VP, Business Platform Adoption - Integrity Marketing Shared Services Center

Job summary:

The VP, Business Platform Adoption will play a critical role in driving the development and adoption of sales tools within the Life Insurance industry. With a focus on understanding field needs and collaborating with IT, Marketing, and Sales teams, the ideal candidate will lead the creation of innovative tools tailored to meet the demands of Integrity product users. Responsibilities include assisting in reporting requirements, obtaining carrier approval, managing relationships with carriers, and ensuring adoption of best-in-class platforms. This role requires a seasoned professional with extensive experience in sales and technology, a deep understanding of MLM and ILI industry dynamics, and the ability to think critically and drive results in a fast-paced, high-growth environment.

Let’s talk job responsibilities:

• Collaborate with IT, Marketing, and Sales teams to develop tools tailored to field needs, and drive awareness, training, and adoption among Integrity product users
• Assist reporting team and IT in developing reporting requirements and defining data collection methods
• Partner with IT, VP Carrier Relations, and Business Units to develop and manage IMO website and tools to migrate partners from other IMO relationships
• Manage relationships with carriers, focusing on marketing, training, and adoption of Integrity products
• Determine incentive programs to drive adoption and results
• Ensure adoption of the best overall platforms for the success of Integrity
• Identify gaps in knowledge and provide solutions to close them
• Manage budget effectively and identify opportunities for cost savings within the organization
• Demonstrate a hunger for growth within a fast-paced, high-growth organization, making decisions quickly to drive success.

Your experience and skills:

• Bachelor's degree in business, finance, or a related field.
• 10+ years of experience in sales and technology within the Life Industry
• Extensive knowledge of sales processes and technologies, with a focus on understanding and meeting field needs for tech requirements
• Proven track record of collaborating with IT, Marketing, and Sales teams to develop and implement effective tools and strategies
• Experience in obtaining carrier approval for product usage and conducting demos and reporting results
• Ability to thrive in a fast-paced, high-growth environment and drive results with a sense of urgency.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across departments and with external partners.
• Strong understanding of MLM and ILI industry dynamics
• Cross product experience between Medicare and Life insurance

About Integrity

Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind. 

Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.

Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.