Trade Marketing Manager (Hybrid) - BHAKTA Spirits

Position Description 

As the Trade Marketing Manager at BHAKTA Spirits, you will be responsible for developing and executing trade marketing strategies to increase brand visibility, drive distribution, and grow sales across on-premise (bars, restaurants) and off-premise (retailers) channels. You will work closely with the sales and marketing teams to develop promotional programs that align with brand positioning, as well as with distributors and retail partners to ensure flawless execution at the point of sale. We invite you to live full-time or part-time on our campus in the heart of the Green Mountains to live, learn, build a foundation for a career and grow as a member of our community.

Company Biography 

BHAKTA Spirits is a global drinks, hospitality, and entertainment company founded by visionary leader Raj Peter Bhakta. Bhakta is embarking on a mission to help employees and consumers “Find Their Spirit” through thoughtfully curated drinks, lodging, and faith-based living. BHAKTA Spirits includes an inspired suite of brands though which to further endow the mission, as well as access to thousands of acres of farmland upon which to grow all the inputs we will need to make hand-crafted, field-to-table products. Based on an idyllic New England campus in Poultney, VT, BHAKTA Spirits is recruiting all who are seeking education, community and a purpose through hard work and faith. BHAKTA Spirits provides access to individual & family housing as well as children’s education for those who relocate to the Poultney, VT community.  

Ideal Candidates Must  

• Self-Starter—A successful BHAKTA employee must have an entrepreneurial and enterprise mindset, having a sense of ownership of what they develop and deliver. 

• Organized—To succeed in a fast-paced environment supporting multiple projects and brands you must be task-oriented and organized. Able to move between projects, meetings and topics with ease. 

• Trustworthy—Core principle of the BHAKTA Spirits team. Freely exchange ideas and thoughts without ego or pretense. Receptive and open to direction. Respects deadlines and commitments. 

• Brand Builder—Can take ideas, stories and products and turn them into assets that build brands that will last generations; building for consistency, quality and prestige.  

• Storyteller—A good storyteller will capture the imagination of their audience and leave them with something that can resonate with the audience long after the story is over. The creative director must be able to see the throughlines  

• Empathetic & Customer Obsessed—Must possess the ability to capture the emotions and desires of our target customers and visitors through imagery and copy. 

Responsibilities 

• Trade Marketing Strategy Development: Develop and implement trade marketing plans and programs that support BHAKTA Spirits' overall sales and marketing objectives. Analyze market trends and competitor activities to ensure the brand remains competitive and well-positioned within the spirits industry. 

• Vendor Management: Develop a network of local and global vendors to design, create and manufacture at competitive rates.  

• Project Manager (Packaging): Work alongside the CEO and Brand Managers to create bespoke packaging experiences for our luxury portfolio. 

• Brand Activation & Promotion: Create and manage in-store and on-premise promotional activities, including events, tastings, merchandising, and displays. Collaborate with sales teams and distributors to ensure brand standards are upheld in all retail environments. 

• Sales Support & Enablement: Design trade promotional materials and POS (point of sale) tools to support BHAKTA Spirits' portfolio at the retail and on-premise level. Develop sales presentations, catalogs, and training programs for distributor partners and retail customers. 

• Distributor & Retailer Relationships: Foster strong relationships with key distributor partners, ensuring that BHAKTA Spirits is top-of-mind for their sales teams. Collaborate with retail buyers to secure prime shelf space, execute promotions, and monitor retail performance. 

• Performance Tracking & Reporting: Measure and report on the effectiveness of trade marketing initiatives, analyzing ROI, sales lift, and other KPIs. Use insights from sales data, market research, and customer feedback to optimize future programs. 

• Budget Management: Manage trade marketing budget effectively, ensuring maximum ROI from promotional spend and that programs stay within allocated resources. 

Rewards 

• Salary starting at $59,000
• Incentive compensation based on individual and company performance. 
• Comprehensive Employee Benefits Package 
  • Health (Company Partially Paid)  
  • Life Insurance $50k (Company Paid)  
  • 401K (Company Safe Harbor match)  
  • Vision & Dental (Employee Paid)  
  • Short and Long Term Disability (Employee Paid) 
• Paid Time Off
• Company Holidays – 12 (annually)
• Full-time or part-time lodging on campus available.  
• Access to children's education for young families (acceptance based). 
• Access to Waldron Gymnasium and Wellness Center. 
• Employee Purchase Program – 50% off SRP on company products 

Requirements 

• Minimum 3-5 years of experience in trade marketing or a similar role within the spirits, beverage, or consumer packaged goods (CPG) industry.
• Proven track record of working with distributors, retailers, and on-premise accounts in a sales or marketing capacity. 
• This is a hybrid opportunity that requires frequent travel to Poultney, VT.

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