Vice President, ETF Product Management at BNY

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.

We’re seeking a future team member for the role of Vice President – ETF Product Management to join our ETF Services business. This role is located in New York, NY, Lake Mary, FL, Boston, MA, Wilmington, DE - Hybrid.

In this role, you’ll make an impact in the following ways:

• Leads product management and strategy for large and/or complex products for the ETF Services business.


• Understands the economics behind and demonstrate business acumen for the ETF investment vehicle.


• Develops ideas for new products, services, and technology to support the end-to-end workflow of an ETF.


• Ensures that risk, regulations, and market conditions are accounted for throughout the lifecycle of developed products.


• Must have market knowledge to integrate the demands of various regions and stay ahead of competitors.


• Independently manages the development, enhancement, and profitability of ETF-related products and performs both operational and marketing analysis to ensure profitability and penetration goals are met.


• Manages relationship with Operations, Technology, Risk, Compliance, Legal, etc. to ensure different requirements are met during the new product development, enhancement, delivery, strategy, and planning processes.


• Employs a client-focused, strategic approach to develop the business case for firm offerings in the marketplace through in-depth and complex analyses on client segments, competitive landscape and industry environment.


• Demonstrates in-depth and comprehensive knowledge of the ETF investment vehicle, the marketplace, and client needs to drive product growth/development and maximize profitability.


• Creates product management roadmaps and establishes evaluation criteria and success metrics.


• Leads pricing, promotion, distribution strategies and competitive differentiators.


• Positions products for specific client segments, highlighting key benefits and competitive advantages.


• Engages with Sales & relationship Management in supporting business sales.


• Performs demonstration and develops user guides for clients while also preparing sales materials.

To be successful in this role, we’re seeking the following:

• Bachelor’s degree or the equivalent combination of education and experience is required. MBA or CFA preferred.


• 4-5 years of direct ETF experience required


• 7-10 years of total work experience strongly preferred.


• Experience in product management, operations, and client management strongly preferred.

At BNY, our culture speaks for itself. Here’s a few of our awards:

• America’s Most Innovative Companies, Fortune, 2024


• World’s Most Admired Companies, Fortune 2024


• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024


• Best Places to Work for Disability Inclusion
  , Disability: IN – 100% score, 2023-2024


• “Most Just Companies”, Just Capital and CNBC, 2024


• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024


• Bloomberg’s Gender Equality Index (GEI), 2023

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $81,000 and $179,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNYM total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.

This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
BNY assesses market data to ensure a competitive compensation package for our employees.