Vice President of Business Development - Campbell Street Senior Living

Job Title: Vice President of Business Development 

Location: Remote (Preference for Midwest, especially Iowa) 

Company: Campbell Street Senior Living

Campbell Street Senior Living is proud to be recognized as a Great Place to Work

Company Overview:

Campbell Street Senior Living is a premier provider of long-term care, skilled nursing, assisted living, and independent living communities, primarily serving the Midwest. We are dedicated to delivering exceptional care and support to our residents, with a strong focus on teamwork, collaboration, and resource provision. As we continue to grow, we are seeking a dynamic Vice President of Business Development to lead strategic initiatives, drive occupancy growth, and foster meaningful relationships within our communities.

Key Responsibilities:

• Strategic Leadership: Design and implement business development strategies to boost census and occupancy across all communities.
• Relationship Management: Build strong partnerships with hospital executives, health systems, accountable care organizations, and other key referral sources.
• Sales & Marketing Training: Oversee the development and delivery of sales and marketing training programs for facility-level and corporate teams, ensuring they are equipped with effective strategies.
• Coaching & Mentoring: Provide leadership and mentorship to community-level teams, driving accountability and enhancing sales performance.
• Market Analysis: Monitor market trends and competitive landscapes to identify growth opportunities and align strategies accordingly.
• Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure that business development efforts align with organizational goals and each community's unique needs
• Travel: Willingness to travel frequently to communities to assess needs, offer support, and strengthen relationships with key stakeholders.
• Data Driven: Monitors and manages to daily KPIs.

Qualifications:

• Experience: Minimum of 7-10 years of experience in business development, sales, or marketing within the senior living or skilled nursing sector.  Proven track record of successfully increasing occupancy within the SNF segment (both urban and rural).  Senior housing experience is a plus. 
• Strategic Focus: Proven success in building relationships and programming (in response to market demand) to increase occupancy.
• Social Media Proficiency: Experience in developing and executing a social media sales and marketing plan.
• Training Expertise: Experience in creating and delivering sales and marketing training programs at both facility and corporate levels.
• Established Network: A well-developed network of hospital executives, health systems, accountable care organizations, and other key referral sources.  Brings credibility that results in securing high level meetings with executives in new markets.
• Leadership Ability: Demonstrated success in leading cross-functional teams, fostering collaboration, and driving performance.

Education:

• Required: Bachelor’s degree in business, healthcare administration, or a related field.
• Preferred: Advanced degree (MBA or equivalent).

Physical Requirements:

• Ability to travel frequently, including overnight trips as necessary.
• Capability to work effectively in a remote environment while maintaining strong communication and collaboration with team members.
• Ability to lift and carry up to 25 pounds as needed for training materials or equipment.
• Prolonged sitting, standing, and walking periods during site visits and assessments.

Why Join Campbell Street Senior Living?

Campbell Street Senior Living has ambitious growth plans throughout the Midwest and beyond over the coming years.  Campbell Street has onboarded thirteen (13) communities in 2024 to date and is seeking an ambitious and strategic leader to head a critical function of the business as it enters the next phase of growth.  The core driver of this growth is building the revenue base to support a best-in-class team that become the employer and provider of choice in each market it serves.  This role is a critical component of that best-in-class team.  Campbell Street is looking for an innovator with the ideas and energy to get Campbell Street to the next level.  Our mission is to make a lasting positive impact on our thousands of stakeholders – which we hope to dramatically increase in the coming years.  You will be surrounded by people, resources and a mentality that supports creating legacy processes until they are best-in-class.  We are relentless in the pursuit of separating ourselves from the rest of the operators in the industry.  We can’t wait to hear your ideas and experience the contributions to our amazing culture.  At Campbell Street Senior Living, you will have the opportunity to make a meaningful impact on our residents' lives and our communities' success. We value innovation, teamwork, and professional growth and provide the resources and support you need to succeed. If you're a strategic, results-driven leader passionate about our mission, we invite you to apply and help us shape the future of senior living.

Campbell Street Senior Living is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status.