Vice President of Nutritional Products - Rep Fitness

JOB DESCRIPTION

Job Title: Vice President of Nutritional Products

Department: Nutrition

Reports To: CEO

FLSA Status: Exempt

Compensation Base Range: $160,000.00 - $180,000.00 Annually

WHO WE ARE:

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 150+ fitness enthusiasts, our mission is to "Improve Lives by Sharing our Passion for Strength." Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state-of-the-art headquarters in Westminster, Colorado with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours.

OUR CORE VALUES:

Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make

Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday

Positive Attitude - Be a glass half-full kind of person and remember to have fun

Teamwork without Ego - We put the team above ourselves; we only win together

Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

WHAT'S IN IT FOR YOU:

Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.

We offer an exceptional compensation package which includes:

DAY ONE BENEFITS!

• Medical, Dental, Vision (Competitive Benefits Packages)
• Health Savings Account (HSA) with employer contributions
• Flexible Spending Account (FSA) options
• LTD/STD, Life and AD&D (100% premiums covered by REP)
• 401k and Roth options with employer match up to 4%
• Employee Assistance Program (EAP)

RECHARGE YOURSELF!

• 5 weeks of PTO accrued during your first year
• 48 hours of sick leave annually
• 7 paid company holidays with an additional floating holiday
• Paid Parental leave after 6 months of employment
• Birthday - Paid day off

PUMPED-UP PERKS!

• Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
• Full access to employee gym
• Employee discount on REP equipment and apparel
• Daily snacks and drinks provided by REP (for onsite employees)
• 'Fitness' casual attire
• Company and team building events
• Professional growth and development within the organization
• LIFE-WORK balance

ABOUT THE ROLE:

The Vice President of Nutritional Products will lead our new nutritional products division at REP Fitness under the Purist brand. We've developed the first products-two protein bars and two flavors of whey protein. They've been well received internally and at a large tradeshow, with the official public launch coming soon in quarter four of 2024. As the name implies, we're going for premium ingredients and all-natural. Now, it's time for you to lead the way into the future and make the department a success! This is a unique opportunity in that it's a startup mentality but supported by an established company. There's no pressure to be instantly profitable, and we have both the marketing resources and operational footprint to take advantage of some scale on day one. In particular, the existing customer base of REP is an ideal target market with some fantastic cross-promotional opportunities. You will be responsible for leading the end-to-end product development process. You'll also need to have the vision and experience to know what works and what doesn't with protein and other nutritional products when it comes to product attributes, sales methods, and anything else required to be successful in the industry. You will be supported by the Co-CEO's and report directly to them. This role requires being on-site at REP in Colorado. We expect the department to grow, and we value the culture built at REP and the quick decisions and collaboration that best happens in-person.

ESSENTIAL FUNCTIONS: include the following. Other duties may be assigned.

• Develop nutritional products that support strength training goals and overall health goals
• Lead departmental sales team to grow sales
• Collaborate with operations team to efficiently distribute products D2C and B2B
• Collaborate with marketing team to promote products
• Examples of previously being part of the senior team who grew a similar B2C/D2C industry company through the $5MM - $30M+ revenues range
• Strategy expertise in direct to consumer (D2C) and B2C digital marketplaces, eCommerce, SEM, performance media acquisition and email/CRM retention - the priority for growth is D2C/B2C digital marketplaces, however they are stocked in desirable brick and mortar stores
• Over-see the brand strategy for growth
• Develop and implement comprehensive brand strategies that align with company objectives, ensuring a consistent brand message across all channels and touchpoints.
• Collaborate with various departments, including marketing, sales, product development, and design, to ensure cohesive brand communication and effective execution of brand initiatives
• Conduct thorough market research to identify target audience preferences, emerging trends, and competitive positioning, using insights to drive brand innovation and growth.

TRAVEL REQUIREMENTS:

• International Travel: As necessary to support international growth. 2-3 times per year.
• Domestic Travel: As necessary to promote products at tradeshows or with major distribution partners. 3-5 times per year.

SUPERVISORY RESPONSIBILITIES:

• To start, it's just you with the assistance of one of the CEO's who started the product line. You'll be responsible for recruiting, developing, and growing the team to lead the department.
• Initial hires will likely be focused on expanding the product line and wholesale sales.

EDUCATION AND/OR EXPERIENCE:

• Bachelor's degree (B. A.) from four-year college or university and 10+ years of experience; or equivalent combination of education and experience.

CORE COMPETENCIES:

• Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.

• Resourcefulness - Securing and deploying resources effectively and efficiently.

• Collaborates - building partnerships and working collaboratively with others to meet shared objectives

• Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.

• Customer Focus - Builds strong customer relationships and delivers customer-centric solutions.

• Manages Complexity - Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

• Strategic Mindset - Sees ahead to future possibilities and translates them into breakthrough strategies.

• Drives Results - Consistently achieves results, even under tough circumstances.

• Manages Ambiguity - Operates effectively, even when things are not certain, or the way forward is not clear.

• Builds Effective Teams - Builds strong-identity teams that apply their diverse skills and perspective to achieve common goals.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 25 pounds and rarely lift and/or move up to 50 pounds assisted. Specific vision abilities required by this job include close vision and distance vision.

REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.