Vice President - Sales Strategy - New Belgium Brewing

Vice President - Sales Strategy

 This position is responsible for providing key sales and industry insights, while shaping and implementing strategic sales initiatives to drive business growth and achieve revenue targets. This role involves overseeing the sales operations, sales analyst, national field sales training, and field quality teams ensuring alignment with the company's overall sales and commercial objectives.  

Essential Duties: 

• Develop, execute and refine comprehensive and integrated go-to-market strategies built to accelerate business growth  

• Analyze market trends and sales results to develop accurate forecasts, identifying opportunities for growth and areas for improvement 

• Collaborate closely with marketing team to ensure alignment between marketing campaigns and sales strategies 

• Evaluate and recommend improvements within distributor networks and channels 

• Build and develop recommendations for sales targets and incentives; including refining sales process to improve sales cycle efficiency 

• Oversee the sales operations team to ensure efficient and effective internal processes. 

• Provide leadership, mentorship, and professional development for the sales operations, analysis, and training teams. 

• Develop and lead team to drive collaboration and performance on projects and initiatives 

• Establish and maintain relationship with key clients to understand needs and strategic effectiveness.  

• Other duties as assigned.  

Education/ Experience/Skills: 

• Requires 8+ years of experience in sales strategy, operations, or a related role. 

• 5+ years of experience in direct people management 

• Proven strategic planning and execution skills. 

• Proven experience in developing and implementing successful sales initiatives. 

• Strong analytical and problem-solving skills  

• Demonstrated advanced understanding of distributor workings, national accounts, brand building, people development, and pricing dynamics. 

• Advanced experience and knowledge of CRM software and sales analytics tools 

• Excellent communication, presentation, leadership, and team development skills        

• Experience in collaboration and effective communication to foster a positive and inclusive work environment. 

• Strong organizational and time management skills 

Percent of Travel: 25% to 50% 

Working Conditions: Sales Accounts, Home Office, Distributors, industry conferences and trade organizations, Travel 

Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is Bell’s and New Belgium's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons.

Starting Salary Range: $180,000.00 - $240,000.00

All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing. Details will be shared, and questions answered during our interview process.

EEO Statement

Bell’s and New Belgium welcomes all. We are committed to building an environment that is diverse, equitable, and inclusive within our own walls and amidst the entire craft beer community.

Bell’s and New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local law.