Vice President, Analytics - HCP - Publicis CoLab

At CoLab, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. CoLab uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI. 

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat. 

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands. 

The Vice President of Analytics and Technology is a key leadership role responsible for driving the analytics practice evolution, operations, and revenue growth across the agency, specifically focusing on the North American business for a critical global client. Reporting to the SVP, Analytics, the VP of Analytics will manage data sciences, performance marketing analysts, and business intelligence teams and ensure a unified understanding of media investment value in terms of new customers and customer lifetime value. The ideal candidate will be an inclusive, critical thinker with high emotional intelligence, capable of leading diverse teams and delivering results.

Role Objectives:

Account Management

• Drive client satisfaction and growth, specifically pertaining to analytics and technology
• Support cross-agency collaboration and matrix structure to ensure client success
• Collaborate with media investment teams and clients to develop and manage a learning agenda, ensuring clear project prioritization and resource allocation

Client Leadership

• Act as a senior leader for assigned clients, building strong relationships and influencing key stakeholders
• Maintain a strong understanding of marketplace conditions, leveraging knowledge of the latest trends in analytics and marketing technology (e.g., App Measurement (Kochava), Cookie Deprecation, Customer Data Platforms (mParticle), Google and Adobe marketing technology platforms) to lead client strategies and deliver industry-leading points of view and perspectives

Practice Development

• Enhance and implement frameworks to address client strategies, integrating digital media, customer analytics, and performance improvement
• Establish and maintain partnerships with leading technology and analytics platforms
• Identify process improvements through new service development and improve workflow efficiency.

Team Leadership & Development

• Foster a culture of teamwork, collaboration, accountability, and intellectual curiosity
• Provide coaching and mentorship to develop critical thinking, quantitative, and technical skills across teams
• Oversee hiring, training, and mentoring within the department, supporting diversity and inclusion efforts
• Conduct performance reviews and career path planning for direct reports

New Business

• Support business development opportunities, serving as a strategic business lead when needed and collaborating with other departments and teams within the organization
• Contribute to prospecting through personal and professional networks
• Identify and coach key department contributors for successful new business participation, fostering a cross-functional approach

• 12-14 years of relevant experience in Management Consulting, Analytics or Marketing
• Proven experience working with pharmaceutical clients, with preferred exposure to healthcare professional (HCP analytics ecosystem).
• Adaptability and willingness to stay up-to-date with the latest trends and best practices in analytics and digital marketing
• 6+ years of management experience, demonstrating a commitment to diversity and inclusion
• Experience in managing data scientists, performance marketing analysts, and business intelligence teams
• Extensive experience in digital, including digital measurement, analytics, and associated data/technology platforms
• Strong knowledge of analytics disciplines, including Web Analytics, Programmatic, CRM, Predictive Modeling, Marketing Mix Modeling, Attribution, Business Intelligence, and Data Warehousing
• Excellent communication skills, with the ability to present complex information clearly and concisely to various stakeholders

Compensation Range:  $159,500 - $250,500 annually.  This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.  The Company anticipates the application deadline for this job posting will be 11/30/2024.

#LI-Hybrid