Temporary - Marketing Campaigns Communications Specialist - APN Consulting Inc

The ideal candidate will be a curious self-starter with 3 - 5 years of concentrated email campaign experience and copywriting experience.  Key attributes include strong copywriting, data analysis/reporting, creative aesthetic eye, and content graphic creation skills.  Experience in building and executing campaigns in an email program such as Active Campaign, HubSpot, or similar is required.  A strong work ethic with impeccable attention to detail, organizational skills, and pride in the projects delivered is imperative. 

The role reports to the Senior Marketing Project Manager with no direct reports.  This position works under General Guidelines

Specific duties include, but are not limited to the following.  

Campaign Design and Execution (50%):

• Assist in the creation of email campaigns and newsletters in Active Campaign targeting current and prospective members, to drive member engagement and promote membership, events, and applicable products.
• Create and manage email templates, ensuring consistency in copy and design elements for each audience.
• Build and maintain end-to-end campaigns to support programs such as multi-channel campaigns, lead generation, and lead nurture programs.
• In conjunction with the Senior Project Marketing Manager Manager, analyze reports and make recommendations for improvement utilizing A/B testing.

Content Creation and Management (30%):

• Assist in written content creation for marketing efforts.
• Actively search out articles, webinars, and other offerings for cross-promotion.
• Assist in digital asset creation for the above, as needed for email campaigns.

Marketing Project Support (20%):

• Other projects as needed may involve content development, graphic creation, reporting, and presentation creation, to support the needs of the marketing team.