VP Product Marketing & Sales Enablement - Fiserv
Alpharetta, GA
About the Job
Calling all innovators – find your future at Fiserv.
We’re Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants, and consumers to one another millions of times a day – quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we’re involved. If you want to make an impact on a global scale, come make a difference at Fiserv.
Job Title
VP Product Marketing & Sales Enablement
What does a successful VP of Product Marketing & Sales Enablement do at Fiserv?
This VP of Product Marketing & Sales Enablement plays a key role in leading and executing marketing strategies tailored to our Money Network business. At Fiserv, we work hard to simplify the payments process and optimize cost for our clients with 100% electronic payment delivery. Our comprehensive portfolio of solutions helps businesses replace paper check and supports more than 2.9 million cardholders nationwide transact over $20 billion annually.
What you will do:
+ Lead the strategic development and execution of integrated marketing plans in alignment with overarching business objectives and growth strategies within government, corporate, and consumer segments.
+ Strategically monitor and analyze sales channel performance to identify opportunities for optimization and devise initiatives that drive revenue growth and market penetration.
+ Spearhead innovative demand generation strategies through well-crafted, data-driven marketing campaigns that drive customer acquisition, engagement, and retention within the Money Network business segment.
+ Develop and execute strategic cardholder campaigns that optimize the spending mix and influence desired cardholder behaviors through lifecycle marketing strategies, contributing to long-term customer loyalty and revenue generation goals.
+ Drive the development of high-impact sales and marketing materials that effectively articulate unique product value propositions to target audiences, aligning with strategic business goals.
+ Oversee the strategic development and design of Cardholder Agreements and other cardholder collateral and disclosure materials, ensuring compliance and leveraging them as tools to enhance brand credibility and market positioning.
+ Establish and enforce comprehensive branding standards and guidelines to uphold a consistent and impactful brand presence across all marketing materials and communications.
What you will need to have:
+ 10+ years of experience in product marketing and sales enablement or related roles.
+ 10+ years of experience in the prepaid industry.
+ Experience in the financial industry or related sectors.
+ Experience with marketing automation tools and CRM systems.
+ Proven track record of developing and executing successful product marketing strategies to drive business growth.
What would be great to have:
+ Bachelor's degree in Marketing, Business Administration, a related field or equivalent combination of experience, education and military.
+ Knowledge of market trends and competitive landscape in the fintech industry.
+ Certification in product marketing or sales enablement.
This role is not eligible to be performed in Colorado, California, District of Columbia, Hawaii, Maryland, New York, Nevada, Rhode Island or Washington.
_Please note that salary ranges provided for this role on external job boards are salary estimates made by outside parties and may not be accurate._
Thank you for considering employment with Fiserv. Please:
+ Apply using your legal name
+ Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable).
What you should know about us:
Fiserv is a global leader in payments and financial technology with more than 40,000 associates proudly serving clients in more than 100 countries. As one of Fortune _®_ magazine's "World's Most Admired Companies™" 9 of the last 10 years, one of Fast Company’s Most Innovative Companies, and a top scorer on Bloomberg’s Gender-Equality Index, we are committed to innovation and excellence.
Our commitment to Diversity and Inclusion:
Fiserv is an Equal Opportunity Employer, and we welcome and encourage diversity in our workforce that reflects our world. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Warning about fake job posts:
Please be aware of fraudulent job postings that are not affiliated with Fiserv. Fraudulent job postings may be used by cyber criminals to target your personally identifiable information and/or to steal money or financial information.
Any communications from a Fiserv representative will come from a legitimate business email address. We will not hire through text message, social media, or email alone, and any interviews will be conducted in person or through a secure video call. We won’t ask you for sensitive information nor will we ask you to pay anything during the hiring process. We also won’t send you a check to cash on Fiserv’s behalf.
If you see suspicious activity or believe that you have been the victim of a job posting scam, you should report it to your local FBI field office or to the FBI’s Internet Crime Complaint Center.
