’s international markets.

This person will be responsible for helping develop the team’s COE strategy and infrastructure, in addition to supporting the Managers leading reputation and issues/trends workstreams.

Reputation Measurement & Insights

• Reputation Tracking Program: Partner with CM&I’s Reputation Manager and agency on McDonald’s reputational health quantitative tracking study that uncovers stakeholder (internal and external audiences) and initiative insights to guide Global Impact’s agenda. Oversee primary research project workflows and lead day-to-day efforts including internal audience survey recruitment and the collection of information on quarterly reputation initiatives for performance measurement. Find opportunities to strengthen the research design and processes. Build tools to increase understanding and usage of the research.
• Reputation Insights Reporting: Help to develop two core research deliverables that analyze the health of McDonald’s reputation and provide forward-looking insights for planning & strategy development. Conduct report reviews, workshop key takeaways, simplify data visualizations, and prepare shareouts for the Global Impact team.
• Strategic Planning Support: Leverage results from the reputation tracking program and supplemental resources to find opportunities for McDonald’s to strengthen customer perceptions. Work with Supervisors, Managers, and Directors across Global Impact on varying ad-hoc requests, for example key message development and data-driven prioritization of efforts.

Issues/Trends Measurement & Insights

• Issues/Crisis Reporting: Support CM&I’s Issues/Trends Manager on monitoring and assessing the potential short and long-term impact of external issues on reputation. Help to define the insights approach based on business needs, oversee agency execution, and integrate data from other teams (ex. Customer Care, Government Relations/Public Policy, Global Security). Focus primarily on traditional/social media, while using ad-hoc flash polling, as needed. Provide updates to cross-functional working teams.
• Trend Analyses: Lead analyses on stakeholder audience interests and expectations regarding social issues to guide planning. Use primary and secondary research, along with traditional/social media data to understand trends related to McDonald’s, its competitors, the industry, and/or society.
• Media Monitoring: Supervise the media monitoring infrastructure, including media alerts on notable mentions of McDonald’s in traditional media, early detection of mis/disinformation on social media, and ongoing officer media briefings. Ensure agency teams are executing efficiently and are delivering information aligned to business interests. Share breaking information swiftly with key partners.
• Strategic Planning Support: Leverage results from the reputation tracking program, ad-hoc flash polling, and supplemental resources to understand potential risks and to inform action planning. Work with Crisis Communications and Crisis Management teams on varying ad-hoc requests, for example horizon scanning and geopolitical insights reports.

Center of Excellence Infrastructure Implementation & Development

• Implementation: Support execution of CM&I’s roadmap and plans for scaling the standardized monitoring, measurement, and insights infrastructure across McDonald’s international markets
• Aid in the creation of CM&I resources for partners, outlining key details on processes, tools, KPIs/metrics, goals, and deliverables
• Have a strong familiarity with CM&I proactive, issues/trends, reputation, and performance workstreams and see opportunities to partner with teammates on integrated solutions
• Development: Test and optimize the infrastructure and processes to ensure CM&I is effectively supporting its colleagues
• Work with tech providers and agencies to ensure data/analytics Dashboards and deliverables meet business needs
• Continuously collect feedback and find efficiencies

Agency & Vendor Management

• Manage vendors to develop and implement measurement and insights road map
• Provide clear, consistent, and timely input and feedback for stronger deliverables
• Establish milestones and ensure tasks are tracked accordingly

Relationship Building

• Develop and maintain relationships with Global Impacts markets and Centers of Excellence, including Global Security, Sustainability and Social Impact, Diversity, Government Relations/Public Policy, and Philanthropy/RMHC, as well as Global Insights.
• Represent the Global Communications team both internally within the McDonald’s System and externally at industry and business functions, events, etc.

• Experience in an analytical based role required, preferably in the communications field. 
• Entrepreneurial spirit, passion for data, and desire to make an impact
• Advocate for inclusion and safety with a willingness to providing and receiving feedback
• Shared CM&I values: Rigor, purpose, balance, vision, innovation, and laughter
• Experience working in analytics, insights, and the communications/public relations industry.
• Comfortability with primary research
• Substantial knowledge of traditional and social media metrics and tools
• Ability to inform communications and reputation-building strategies through data

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.