VP, Global Advertising - Corporate Affairs at Blackstone Group

Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at . Follow @blackstone on LinkedIn, Twitter, and Instagram.Corporate Affairs Department The Corporate Affairs department at Blackstone plays a critical role in shaping and guiding the firm's communication strategies, both within the organization and externally. Key areas that comprise the department: Public Affairs, Marketing, and Environmental, Social, and Governance (ESG) initiatives.Job Description:Blackstone seeks an accomplished and highly motivated professional to join as VP, Global Advertising to manage the orchestration of advertising campaigns across Blackstone’s key audiences and regions in close partnership with media agencies. Reporting to the Global Head of Advertising, this role demands strategic planning, adept budget management, expert agency management skills and a strong understanding of the media planning process.  The successful candidate will serve as a pivotal point of contact between our company and media partners, ensuring that all advertising efforts are strategic, efficient, and impactful.As a critical member of the broader global marketing team, you’re a performance-oriented people leader with proven experience in developing and executing omni-channel advertising campaigns (digital, social, TV, print, etc.) to generate Awareness, Engagement and Conversion. You’ll partner across the broader organization including, but not limited to: Public Affairs, Digital, Content, Technology and Compliance to drive the successful development and execution of campaigns.  The ideal candidate will be an insights-driven marketer, entrepreneurial in spirit and passionate about building, developing, and optimizing campaigns at scale. Key responsibilities include, but are not limited to: Day-to-day management of media agencies of record to drive development of media plans from audience research to brief development to tactical media planning and optimizations.Oversee media agency scopes, budgets, schedules, and deliverables, optimizing for cost-effectiveness and quality.Utilize data-driven insights to inform and adjust campaign strategies and tactics for optimal performance.Tight coordination and partnership with the creative lead to ensure media and creative workstreams are in synch and delivering against plans.Partnership with regional marketing leads to develop and drive successful campaigns in top-tier markets globally.Maintain clear, consistent communication with media agencies to ensure alignment with company objectives and media plans.Qualifications:8 + years of experience in marketing strategy or activation roles and or agency experience for B2B, B2C, or complex markets/audiences.Proven track record in managing advertising campaigns and working with media agencies.Expertise in media agency management, budgeting, project management, and media partner and tactical oversight.Omni-channel media planning experienceAdvanced knowledge of digital media including social and programmaticExperience working in an integrated capacity with internal and external agencies and teamsFamiliarity with the development and execution of branded content and partnershipsKnowledge and understanding of media tools and resourcesStrong analytical skills to evaluate campaign effectiveness and inform future strategies.Excellent negotiation and communication skills, with a talent for fostering collaborative relationships.Exceptional written and verbal communication skillsThe duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position.  Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.Expected annual base salary range:$140,000 - $200,000Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.Additional compensation: Base salary does not include other forms of compensation or benefits offered in connection with the advertised role.Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training.  All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.If you need a reasonable accommodation to complete your application, please email Human Resources at HR-Recruiting-Americas@Blackstone.com.Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:Attending client meetings where you are discussing Blackstone products and/or and client questions; Marketing Blackstone funds to new or existing clients; Supervising or training securities licensed employees; Structuring or creating Blackstone funds/products; andAdvising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials. Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis.  Please speak with your Blackstone Recruiting contact with any questions.To submit your application please complete the form below. Fields marked with a red asterisk * must be completed to be considered for employment (although some can be answered "prefer not to say"). Failure to provide this information may compromise the follow-up of your application. When you have finished click Submit at the bottom of this form.SummaryLocation: New YorkType: Full time