VP of Marketing [HT-865869] - VisionSpark

CITYSCAPES ARCHITECTURAL INNOVATIONS

VP of MARKETING

Do you embody a strategic mindset, always thinking ahead and understanding the intricacies of your product? Are you a nimble, adaptable professional who can pivot easily in response to changing priorities while maintaining a strong focus on execution? As a humble team player and servant leader, do you thrive in developing others while leading by example? If you are a creative thinker with an aesthetic eye, passionate about delivering exceptional customer experiences and committed to achieving the highest standards in everything you do, then we want to hear from you!

Our ideal VP of Marketing is:

• Resilient & Adaptable – You have strong execution skills and consistently get things across the finish line. You approach challenges with a positive attitude viewing obstacles as opportunities for growth and learning. You remain calm under pressure, quickly adjusting strategies to meet shifting demands. Your flexibility allows you to thrive in dynamic environments, effectively navigating unexpected changes with confidence and composure.
• A Team Player & Leader – With humbleness, you are a servant leader who looks to develop others through leading by example. You have strong delegation skills and inspire others to perform at their best. Balancing accountability with understanding, are also willing to jump in and help out at any level. Comfortable with healthy conflict, you are hands-on and vision-driven.
• Creative with an Aesthetic Eye – Possessing a keen sense of design and detail you are always focused on quality. You build on ideas and revitalize old concepts. Recognizing the importance of presentation, you stay up to date on marketing trends and emerging tools, all while being a steward of a strong reputation.
• Customer-Centric – As someone who highly values customer experience and satisfaction, you are a self-starter who reflects the voice of the company consistently. You bring unique ideas to the table with a collaborative spirit, understanding your role in the support of the sales team.
• A Strong Communicator – You have the ability to educate and tell compelling stories. Conveying ideas clearly and effectively, both verbally and in writing, you ensure your message resonates with diverse audiences. You demonstrate active listening fostering open dialogue and collaboration. With the skill of tailoring your communication style to suit different situations, you make complex concepts accessible and engaging.

This position will work closely with cross-functional teams including sales, project management, engineering, product development, and production to ensure alignment and drive project success.

RESPONSIBILITIES

The responsibilities of the VP of Marketing include, but are not limited to:

• Sales Support:
  • Sales channel development (architects, general contractors, end users)
  • Lead generation
  • Trade show support and ideas for improvement
• Marketing Strategy and Execution:
  • Marketing campaigns and initiatives
  • Continued branding of the company
  • Enhancing the quality of marketing materials
  • Content generation
• Digital Marketing:
  • HubSpot oversight
  • Utilization of AI
  • Work with third-party vendors (PR firm, SEO, website developers, collateral)
• Team Leadership & Development:
  • Managing 3 – 4 staff members, developing skills and providing leadership
  • Establish and monitor key performance metrics to assess the effectiveness of marketing initiatives such as trade shows, advertising campaigns, and website performance
  • Produce engaging content across multiple marketing channels, including images, video, and written material, to support various brand and product initiatives.
• Product Development & Market Introduction:
  • New product development and rollout
  • Understanding the ownership’s vision for new products and markets
  • Learning effective marketing strategies for architectural products
• Presentations and Communication:
  • Refreshing presentations for Lunch & Learns and customer PowerPoint presentations

*This is a full-time, in-person position operating out of the Columbus, OH area.

QUALIFICATIONS

Required

• Minimum 7 years of marketing experience
• Leadership experience, managing people and teams
• Possess an established portfolio
• 4-year degree

Preferred

• 10+ years of marketing experience
• Experience in the architecture industry
• Experience working with a Sales team

Desired

• Creative Marketing degree
• Established longevity with employers

THE COMPANY – CITYSCAPES

Joining our company means becoming part of a dynamic team that is continually improving and evolving. We’ve cultivated an environment that fosters learning, where you can develop your skills and grow your career alongside the company. Our tangible and beautiful products provide real solutions, and there is significant growth potential for both the business and your professional journey. You'll be welcomed into a strong team with collaborative leadership that values your opinions and ensures you feel heard. As a well-established family company, ownership genuinely cares for their people, offering an annual profit-sharing program and a commitment to supporting employee well-being. With a diverse range of products and markets, and even a community garden on-site, you’ll find a workplace filled with great people who are dedicated to what’s best for the company and its future growth.

OUR CORE VALUES

1. We Design and Build World Class Products. Best of Show is Our Goal. Period.
2. Innovation and Longevity are the Prime Directives
3. Collaboration and Teamwork are Essential to Our Success
4. Customer Satisfaction is Our Highest Priority
5. The Safety and Health of Our Employees is Never Compromised

Your unique ideas can shape our future—apply today and let’s grow together!

Salary: $140k - $170k + profit sharing

Benefits: Health, Dental & Vision Insurance, Group term, Life & AD&D, Disability coverage, Supplemental life coverage, 401k program + matching, Annual Profit-Sharing Plan, Exercise facility