VP Of Marketing - SBG Funding
New York City, NY 10018
About the Job
About SBG Funding:
SBG Funding is an innovative fintech company dedicated to providing small businesses with the financial resources they need to thrive. Our mission is to offer tailored financing solutions that support business growth through a client-centric approach. We are seeking a visionary VP of Marketing to elevate our brand and lead our digital and content strategies with creativity, strategy, and impact.
Role Overview:
The VP of Marketing will be responsible for shaping and executing a comprehensive marketing strategy that strengthens SBG Funding's brand presence and engages our target audience. This individual will lead all facets of marketing, from brand development and digital engagement to high-level content creation, ensuring that our messaging is impactful, consistent, and aligned with our business goals.
Key Responsibilities
1. Brand Strategy & Creative Direction
- Develop and implement a design-focused marketing strategy that sets SBG Funding apart in the market.
- Oversee the creation and execution of all brand assets and campaigns, ensuring a cohesive visual identity and compelling storytelling across all marketing channels.
2. Content Development & Digital Innovation
- Lead the strategy for content development across channels, crafting engaging, relevant content that resonates with our audience and reinforces our brand values.
- Drive innovation in digital content, especially on social media, ensuring our brand stays relevant and top-of-mind for potential customers.
3. Growth & Lead Generation Campaigns
- Designed and managed data-driven marketing campaigns to attract and convert target audiences, including paid advertising, email marketing, and digital engagement.
- Partner with cross-functional teams to develop creative assets that drive engagement and conversion, enhancing brand reach and customer acquisition.
4. Brand Consistency & Asset Management
- Maintain and elevate the SBG Funding brand across all touchpoints, ensuring messaging and visual identity consistency.
- Lead the creation and management of brand guidelines that support a strong, recognizable brand presence in the market.
5. Team Leadership & Collaboration
- Build and mentor a high-performing marketing team, fostering a culture of collaboration, innovation, and continuous improvement.
- Collaborate closely with internal teams and external partners to bring creative, design-led marketing campaigns to life, aligning with business objectives.
6. Performance Measurement & Strategy Optimization
- Utilize marketing analytics and performance data to assess the effectiveness of campaigns, continually optimizing strategies to achieve maximum impact and return on investment.
Qualifications
- Education: Bachelor's or Master's degree in Marketing, Business, or a related field.
- Experience: Proven track record of building and executing design-led marketing strategies, with a strong portfolio showcasing impactful brand campaigns across multiple platforms.
- Leadership & Communication: Strong project management and team leadership skills, with an ability to inspire creative teams and drive results.
- Digital & Content Savvy: Expertise in modern content, social media, and digital marketing trends, with a demonstrated ability to drive engagement across multiple channels.
- Analytical Mindset: Data-driven approach to decision-making, with experience using performance insights to guide strategy.
Why SBG Funding?
Join SBG Funding and contribute to a team committed to innovation, creativity, and making a real impact in small business financing. We offer competitive compensation, benefits, and growth opportunities within a collaborative and forward-thinking work environment.
PI254322520
Source : SBG Funding
