Vice President Sales, Home Care - A Place For Mom

A Place for Mom is the leading online resource connecting families searching for senior care with a team of expert advisors providing insight-driven, personalized solutions. As the nation’s largest senior care advisory service, A Place for Mom helps hundreds of thousands of families every year navigate the complexities of finding the right senior care solution for their loved ones across home care, independent living, memory care, assisted living, and more. Established in 2000 as a family business, A Place for Mom employees are deeply committed to the company mission to enable caregivers to make the best senior care decisions. A Place for Mom fosters, cultivates, and preserves a culture of diversity, equity, and inclusion. 

 Our employees live the company values every day: 

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy. 
• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow. 
• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team. 
• Win The Right Way: We see organizational integrity as the foundation for how we operate. 
• Embrace Change: We innovate and constantly evolve. 

The Head of Sales for Home Care drives growth of the home care business at A Place for Mom. This role will lead and develop our Care Advisor, Home Care Acquisition Manager, and Sales Operations teams and expand the business through two overarching efforts: 

1. Expanding our home care agency capacity through targeted and scalable strategies  

1. Help more families and caregivers find Home Care agency options in their area more effectively   

In this role, you will need a multifaceted skill set to drive improvement in the existing business while simultaneously thinking outside the box about ways to improve our approach, test quickly and in a lean manner, and decide what is working and what is not. This role reports directly into our General Manager of the Home Care business and will work cross functionally with Product, Technology, Brand, and Content, among others, to bring together the different components needed to stand up new experiences or drive improvements in the existing one. 

A Place for Mom works with thousands of families and home care agencies each month. This role will have an immediate impact on deepening our engagement with both sets of stakeholders in the pursuit of helping more families find the care they need for their loved ones.  

Responsibilities 

• Lead consumer- and home care agency-facing sales teams, as well as related internal enablement and support functions  
• Drive productivity and improvements within each team to achieve their respective goals. Manage to target metrics (e.g., connection rate, agency acquisition targets) that will deliver growth 
• Set clear targets and expectations for each team to drive improvement on necessary metrics to improve performance 
• Lead cross team effort to set the vision for, test into, and stand up new capabilities to develop a reimagined end to end experience for families and home care agencies 
• Instill rigorous test and learn mentality within the teams to pilot and identify the highest impact changes to implement 
• Collaborate with Product and Technology to implement pilots and roll out winners at scale  
• Hire, train, coach and develop new members on each team to achieve the target growth of the business 
• Monitor and analyze daily, weekly, and monthly sales performance to identify trends and manage how the business is pacing 
• Be accountable for sales reporting accuracy and distribution 
• Partner with Analytics to define reporting needs or updates to existing reports. Assists in the development of new reporting tools as needed 
• Coordinate sales forecasting, planning, and budgeting processes with Finance and HR 
• Represent A Place For Mom at customer conferences, webinars, and meetings to support new sales and expansion of existing accounts 

• 10+ years of sales or sales management experience, with a mix of B2C or SMB sales leadership experiences 
• Outcome-driven, utilizes data to form hypotheses, and deliver solutions using an iterative approach 
• Proven track record of identifying new opportunities to improve a process end to end and launching pilots to test the resulting impact 
• Ability to manage projects with multiple tracks as a high-energy leader 
• Demonstrated history of defining and achieving KPI targets 
• Experience in change management and innovation. Thrives in a fast-paced, change infused, demanding environment 
• A data-driven, proactive mindset toward transformational process improvement 
• Bachelor's degree or equivalent practical or career experience 

Additional Information:

• The position is a salaried, exempt position.                                  
• Compensation
  • Base Salary: $200,000 - $220,000
  • Variable Bonus - $100,000
• Benefits:
  • 401(k) plus match
  • Dental insurance
  • Health insurance
  • Vision Insurance
  • Paid Time Off
• A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

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