Video and Content Production Manager - Hendrick Automotive Group

Location: 6000 Monroe Rd, Charlotte, North Carolina 28212

Summary:

The Video and Content Production Manager is responsible for capturing and editing content for use in online communications while adhering to the development of Hendrick Automotive Group’s brand creative look and feel for marketing deliverables.

The ideal candidate is team-oriented, a tech savvy storyteller, a video creator to champion and execute our video marketing strategy and always thinking of new ways to tell our stories using the latest in video technologies and leveraging all available tools.

This role requires experience handling all aspects of video production, including producing, editing, shooting and motion graphics along with occasional photography.

Supervisory Responsibilities: This position has no direct supervisory responsibilities. 

Essential Duties and Responsibilities include the following. Other duties can be assigned.

• Report to Director of Advertising and work hand-in-hand with content team on storylines and campaign priorities
• Produce animated and video content for social media platforms, websites, and various marketing campaigns, including long-form videos, short social clips, gifs, informational graphics, animations, and overall visual content to support various campaigns
• Develop fresh and engaging content to support a variety of initiatives
• Ensure that videos and content tell an impactful story, look professional, and that they accurately present our products and services while aligning with brand guidelines
• Foster strong relationships with the corporate personnel and key dealership stakeholders
• Collaborate with social strategists to find creative ways of building an online presence
• Manage video production for shoots, including camera composition, audio, and lighting when needed
• Conceptualization, write, storyboarding where necessary
• Be responsible for media management, editing, color correction, image adjustment, and final file preparation and delivery to multiple channels as needed
• Assist in casting of talent for video shoots where necessary
• Work with third party vendors where required for video production
• Stay up to date on evolving technologies, trends, new processes within video production field
• Research potential effectiveness of new equipment or software in relation to its benefit for the department
• Support and follow brand standards
• Travel required as needed to support dealership operations and its social media channels

Qualifications:

To perform this job successfully, an individual must perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

• Bachelor’s degree in film, photography, digital media, or related field preferred
• 5 – 7 years of experience as a video producer, editor and creator working in a fast-paced environment with a history of sports and general creative marketing campaigns
• Superior camera skills with creative eye and working knowledge of various types of cameras
• Proficient with the Adobe Creative Cloud suite in addition to color correction and sound design
• Deep understanding of top social media platforms, including Facebook, Instagram and TikTok and how to optimize content on those specific mediums
• Must be creative, resourceful, shoot & edit independently with a positive can-do approach to work
• Exceptional attention to detail, superb prioritization and organizational skills, and the ability to handle multiple projects simultaneously
• Outstanding communication and presentation skills
• Ability to make quick decisions
• Highly motivated and collaborative with a willingness to learn/adapt to the needs of automotive retail
• Ability to think both creatively and strategically
• Strong work ethic, meets deadlines and shift deliverables as needed
• Fun, friendly, positive team player who is open to receiving and executing feedback

Verbal and Writing Ability:

Ability to read and comprehend instructions, correspondence, and memos. Ability to effectively present information in one-on-one and small group situations to customers and other employees. Should have strong group presentation skills and excellent written communication skills. Ability to read and interpret documents such as invoices, RFPs, and procedure manuals. 

Math Ability:

Ability to add, subtract, multiply and divide. The ability to research, analyze, and matrix different business and demographic data types. 

Physical Demands:

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk, and sit.

Reasoning Ability: Ability to apply common sense understanding to carry out instructions.

Certificates and Licenses:  Valid Driver's License

Environment Demands: Duties are performed primarily in the office, but frequent travel to dealership locations is required. 

Competency:

To perform the job successfully, an individual should demonstrate the following competencies:

• Analytical - Collects and researches data; Designs workflows and procedures.
• Design - Generates creative solutions; Demonstrates attention to detail.
• Problem Solving - Identifies and resolves problems promptly; Gathers and analyzes information skillfully; Works well in group problem-solving situations.
• Technical Skills - Shares expertise with others.
• Customer Service - Responds promptly to customer needs and feedback to improve service.
• Oral Communication - Listens and gets clarification; Responds well to questions; Demonstrates strong group presentation skills; Participates in meetings.
• Team Work - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views.
• Written Communication - Writes clearly/informatively and accurately; Varies writing style to meet needs.
• Quality Management - Demonstrates accuracy and thoroughness.
• Business Acumen - Understands business implications of decisions.
• Cost Consciousness - Works within approved budget; Develops cost-saving measures; Contributes to profits/revenue.
• Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time. Excellent organizational skills the ability to multi-task and prioritize.
• Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition.
• Adaptability - Adapts to changes in the work environment; Manages competing demands; Able to deal with frequent change, delays, or unexpected events.
• Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
• Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions.
• Initiative - Volunteers readily; takes independent actions and calculated risks; Takes advantage of opportunities.
• Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness.
• Judgment - Displays willingness to make decisions; Supports and explains reasoning for decisions; Includes appropriate people in the decision-making process.
• Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles.
• Professionalism - Tactfully approaches others; Reacts well under pressure; Accepts responsibility for own actions.
• Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance.

This job description in no way states or implies that these are the only duties and responsibilities to be performed by this employee. The employee will be required to follow any other instructions and to perform any other duties and responsibilities upon the request of a supervisor. This job description is subject to revision at the discretion of the company.

Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf.