VP, Consumer Bank Acquisitions Leader - Synchrony
Saint Paul, MN
About the Job
Job Description:
Role Summary/Purpose:
This leadership position spearheads Synchrony Consumer Bank's consumer acquisition initiatives. This position will lead digital acquisition of new customers to the bank and be required to develop the acquisition strategy and manage the day-to-day running of all consumer acquisition programs focusing on paid media like search, affiliate, social, programmatic, print, etc. while continuously optimizing our approach. Managing channels that often serve as the first point of contact with prospective customers, this position plays a crucial role in shaping the consumer's initial path to become a Synchrony Savings customer. This role demands a strategic thinker who can innovate and adapt within a fast-paced, dynamic environment while executing strategies that drive substantial deposit growth.
_Our Way of Working_
_We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._
Essential Responsibilities:
+ Lead and participate hands-on in the development, execution, and management of all acquisition strategy for the Consumer Bank through traditional & digital campaigns.
+ Drive acquisition campaign performance by leveraging data, testing new marketing techniques and shifting marketing spend to top performing tactics.
+ Create and review forecasts; develop budget plans and recommendations for media campaigns.
+ Lead a team of digital acquisition strategists responsible for day-to-day operations with Synchrony's internal paid media team.
+ Manage the entire Consumer Bank advertising budget, including setting up POs, managing vendors, etc.
+ Develop new capabilities and processes to drive new account and deposit balances via new channels for the Bank - such as Social, Video, Native, etc.
+ Partner with the Digital COE to leverage the CDP or other marketing tools that help with increased personalization, create better user experiences, and drive improved business results.
+ Partner with analytics/insights and finance teams to create multi-channel attribution and to establish key metrics for success of Consumer Bank's marketing campaigns.
+ Deliver succinct presentations to showcase results against goals, share successes and learnings and recommend action plans for continual improvement.
+ Build and deliver against Bank Acquisitions 3-Year Strategy - in order to drive better use of data, improved bank prospect experience, and improved growth efficiency.
+ Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
+ Bachelor's Degree or, in lieu of a degree, a high school diploma and 12+ years of marketing or experience focused on driving growth in digital channels
+ A minimum of 7+ years of marketing experience to include:
+ 5+ years focused on user acquisition in digital channels.
+ 5+ years expertise in SEM, social media, programmatic, video, affiliate, partner, sponsorship, content, print, local/location, event, and other key marketing channels.
+ 4+ years demonstrated experience innovating channel acquisition programs and optimizing ROI for campaigns based off available data and KPI feedback.
+ 3+ years digital marketing project management experience
+ Leadership experience with direct reports
Desired Characteristics:
+ Demonstrated ability to innovate and optimize multi-channel acquisition programs.
+ Communication skills are essential, with a demonstrated ability to consistently prioritize and manage inputs and required deliverables from other stakeholders to deliver quality outcomes on time.
+ Experience working with digital marketing technology tools and measurement systems - such as Google Marketing Platform, Google Campaign Manager, DV360, Looker, Data Studio, Google Analytics4, Big Query and/or Adobe Analytics.
+ Relevant experience working with global agencies, Google, Meta, Amazon, Disney, Pinterest, Yelp, Trade Desk, and other best-in-class ad platforms and exchanges, trade desks, marketing partners.
+ Knowledge of Banking and Deposit accounts (i.e. Savings, Checking, CDs, etc.)
+ Understanding of financial service industry dynamics and P&L
+ Strong interpersonal skills, with ability to influence across cross-functional teams
Grade/Level: 14
The salary range for this position is 150,000.00 - 250,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
+ You must be 18 years or older
+ You must have a high school diploma or equivalent
+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
Role Summary/Purpose:
This leadership position spearheads Synchrony Consumer Bank's consumer acquisition initiatives. This position will lead digital acquisition of new customers to the bank and be required to develop the acquisition strategy and manage the day-to-day running of all consumer acquisition programs focusing on paid media like search, affiliate, social, programmatic, print, etc. while continuously optimizing our approach. Managing channels that often serve as the first point of contact with prospective customers, this position plays a crucial role in shaping the consumer's initial path to become a Synchrony Savings customer. This role demands a strategic thinker who can innovate and adapt within a fast-paced, dynamic environment while executing strategies that drive substantial deposit growth.
_Our Way of Working_
_We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._
Essential Responsibilities:
+ Lead and participate hands-on in the development, execution, and management of all acquisition strategy for the Consumer Bank through traditional & digital campaigns.
+ Drive acquisition campaign performance by leveraging data, testing new marketing techniques and shifting marketing spend to top performing tactics.
+ Create and review forecasts; develop budget plans and recommendations for media campaigns.
+ Lead a team of digital acquisition strategists responsible for day-to-day operations with Synchrony's internal paid media team.
+ Manage the entire Consumer Bank advertising budget, including setting up POs, managing vendors, etc.
+ Develop new capabilities and processes to drive new account and deposit balances via new channels for the Bank - such as Social, Video, Native, etc.
+ Partner with the Digital COE to leverage the CDP or other marketing tools that help with increased personalization, create better user experiences, and drive improved business results.
+ Partner with analytics/insights and finance teams to create multi-channel attribution and to establish key metrics for success of Consumer Bank's marketing campaigns.
+ Deliver succinct presentations to showcase results against goals, share successes and learnings and recommend action plans for continual improvement.
+ Build and deliver against Bank Acquisitions 3-Year Strategy - in order to drive better use of data, improved bank prospect experience, and improved growth efficiency.
+ Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
+ Bachelor's Degree or, in lieu of a degree, a high school diploma and 12+ years of marketing or experience focused on driving growth in digital channels
+ A minimum of 7+ years of marketing experience to include:
+ 5+ years focused on user acquisition in digital channels.
+ 5+ years expertise in SEM, social media, programmatic, video, affiliate, partner, sponsorship, content, print, local/location, event, and other key marketing channels.
+ 4+ years demonstrated experience innovating channel acquisition programs and optimizing ROI for campaigns based off available data and KPI feedback.
+ 3+ years digital marketing project management experience
+ Leadership experience with direct reports
Desired Characteristics:
+ Demonstrated ability to innovate and optimize multi-channel acquisition programs.
+ Communication skills are essential, with a demonstrated ability to consistently prioritize and manage inputs and required deliverables from other stakeholders to deliver quality outcomes on time.
+ Experience working with digital marketing technology tools and measurement systems - such as Google Marketing Platform, Google Campaign Manager, DV360, Looker, Data Studio, Google Analytics4, Big Query and/or Adobe Analytics.
+ Relevant experience working with global agencies, Google, Meta, Amazon, Disney, Pinterest, Yelp, Trade Desk, and other best-in-class ad platforms and exchanges, trade desks, marketing partners.
+ Knowledge of Banking and Deposit accounts (i.e. Savings, Checking, CDs, etc.)
+ Understanding of financial service industry dynamics and P&L
+ Strong interpersonal skills, with ability to influence across cross-functional teams
Grade/Level: 14
The salary range for this position is 150,000.00 - 250,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
+ You must be 18 years or older
+ You must have a high school diploma or equivalent
+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
Source : Synchrony