Vice President, Director, User Experience - Digitas Health

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers.  With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.  

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health  

The Vice President, Director of User Experience will be responsible for leading User Experience across client accounts and projects. This individual will help ensure that the entire team is grounded in a deep understanding of client and user needs, collaborate with other capability leads to design and document an experience strategy, and advocate for the user throughout the design and development process. The VP/D UX Design will help inform user research, analysis, project planning, and design, and will oversee and mentor mid-level and junior-level UX Designers. 

The ideal candidate will be resourceful and flexible, with exceptional teamwork skills, and able to work in a fast-paced agency environment.  

What you’ll accomplish in your first year: 

1. Lead the creation of a new design system for a leading client in healthcare/pharma inclusive of atomic building blocks, operations, and governance 
2. Strengthen design collaboration across the organization through active partnership, small group sessions, and training 
3. Mentor and guide the development of junior UX team members  

Responsibilities: 

• Form a clear and insightful understanding of our clients’ business, their needs, and the creative opportunities and challenges that exist in their categories 
• Lead with an expert knowledge of user-centered design principles and research methods  
• Create an environment that fosters high quality creative output, and team collaboration 
• Advise on accessibility and usability best practices 
• Execute design work consistent with design and brand standards, analytics insight, customer feedback. 
• Deliver design work on programs of any size with minimal oversight. 
• Effectively negotiate trade-offs with internal team including production, CS, design, copy and tech.  
• Depending upon the scope of the project, strategy, media and third-party agencies (e.g., partner agency) may be team members that require collaboration and negotiation 
• Work with CS and PM/Production to contribute to project scopes, creative briefs and SOWs 

Client Interaction: 

• Partner with internal team members and clients align business goals with audience goals 
• Balance business strategy with research insights to generate solutions that meet the clients’ digital needs and business goals 
• Present strategy briefs and decks to clients, partners, and colleagues 
• Identify potential future state opportunities during a project initiative – helping to grow the client relationship with the account team 

Design: 

• Create sketches, concepts, wireframes, sitemaps, user flows, and clickable prototypes 
• Work with strategy teams to plan usability testing sessions and delivers artifacts for testing 
• Utilize user insight, analytics, best practice, competitor analysis to inform design decisions 
• Review and critique work the work of peers and direct reports providing constructive feedback to guide the creation of the work 
• Demonstrate a deep understanding of atomic design, modular design systems and patterns, and WCAG 2.1 AA standards for accessibility 

Design Requirements and Specifications: 

• Work cross-functionally to help identify user requirements to shape and prioritize feature sets  
• Collaborates as appropriate on creating user stories to define development tasks 
• Delivers appropriate level of specification needed to ensure high quality development on time 

Data interpretation:  

• Analyze and synthesize data from analytics sources in collaboration with analytics/strategy team 

Best practice and design consistency: 

• Research and share industry trends, competitors, and comparable experiences.  
• Drive and document design standards and patterns across channels and products 

Working in a team: 

• Facilitate collaborative sessions that bring together the perspectives of all experts while keeping the needs of the customer at the center 
• Collaborate with visual designers, developers, product owners, marketing, and content managers to define product experience and champion the user. 
• Plan and mentor the work of other UX designers 
• Find ways to maximize the efficiency of workflow between development and design within the established agency process (e.g., agile ways of working etc.) 

Strategy collaboration: 

• Analyze quantitative and qualitative user research 
• Synthesize customer data from many sources to identify opportunities and recommend design directions 
• Connect design strategy to business results 
• Work with Engagement/Content Strategy to understand target audiences' needs, tasks, and goals and translate them into digital experiences  

Technical and Software Knowledge: 

• Sound knowledge of web and mobile technologies 
• Fluent in Responsive design approaches and execution 
• Proficient in key software packages such as Sketch, Figma, XD, and Invision (and other prototyping applications such as Axure or Justinmind) 

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.   

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.  

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  

All your information will be kept confidential according to EEO guidelines.