Vice President, Reblozyl US Marketing - Bristol Myers Squibb
Madison, NJ
About the Job
Working with Us
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .
At Bristol Myers Squibb, we are inspired by a single vision - transforming patients' lives through science. In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.
Position Summary
The Vice President, Reblozyl Marketing reports directly to the Vice President, US Hematology. This role will be responsible for P&L and driving matrix teams and co-promotion teams to grow overall Reblozyl brand performance. This individual will lead all brand initiatives managing multiple direct reports, brand, matrix teams, and co-promotion teams. This person will be responsible for leading and delivering brand and functional plans within the matrix the organization. This individual will need to effectively work with the Market Access organization to partner with the Market Access Strategy Leads including Healthcare Provider Systems, B2B partners, GPOs and physician networks. The Vice President, Reblozyl Marketing will partner with the VP sales to support the initiatives of sales consultants in the Myeloid sales sleeves. This role will also be responsible for presenting business updates and special projects to executive leadership (US GM, CCO). This person will also be responsible for leading the Acceleron-BMS joint operating team (JOT) to support the joint commercial committee (JCC) team efforts.
This role will be responsible for working closely with global and project management to effectively plan LCM efforts. The executive director Reblozyl marketing will also sit on the Lymphoma Myeloid leadership team and will play a key role sharing learnings, best practices and strategic input to maximize growth for the lymphoma myeloid portfolio.
Key Responsibilities
+ Lead brand marketing team by providing strategic direction and prioritizing initiatives to drive multiple brand performance.
+ Lead and partner with Market Access functions to manage B2B, GPOs and networks short and long-term brand engagement strategies for physician network, health provider systems and stakeholder channels.
+ Partner with the ED of hematology portfolio marketing to drive execution and oversee development of channel segment marketing strategies to identify needs of specific stakeholders relevant to the brands.
+ Lead marketing team to provide strategic direction to internal stakeholders for any brand needs related to physician network, health provider systems and stakeholder channels
+ Lead life cycle management initiatives for Reblozyl.
+ Partner with the VP of sales to support field initiatives for the Myeloid Sales Sleeve.
+ Partner with BIA and market research to provide strategic input for advancing commercial data requirements driven by internal/external customer insights
+ Lead teams to drive KOL engagement for MDS and BT.
+ Strategically evaluates the need for new resources to address a customer need, in line with brand strategic imperatives.
+ Staff, develop and manage team performance.
+ Provide business updates to executive leadership.
Qualifications & Experience
+ 10+ years of pharmaceutical experience with a background in marketing, and/or sales and market access.
+ Demonstrated track record managing a brand as a pharmaceutical marketer.
+ Track record for driving brand performance through collaboration and strategic thinking.
+ Strong communication skills to provide expectations and strategic vision for other functions.
+ Initiative, creativity, and ability to work effectively in a complex, rapidly changing environment.
+ Demonstrated learning agility and ability manage multiple tasks.
+ Track record for driving results by staffing, building and managing teams.
+ Proven team player with ability to navigate and collaborate cross functionally.
+ Bachelors degree required; MBA preferred.
#LI-HYBRID
If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Company: Bristol-Myers Squibb
Req Number: R1586420
Updated: 2024-10-23 05:56:25.092 UTC
Location: Madison-NJ
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .
At Bristol Myers Squibb, we are inspired by a single vision - transforming patients' lives through science. In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.
Position Summary
The Vice President, Reblozyl Marketing reports directly to the Vice President, US Hematology. This role will be responsible for P&L and driving matrix teams and co-promotion teams to grow overall Reblozyl brand performance. This individual will lead all brand initiatives managing multiple direct reports, brand, matrix teams, and co-promotion teams. This person will be responsible for leading and delivering brand and functional plans within the matrix the organization. This individual will need to effectively work with the Market Access organization to partner with the Market Access Strategy Leads including Healthcare Provider Systems, B2B partners, GPOs and physician networks. The Vice President, Reblozyl Marketing will partner with the VP sales to support the initiatives of sales consultants in the Myeloid sales sleeves. This role will also be responsible for presenting business updates and special projects to executive leadership (US GM, CCO). This person will also be responsible for leading the Acceleron-BMS joint operating team (JOT) to support the joint commercial committee (JCC) team efforts.
This role will be responsible for working closely with global and project management to effectively plan LCM efforts. The executive director Reblozyl marketing will also sit on the Lymphoma Myeloid leadership team and will play a key role sharing learnings, best practices and strategic input to maximize growth for the lymphoma myeloid portfolio.
Key Responsibilities
+ Lead brand marketing team by providing strategic direction and prioritizing initiatives to drive multiple brand performance.
+ Lead and partner with Market Access functions to manage B2B, GPOs and networks short and long-term brand engagement strategies for physician network, health provider systems and stakeholder channels.
+ Partner with the ED of hematology portfolio marketing to drive execution and oversee development of channel segment marketing strategies to identify needs of specific stakeholders relevant to the brands.
+ Lead marketing team to provide strategic direction to internal stakeholders for any brand needs related to physician network, health provider systems and stakeholder channels
+ Lead life cycle management initiatives for Reblozyl.
+ Partner with the VP of sales to support field initiatives for the Myeloid Sales Sleeve.
+ Partner with BIA and market research to provide strategic input for advancing commercial data requirements driven by internal/external customer insights
+ Lead teams to drive KOL engagement for MDS and BT.
+ Strategically evaluates the need for new resources to address a customer need, in line with brand strategic imperatives.
+ Staff, develop and manage team performance.
+ Provide business updates to executive leadership.
Qualifications & Experience
+ 10+ years of pharmaceutical experience with a background in marketing, and/or sales and market access.
+ Demonstrated track record managing a brand as a pharmaceutical marketer.
+ Track record for driving brand performance through collaboration and strategic thinking.
+ Strong communication skills to provide expectations and strategic vision for other functions.
+ Initiative, creativity, and ability to work effectively in a complex, rapidly changing environment.
+ Demonstrated learning agility and ability manage multiple tasks.
+ Track record for driving results by staffing, building and managing teams.
+ Proven team player with ability to navigate and collaborate cross functionally.
+ Bachelors degree required; MBA preferred.
#LI-HYBRID
If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
On-site Protocol
BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement.
BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Company: Bristol-Myers Squibb
Req Number: R1586420
Updated: 2024-10-23 05:56:25.092 UTC
Location: Madison-NJ
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
Source : Bristol Myers Squibb
