Vice President, Marketing - Flipside Crypto

VP of Marketing

Flipside is a commercialization engine that powers blockchain growth. Founded in 2017, Flipside works with partners such as Solana, Near Flow, Avalanche, SEI, Aptos, Blast, Vertex, and is backed by leading investors including Republic Capital, True Ventures, Galaxy Digital, M13, and more.

We're on the hunt for a trailblazing Marketing Leader.  If you're tired of playing it safe and are eager to roll up your sleeves, dive headfirst into the action, and steer a team through the exhilarating chaos of the crypto universe, this is your stage.

In our world, it's not about just managing and measuring campaigns—it's about creating seismic shifts in the market and leading a team with that same relentless drive. We're looking for someone who thrives on agility, craves big challenges, and is unafraid of trying guerilla tactics to challenge the status quo. If you can turn big ideas into even bigger results, and if your leadership style is as dynamic as the crypto space itself, then we want to hear from you!

This isn't just another job; it's your chance to shape the future of Web3.

Are you Ready? LFG!

Responsibilities:

Brand Strategy Development and Execution:  Design and implement a robust brand strategy and brand guidelines that speak to both our B2C and B2B customers.

PR and Media Relations:  Execute strategic PR to boost brand visibility and secure positive media coverage.  Cultivate and manage relationships with key media outlets, journalists, and influencers.

Content Strategy and Creation: Lead the development of cross channel content that drives brand awareness, establishes thought leadership, and engages multiple audiences.

Sales Enablement: Build high-quality collateral, case studies and training materials to empower GTM teams in the field. 

Growth and Demand Generation:  Execute cross channel demand generation campaigns to drive qualified leads and increase brand adoption on the B2B side while continuously driving awareness and conversions on the consumer side.  

Product and Partner Marketing: Collaborate with GTM and product teams to align and execute partner and product launches/promotions.

Metrics Tracking and Analysis: Define and monitor key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.  Prepare and present regular reports on brand performance, including insights and recommendations for continuous improvement.

Paid and Organic Engagement, Website:  Develop and implement strategies to improve organic engagement through content marketing, social, and SEO.  Oversee our Owned & Operated properties including the brand website.  Drive paid marketing efforts across channels.

Events and Event Management: Execute event strategies to increase brand visibility, engage with key prospects and customers and drive lead generation.  Manage all aspects of event logistics, including venue selection, vendor coordination, and event promotion.

Leadership and Team Development:  Lead, mentor, and grow a high-performing marketing team, ensuring alignment with brand and business objectives.  Foster a relentless, passionate, authentic culture seeded on collaboration and commitment.

Requirements:

• Veteran of B2B2C marketing — we need someone who understands how to build a B2B brand and GTM motion while supporting continued growth of our community of analysts and crypto enthusiasts.  
• 7-10 years of experience leading and growing a marketing team required. 
• Crypto / web3 marketing experience is a major plus.
• Excellent written and verbal communication skills, with the ability to create engaging content for different audiences.
• A data-driven approach and creative thinking/problem-solving skills, with the ability to develop innovative marketing strategies.
• Strong project management skills and ability to manage multiple tasks and deadlines effectively.