VP Growth - Mews
Miami, FL
About the Job
Can you help us change the world?
It's true. At Mews, we dream big. As a Hotel Tech unicorn valued at $1.2b, we're propelling new-generation cloud technology within global hospitality. With our industry-leading property management solution, we're enabling the world's most revolutionary hospitality brands to accelerate their digital transformation.
We're on the lookout for ambitious, tenacious and passionate people who want to join the next generation of innovators and disrupt the hospitality industry with us. Sound good so far? Keep reading and tumble down the Mews rabbit hole...
About the role
First things first: you want to know what you're actually applying for. It's impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distil it down to a job description (which we do because this is a job description), it would be this:
As the Head of Growth at Mews, you will play a pivotal role in driving the company's acquisition strategy, investment thesis and growth tactics across multiple regions and segments. As we're investing more into acquisition, we're looking for a talented leader with a strong quantitative background, excellent technical skills, and sound business acumen. You will leverage data-driven insights, experiment-driven approaches and creative strategies to maximise acquisition and engagement across all marketing channels.
In partnership with the Marketing Leadership team, you will own the metrics across pipeline and conversion, and lead your team to drive the MQL, SQL, and opportunity pipeline targets. You will be responsible for measuring and guiding our multichannel spend by mastering attribution techniques. You will provide insights to both local and global Marketing teams to help optimise resources across channels while simultaneously driving significant growth.
A successful candidate will have proven experience thinking outside the box, optimising the ad and channel mix, identifying new channels for growth, crafting compelling advertising campaigns, and enhancing overall buyer experiences. This role will report directly to the CMO and be highly visible throughout the entire organisation, acting as a mentor, advisor and coach.
✅ Your mission, should you choose to accept it:
- Up-level all parts of growth operations, from investment forecasting to pipeline attribution.
- Define and meticulously track KPIs and performance metrics, swiftly iterating strategies to optimise campaign effectiveness and achieve pipeline goals.
- Drive efficiency in budget allocation and program performance by evaluating campaign ROI and adjusting tactics as necessary.
- Spearhead strategic initiatives to align our go-to-market approach, fostering collaboration across teams and establishing streamlined processes for maximum efficiency.
- Expand the influence and scope of the Growth, Digital and Web Marketing team, fostering a culture of discipline, best practices, and consistency to drive scalability.
- Develop and execute comprehensive growth strategies to drive user acquisition, engagement, and revenue growth.
- Lead cross-functional teams to optimise the prospect journey and accelerate prospects through the funnel.
- Experiment with new channels, tactics, and initiatives to drive scalable growth and maximise ROI.
- Analyse data and metrics to identify trends, insights, and opportunities for optimisation.
- Prioritise and manage resources effectively to ensure the successful execution of multi-pronged growth programs.
- Communicate effectively and build trust with stakeholders at all levels of the organisation.
- Collaborate with product, marketing, and sales teams to align growth efforts with business objectives.
- Build a high-performing growth team across all digital channels.
️ You'll be a great fit if you bring a few of the below with you;
- Proven experience in a senior growth role, preferably in a fast-paced B2B technology environment.
- Strong operational and analytical skills with a data-driven and results-oriented mindset.
- Excellent leadership and communication skills to effectively lead cross-functional teams and influence senior leadership.
- In-depth knowledge of multichannel marketing, paid media, integrated campaigns, user acquisition and retention strategies.
- Familiarity with relevant tools and technologies for data analysis and growth optimisation.
- Experience building and developing high-performing web, digital, growth, operations, and/or demand generation teams.
What's in it for you?
Did you know that Mews was voted the Best PMS of 2024 and has previously held the title of Best Place to Work in Hotel Tech for two consecutive years? You do now. Most of that is down to our inspiring team, but part of it is because of some pretty amazing perks. As well as awesome colleagues and stimulating work, you'll get:
- Participation in the Company shares program
- Best-in-class Parental Leave Policy. At Mews, as the primary caregiver you get 6 months of fully paid parental leave, and as a secondary caregiver, you get 2 months of fully paid parental leave.(No matter your location, this can be used during the 1st year and applies if you've been employed for at least 1 year at Mews)
- Flexible Benefits via the ThanksBen platform
- Unlimited paid holiday (no, this is not a typo)
- Wellness Wednesday's (once a month, the whole company enjoys a day where you can attend to your own well-being)
- Remote/flexible working (we're 100% hybrid-proof, but we cannot hire from anywhere in the world unfortunately, so feel free to reach out and check with us!)
- Monthly working from home allowance and a monthly healthcare insurance allowance (we want you to be happy & healthy)
- Regular team events and socials
Who is Mews?
We want to get to know you, so it's only fair we tell you a little bit about ourselves first. Mews has been transforming hospitality since 2012. What began in a single hotel in Prague now powers thousands of hotels around the world, as they pursue their mission to develop transformational solutions for brands and create remarkable experiences for guests.
Since the beginning, Mews embraced being different. Mews is not simply a property management system, but a connected hospitality cloud with products across the hotel ecosystem and more integrations than anyone else.
From global hospitality brands to independent properties, hoteliers join Mews because they recognize the power of innovation. They understand that they can benefit from hotel tech that drives efficiency, maximizes revenue, and improves guest happiness.
Powering over 5,000 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses.
Ranked 24th in the FT 1000 list of the fastest-growing European companies in 2021, Mews has been recognized as the Best PMS by industry peers at the HotelTechAwards in both 2020 and 2024, consistently earning acclaim. Mews also achieved finalist status in 2021 and 2022. What's more, we take immense pride in being listed among the Best Places to Work in Hotel Tech during those same years and again this year. But our achievements don't stop there; Mews was also listed among the World's Best Hotel PMS Provider 2023 and as the World's Best Independent Hotel PMS Provider 2022 and 2023 by the World Travel Tech Awards.
Life at Mews
That's what we do, but what about who we are? Mews' culture is special and difficult to capture in words, which makes writing this tricky. You'll experience the freedom to be yourself and the ability to watch your ideas come to life. You'll have an open line of communication and an open invitation to after-work drinks, be they virtual or in-person. Sometimes the work can be challenging and there can be a lot of it, but you'll always be able to rely on those around you.
Yes, we're ambitious and we move fast, but we know the value of fun and taking a breather. Every month we have a Wellness Wednesday, a day off that you can use to boost your health, whether that's a long lie-in, a trip to the gym, or anything in between. We have slack channels for almost every interest imaginable, and an all-company meeting every Friday gives you the chance to ask any question to our leadership team.
To get more of an idea what life at Mews is like, check out our Instagram .
We're guided by our five key values; if you see yourself in them, it's time to get in touch.
Everyone is welcome at Mews
To reimagine the art of hospitality, we need teams who represent our global and diverse customers and users. Our differences make Mews, so we welcome people of all backgrounds and identities to work with us. Embracing different perspectives, trying new things and feeling safe to bring your authentic self to work. If this sounds like you and you're ready to join a global, innovative, and exciting community, we'd love to hear from you!
One very important note….don't hold back! Even if you think you don't meet 100% of the criteria listed in this job role, we still encourage you to apply. We believe that everyone should have equal access to opportunities and want to ensure we provide an inclusive experience, so do let us know if there is anything else we can do to support your application process. We can't wait to hear from you!
