VP of Marketing at Vaco, LLC
Scottsdale, AZ 85257
About the Job
Position Responsibilities:
- Play a significant role shaping the corporate marketing strategy.
- Responsible for overseeing Demand & Lead Generation, and the entire digital presence.
- Oversee and plan out the marketing budget.
- Oversee the development of content for consumption in web, email, social, paid-ads and collateral format.
- Work closely with the Sales team to maximize sales, creating good quality top of funnel opportunities.
- Responsible for the Content direction of the website and all marketing materials.
- Act as a marketing leader for the company and work closely with the Sales and Product teams to ensure proper cross-platform relationships are in-place and up to modern standards; Integrate CRM methodologies into overall digital marketing landscape.
- Lead all content and messaging projects for current and future products and services.
- Monitor all marketing campaigns and improve where necessary.
- Maximize outreach from our existing growing community to aid significant commercial growth.
- Spearhead the rollout of incentive projects such as referral programs etc.
- Responsible for launching industry specific events.
- Attend industry specific events, when necessary.
- Prepare regular reports and presentations on marketing metrics.
- 5+ years of experience in a Senior Marketing leadership role.
- Experience with Cyber Security product or services company or a SaaS environment, strongly preferred.
- Hands on experience with Salesforce and HubSpot.
- Demonstrable experience designing and implementing successful marketing campaigns that result in significant commercial growth.
- Previous experience managing a Marketing team.
- Proven previous experience of Demand and Lead Generation.
- Knowledge of SEO and content marketing best practices.
- Outstanding Content Marketing expertise.
- Experience managing a website and dealing with Third Party suppliers.
- Excellent written and verbal communication skills
- Strong analytical and project management skills.
- Bachelor’s degree in Marketing, Communications, or a relevant field.
- Travel may be expected.
Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco also wants all applicants to know their rights that workplace discrimination is illegal.
By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice
Vaco LLC and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco”) respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco’s HR Notice at Collection for California Applicants and Employees here.
- Virginia residents may access our state specific policies here.
- Residents of all other states may access our policies here.
- Canadian residents may access our policies in English here and in French here.
- Residents of countries governed by GDPR may access our policies here.
Pay Transparency Notice
Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:
- the individual’s skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.