Vice President, Brand Marketing - Common Sense Media, Inc.

Description

Common Sense is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive. Our ratings, research, and resources reach more than 150 million users worldwide and 1.3 million educators every year. Learn more at commonsense.org.

JOB OVERVIEW:

The Vice President, Brand Marketing, will lead overall brand strategy, creative development, and marketing execution across Common Sense. The VP will be responsible for driving brand strategy, expanding awareness, and strengthening the overall brand position. This role will oversee creative services, events strategy, and cross-channel marketing initiatives to ensure consistency and impact. The ideal candidate is a proven leader who can blend creative marketing strategies with mission-driven storytelling to engage diverse audiences. They will be data-driven and have a strong track record of managing high-performing teams.

LOCATION: San Francisco, California (minimum three days a week in person), with travel required

REPORTS TO: Chief Marketing Officer

SALARY: $160,000–$190,000

TYPE: Full-time, exempt

RESPONSIBILITIES:

• Brand Strategy: Lead the development and execution of a comprehensive brand strategy that enhances awareness and strengthens the Common Sense brand. Ensure alignment of brand positioning, tone, and message across all channels and touchpoints.
• Campaign Leadership: Design and execute integrated marketing campaigns that effectively communicate the value of Common Sense's programs and resources. Ensure that campaigns resonate with target audiences, including families, educators, policymakers, and the broader community.
• Event Marketing & Creative Production: Oversee the creative development and production for major annual events, including our Common Sense Media Awards fundraiser and multi-day child advocacy summit, as well as smaller fundraising and friendraising events. Ensure that each event reflects the brand's values, maximizes storytelling opportunities, and delivers a high-impact experience for attendees.
• Creative Oversight: Oversee the design and video production teams to develop high-impact creative assets that align with brand guidelines and resonate with target audiences.
• Social Media Marketing: Oversee social media marketing team responsible for developing, implementing, and managing social media content across various platforms to build brand awareness, engage our audience, and drive growth.
• Partnership Marketing: Collaborate with external partners, sponsors, and influencers to co-create brand content and campaigns that amplify Common Sense's message and impact. Support marketing activations that leverage partnerships to expand brand visibility.
• Cross-Functional Collaboration: Work closely with the CMO, communications, product, and partnerships teams to align brand marketing with organizational goals. Ensure that marketing efforts support key initiatives, including content distribution, education, advocacy, fundraising, and product launches.
• Media Relations & PR Support: Partner with the communications team to ensure that brand narrative is cohesive across all earned media channels.
• Data-Driven Decision-Making: Utilize data and analytics to track and measure the effectiveness of brand marketing efforts. Regularly report on KPIs, insights, and recommendations for optimization.
• AI-Forward Marketing Expertise: Demonstrate a proven ability to leverage AI-driven tools and strategies to enhance brand marketing initiatives, including personalized content creation, targeted customer engagement, and predictive analytics.
• Leadership & Team Management: Lead, mentor, and inspire the brand marketing team. Foster a culture of creativity, innovation, and collaboration within the marketing department, while providing opportunities for team members to grow professionally.

QUALIFICATIONS:

• 10+ years of experience in brand marketing or creative services, preferably with tech, nonprofit, media, or mission-driven brands.
• Proven track record of developing and executing successful brand strategies and large-scale integrated marketing campaigns, including developing and executing multi-channel campaigns across digital, social media, print, video, and experiential platforms.
• Experience overseeing brand activation at major in-person and online events and conferences.
• Expertise in storytelling, brand narrative creation, and communicating a consistent message across all touchpoints.
• Strong leadership and team management skills, with experience in building and leading high-performing teams.
• Exceptional communication skills, with the ability to effectively present and collaborate across departments.
• Experience in digital marketing, content marketing, and social media strategy.
• Demonstrated success in working cross-functionally with internal teams and external partners.
• Creative thinker with the ability to translate big-picture goals into actionable strategies.
• A passion for Common Sense's mission to improve the lives of children and families in the digital age.

OUR BENEFITS:

• The chance to work with talented, passionate professionals.
• A great health and welfare benefits package, including medical, dental, vision, and a matching 401(k).
• An organization that offers work/life balance.
• The opportunity to really make a difference in the lives of kids and families!

Common Sense values the diversity of its employees and is an equal opportunity employer. For more information on our values, please visit our statement on diversity, equity, and inclusion.

Common Sense will consider for employment qualified applicants with arrest and conviction records. However, job offers are made on the condition that the applicant subsequently passes a criminal background check. If the background check indicates a prior criminal conviction, we will conduct an individualized assessment to determine whether the conviction should result in denial of employment. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with arrest and conviction records.