We’re Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants, and consumers to one another millions of times a day – quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we’re involved. If you want to make an impact on a global scale, come make a difference at Fiserv.
Job Title
VP Product Marketing & Sales Enablement
What does a successful VP of Product Marketing & Sales Enablement do at Fiserv?
This VP of Product Marketing & Sales Enablement plays a key role in leading and executing marketing strategies tailored to our Money Network business. At Fiserv, we work hard to simplify the payments process and optimize cost for our clients with 100% electronic payment delivery. Our comprehensive portfolio of solutions helps businesses replace paper check and supports more than 2.9 million cardholders nationwide transact over $20 billion annually.
What you will do:
+ Lead the strategic development and execution of integrated marketing plans in alignment with overarching business objectives and growth strategies within government, corporate, and consumer segments.
+ Strategically monitor and analyze sales channel performance to identify opportunities for optimization and devise initiatives that drive revenue growth and market penetration.
+ Spearhead innovative demand generation strategies through well-crafted, data-driven marketing campaigns that drive customer acquisition, engagement, and retention within the Money Network business segment.
+ Develop and execute strategic cardholder campaigns that optimize the spending mix and influence desired cardholder behaviors through lifecycle marketing strategies, contributing to long-term customer loyalty and revenue generation goals.
+ Drive the development of high-impact sales and marketing materials that effectively articulate unique product value propositions to target audiences, aligning with strategic business goals.
+ Oversee the strategic development and design of Cardholder Agreements and other cardholder collateral and disclosure materials, ensuring compliance and leveraging them as tools to enhance brand credibility and market positioning.
+ Establish and enforce comprehensive branding standards and guidelines to uphold a consistent and impactful brand presence across all marketing materials and communications.
What you will need to have:
+ 10+ years of experience in product marketing and sales enablement or related roles.
+ 10+ years of experience in the prepaid industry.
+ Experience in the financial industry or related sectors.
+ Experience with marketing automation tools and CRM systems.
+ Proven track record of developing and executing successful product marketing strategies to drive business growth.
What would be great to have:
+ Bachelor's degree in Marketing, Business Administration, a related field or equivalent combination of experience, education and military.
+ Knowledge of market trends and competitive landscape in the fintech industry.
+ Certification in product marketing or sales enablement.
This role is not eligible to be performed in Colorado, California, District of Columbia, Hawaii, Maryland, New York, Nevada, Rhode Island or Washington.
_Please note that salary ranges provided for this role on external job boards are salary estimates made by outside parties and may not be accurate._
Thank you for considering employment with Fiserv. Please:
+ Apply using your legal name
+ Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable).
What you should know about us:
Fiserv is a global leader in payments and financial technology with more than 40,000 associates proudly serving clients in more than 100 countries. As one of Fortune _®_ magazine's "World's Most Admired Companies™" 9 of the last 10 years, one of Fast Company’s Most Innovative Companies, and a top scorer on Bloomberg’s Gender-Equality Index, we are committed to innovation and excellence.
Our commitment to Diversity and Inclusion:
Fiserv is an Equal Opportunity Employer, and we welcome and encourage diversity in our workforce that reflects our world. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Warning about fake job posts:
Please be aware of fraudulent job postings that are not affiliated with Fiserv. Fraudulent job postings may be used by cyber criminals to target your personally identifiable information and/or to steal money or financial information.
Any communications from a Fiserv representative will come from a legitimate business email address. We will not hire through text message, social media, or email alone, and any interviews will be conducted in person or through a secure video call. We won’t ask you for sensitive information nor will we ask you to pay anything during the hiring process. We also won’t send you a check to cash on Fiserv’s behalf.
If you see suspicious activity or believe that you have been the victim of a job posting scam, you should report it to your local FBI field office or to the FBI’s Internet Crime Complaint Center.
Source : Fiserv
