VP, Customer Relationship Management - Retail - Coca-Cola Beverages Florida

VP, Customer Relationship Management - Retail

Tampa, FL, USA Req #29005

Wednesday, December 20, 2023

Who We Are:

• Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States.
• Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.
• Coke Florida was named as a 2023 US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.

What We Offer:
Eligible full time Coke Florida Associates can participate in our Total Rewards Program which includes:

• Total Wellness Programs including health, dental and vision plans
• 401K program with healthy company match
• Supplemental Life Insurance
• Three weeks of vacation pay, and 11 company paid holidays*
• Tuition reimbursement
• Employee Assistance Programs (EAP)
• Competitive compensation

Coke Florida is looking for a VP, Customer Relationship Management - Retail to work out of our Tampa HQ area office.

What You Will Do:

The VP, Customer Relationship Management is responsible for the leadership and functional management of all sales and customer management related activities for Coke Florida's national, regional and local retail accounts, including those that are digitally led.

Leadership over these accounts requires strategic leadership strength with exceptional business judgement, trade and category management skills. The VP, CRM, will lead the analysis of customer sales, category health and supply chain data. The VP, CRM will help ensure that agreed to national plans are executed, inclusive of national shopper marketing execution, promotional programs, customer-specific assortment plans and ensure profitable innovation is secured. This is inclusive of how digital technology and the digital connection happen between customers and consumers. The VP, CRM, and team will be responsible for continually building relationships throughout all levels of the customer hierarchy to create and lead customer/commercial plans that deliver mutually beneficial objectives for both the customer and Coke Florida. These mutually beneficial objectives include revenue and profit growth, optimized product assortment and market share growth.

Roles and Responsibilities:

• Aligns and integrates brand, consumer and customer value creation strategies to optimize volume, share and profit for the bottler and customers.
• Responsible for the execution of strategies and goals as stated in the company and team business plan.
• Develop pricing and promotional strategies to drive consistent execution of brand strategies and tactics with customers.
• Create the strategy, objectives, content, cross-functional alignment process and training deployment programs to build customer management capability.
• Develop and administer commercial customer insights. Utilizes syndicated data (Nielsen, IRI) and customer sales data to provide fact-based analysis and deliver business-building solutions.
• Analyze customer data and market trends to identify opportunities for enhancing customer relationships and satisfaction.
• Responsible for annual customer business planning process, new brand/product sales and introductions, development of local business building marketing, media and promotional initiatives, and creating impactful consumer, brand and customer marketing campaigns to drive the business.
• Builds relationships and influence with customers to implement solutions through insight-driven, fact-based selling.
• Partner with cross-functional resources to identify consumer, category and customer opportunities.
• Develop local marketing initiatives that promote our brands, increasing trust and enhance the reputation of the Company.
• Interface with Coca-Cola system leadership in governance routines, national customer teams, regional customer leadership teams to ensure commitments are met and a consistent customer experience is delivered through adherence to contractual agreements, execution standards and customer satisfaction metrics.
• Serve as the "voice of the customer" to address real-time issues and opportunities.
• Active role in creation and implementation of commercial strategy for the enterprise.
• Attracting, developing, and retaining the talent required to execute the approved strategy and the related projects. Partnering with commercial teams to ensure all projects meet strategic objectives. Provide coaching, counseling, monitoring, planning and appraising of team performance.
• Acts as one of Coke Florida's liaisons in key governance routines to support customer/ system growth

For this role, you will need:

• Bachelor's Degree: BBA, BS, (Preferred Level) Master's Degree, MBA
• A minimum 15 years of leading national and global customer organizations, interacting at HQ levels.
• Experience in brand and consumer marketing and capability development that has been scaled nationally and or globally
• Experience in a rapid growth business environment and developing the structure and elements necessary to support it
• Experience operating in a decentralized/entrepreneurial organization
• Must have strong end to end business understanding and capabilities
• Strong self-motivation to improve capabilities of self and others through various means of learning methods
• Highly business process oriented
• Must be strong in entrepreneurial business acumen
• Must be courageous in thinking with the ability to weigh the available options considering the risk and rewards of the options
• A team builder who leverages team and teammates strengths
• Strong strategic thinking, analytical, and problem-solving skills.
• Excellent communication and interpersonal skills, with the ability to navigate complex national account dynamics.
• Proven cross functional team collaboration at all levels of business
• Willingness to work outside normal business hours as needs arise
• Must be willing to travel 20% to 30% of the time

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed.

Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship.

Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Other details

• Job Family SMT
• Job Function Customer Management
• Pay Type Salary

Apply Now

initStaticMap(true); Coke Florida is looking for a VP, Customer Relationship Management - Retail to work out of our Tampa HQ area office. What You Will Do: The VP, Customer Relationship Management is responsible for the leadership and functional management of all sales and customer management related activities for Coke Florida's national, regional and local retail accounts, including those that are digitally led. Leadership over these accounts requires strategic leadership strength with exceptional business judgement, trade and category management skills. The VP, CRM, will lead the analysis of customer sales, category health and supply chain data. The VP, CRM will help ensure that agreed to national plans are executed, inclusive of national shopper marketing execution, promotional programs, customer-specific assortment plans and ensure profitable innovation is secured. This is inclusive of how digital technology and the digital connection happen between customers and consumers. The VP, CRM, and team will be responsible for continually building relationships throughout all levels of the customer hierarchy to create and lead customer/commercial plans that deliver mutually beneficial objectives for both the customer and Coke Florida. These mutually beneficial objectives include revenue and profit growth, optimized product assortment and market share growth. Roles and Responsibilities: Aligns and integrates brand, consumer and customer value creation strategies to optimize volume, share and profit for the bottler and customers. Responsible for the execution of strategies and goals as stated in the company and team business plan. Develop pricing and promotional strategies to drive consistent execution of brand strategies and tactics with customers. Create the strategy, objectives, content, cross-functional alignment process and training deployment programs to build customer management capability. Develop and administer commercial customer insights. Utilizes syndicated data (Nielsen, IRI) and customer sales data to provide fact-based analysis and deliver business-building solutions. Analyze customer data and market trends to identify opportunities for enhancing customer relationships and satisfaction. Responsible for annual customer business planning process, new brand/product sales and introductions, development of local business building marketing, media and promotional initiatives, and creating impactful consumer, brand and customer marketing campaigns to drive the business. Builds relationships and influence with customers to implement solutions through insight-driven, fact-based selling. Partner with cross-functional resources to identify consumer, category and customer opportunities. Develop local marketing initiatives that promote our brands, increasing trust and enhance the reputation of the Company. Interface with Coca-Cola system leadership in governance routines, national customer teams, regional customer leadership teams to ensure commitments are met and a consistent customer experience is delivered through adherence to contractual agreements, execution standards and customer satisfaction metrics. Serve as the "voice of the customer" to address real-time issues and opportunities. Active role in creation and implementation of commercial strategy for the enterprise. Attracting, developing, and retaining the talent required to execute the approved strategy and the related projects. Partnering with commercial teams to ensure all projects meet strategic objectives. Provide coaching, counseling, monitoring, planning and appraising of team performance. Acts as one of Coke Florida's liaisons in key governance routines to support customer/ system growth For this role, you will need: Bachelor's Degree: BBA, BS, (Preferred Level) Master's Degree, MBA A minimum 15 years of leading national and global customer organizations, interacting at HQ levels. Experience in brand and consumer marketing and capability development that has been scaled nationally and or globally Experience in a rapid growth business environment and developing the structure and elements necessary to support it Experience operating in a decentralized/entrepreneurial organization Must have strong end to end business understanding and capabilities Strong self-motivation to improve capabilities of self and others through various means of learning methods Highly business process oriented Must be strong in entrepreneurial business acumen Must be courageous in thinking with the ability to weigh the available options considering the risk and rewards of the options A team builder who leverages team and teammates strengths Strong strategic thinking, analytical, and problem-solving skills. Excellent communication and interpersonal skills, with the ability to navigate complex national account dynamics. Proven cross functional team collaboration at all levels of business Willingness to work outside normal business hours as needs arise Must be willing to travel 20% to 30% of the time

• Tampa, FL, USA