Visual Copywriter - Welllinks

Job Title: Visual Copywriter

Reports to: Director, Member Marketing

FLSA: Exempt

Location: Remote

Salary: $55,000 – $75,000

About Wellinks:

Wellinks is the COPD disease management company committed to empowering people to live fully and breathe freely by improving outcomes for those we serve. We are creating a future where COPD care is designed and delivered around the individual and supported by a team striving to help them live a healthier, more fulfilling life. Our partners choose Wellinks to deliver a tailored and personalized health care experience for their members, resulting in improved outcomes at lower costs.

Wellinks is a high-growth company that is rich with mission-driven talent, guided by passionate healthcare leaders, and backed by world class investors. We are headquartered in New Haven Connecticut, conveniently between Boston and New York, and have team members across the US.

Our Values:

Principled: We say what we do and do what we say.

Collaborative: We work together, empower people, and celebrate relationships.

Innovative: We are resilient and learn from all experiences and challenges.

Effective: We measure what matters and are outcomes driven.

Authentic: We celebrate diversity, inclusion, and the perspective of others

Job Summary:

The Visual Copywriter will play a key role in supporting Wellinks' marketing and enterprise-wide initiatives by delivering both compelling copy and creative visual assets. This individual will be responsible for developing and executing Wellinks' copywriting and design strategy for both B2B and B2C audiences, ensuring projects align with business objectives and are completed on time and within budget.

This role will also involve managing outsourced vendors, including digital vendors for social media and marketing campaigns where appropriate. For more complex graphic design needs, the Visual Copywriter will define the project’s creative scope, and provide creative direction to the outside vendor.

Responsibilities:

• Develop engaging and persuasive copy for a variety of channels, including social media, email campaigns, landing pages, and other marketing materials.
• Proofread and edit copy to ensure accuracy, clarity, and consistency across all communications.
• Support the creation and execution of content strategies.
• Conduct research to understand our target audience, industry trends, and competitive landscape to inform and enhance copywriting efforts.
• Monitor and analyze the performance of copy to continually optimize and improve engagement and conversion rates through testing and experimentation.
• Develop compelling integrated creative ideas based on strategies, write scripts, posts, headlines and copy that shows Wellinks being recognized as a leader in COPD management.
• Demonstrate a high level of attention to detail, ensuring grammatical and factual accuracy.
• Create visual content, including presentations, social media graphics, and other marketing collateral that align with our brand and goals.
• Work with external vendors, such as printers, digital agencies and freelancers, to produce high-quality marketing materials.
• Maintain clean file management within applications for easy access and organization.
• Manage company social media presence including Facebook and LinkedIn.
• Revise copy and design elements based on feedback to meet project goals and deadlines.
• Maintain consistency in tone, style, and visual elements across all platforms.
• Handle multiple projects simultaneously, managing time effectively to meet deadlines.

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Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design or a related field.
• 3+ years of experience in copywriting
• Strong writing/editing skills
• A strong creative flair with the ability to generate innovative copy
• Ensures accuracy in both copy and design
• Excellent verbal and written communication skills
• Ability to work in a fast-paced environment and adapt to changing priorities
• A collaborative mindset with a willingness to take direction and contribute to team efforts

Preferred Qualifications:

• Proficiency in Adobe Creative Suite
• 1 or more years’ experience creating basic graphic designs
• Familiarity in planning, copywriting and executing social media
• B2B and B2C marketing experience
• Healthcare and start-up experience recommended, but not required

Benefits:

• A competitive compensation package
• Unlimited PTO
• Flexible work policy
• Paid Parental leave
• Health, dental, vision & life coverage
• Matching 401k retirement savings plan

Equal Employment Opportunity

Wellinks embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better and more impactful our work will be! Wellinks is an equal opportunity employer and prohibits discrimination based on race, color, religious creed, age, sex, gender identity or expression, marital status, national origin, ancestry, past or present history of mental disability, intellectual disability, learning disability, physical disability, genetic information, pregnancy, veteran status, or status as a victim of domestic violence or any other characteristic protected by law.