VP of Marketing - Emerging Blue, Inc.
Concord, CA 94520
About the Job
Vice President of Marketing
Onsite Concord, CA
(Relocation assistance provided for out-of-area candidates)
Our client, an industry-leading beauty and haircare company, renowned for pioneering clean beauty and with deep roots in the professional beauty space, is seeking a Vice President of Marketing to join their dynamic team in Concord, CA.
Role Summary:
We are seeking an experienced and strategic Vice President of Marketing to oversee our client’s comprehensive marketing efforts. This role is integral to driving the overall marketing strategy, including new product development, digital marketing, and omnichannel communication. The ideal candidate will have a proven track record in the beauty or haircare industry, demonstrating leadership, innovation, and an ability to execute high-impact marketing campaigns.
Key Responsibilities:
- Develop and execute integrated marketing strategies across DTC, retail, digital, and professional channels
- Collaborate closely with cross-functional teams to ensure brand consistency and alignment with company goals
- Oversee omni-channel communication strategies, leveraging platforms such as Shopify, Klaviyo, and emerging AI trends to drive consumer engagement and data insights
- Guide the launch of new product lines, ensuring strategic alignment and market readiness
- Foster relationships with external partners and agencies to support marketing initiatives
- Monitor and analyze marketing performance metrics to drive continuous improvement and achieve business objectives
- Drive the strategy behind the Director of Product Development
- Develop compelling branding, communication, and storytelling strategies
- Responsible for global marketing efforts, ensuring efficiency and keeping up with demand
- Execute strategic marketing plans and communicate effectively with diverse audiences, including consumers, professional salons, retail communities, and retail teams
Qualifications:
- 10+ years of experience in senior marketing roles within the beauty or haircare industry, preferably with experience in both consumer and professional sectors
- Proven ability to lead and inspire a diverse marketing team, fostering a collaborative and innovative work environment
- Strong strategic and operational skills, with a hands-on approach to driving marketing initiatives
- Excellent communication and project management skills, capable of managing multiple priorities
- In-depth knowledge of omnichannel marketing, digital marketing, and data-driven consumer insights
- Bachelor’s degree in Marketing, Business Administration, or a related field
Company Culture:
- Fast-paced and rapidly growing with a strong emphasis on innovation and creativity
- Collaborative and supportive environment, with a focus on team development and mentorship
- Engaged and hands-on leadership team, fostering a culture of hard work, dedication, and mutual respect
Salary: Up to $220K base salary + 30% bonus structure
Source : Emerging Blue, Inc.
