VP, Retail Sales - Southwire Company

Southwire Job Description

Job Summary/Objective: 

Southwire’s Vice President of Retail Sales oversees and leads all aspects of the company’s key retail accounts. This

position plays a critical role in developing and implementing retail strategies, driving business growth, and ensuring the

overall success of the company’s retail position. The Vice President of Retail Sales reports directly to Southwire’s Chief

Commercial Officer and collaborates with other internal and external senior executives to align Southwire’s goals with

our customer’s.

Key Responsibilities

· Develop and implement comprehensive sales strategies that align with the overall business objectives to meet

and exceed retail sales targets, while identifying and capitalizing on new business opportunities, emerging

markets, and untapped customer segments.

· Lead, mentor, and manage the retail sales team by fostering a high-performance culture that emphasizes

accountability, ongoing development, and continuous improvement through effective coaching, training, and

succession planning.

· Monitor and analyze key performance indicators (KPIs) to assess retail team performance and operational

efficiency, proactively identifying trends and areas for improvement, and driving initiatives to enhance sales

outcomes and customer satisfaction.

· Define and articulate a strategic vision for retail operations, setting a clear direction that promotes customer-

centric growth, ensures business profitability, and creates long-term value for the organization and its retail

partners.

· Oversee financial performance and accountability, managing budgets, revenue forecasts, expense control, and

profitability metrics for retail channels, ensuring adherence to financial targets and identifying opportunities to

optimize profitability.

· Track and analyze sales metrics, market trends, and competitive intelligence, providing actionable insights and

data-driven recommendations to executive leadership to inform strategic decisions and ensure the company

remains competitive and responsive to market dynamics.

· Drive retail expansion and growth initiatives by evaluating potential channels, partnerships, and markets,

developing and executing plans to expand service offerings and improve market penetration while ensuring

scalability and sustainability.

· Collaborate closely with merchandising teams to curate optimal product assortments that align with customer

preferences, market demand, and business objectives, maximizing sales and profitability across retail channels.

· Ensure operational excellence and process optimization by implementing best practices, improving workflows,

and utilizing technology to enhance the overall retail customer experience, streamline operations, and reduce

costs.

· Work in partnership with marketing teams to design, develop, and execute innovative retail marketing

campaigns and promotional strategies that effectively target customer segments, increase brand visibility, and

drive foot traffic and sales growth across retail channels.

Education, Experience, and Skills

Required

Minimum Education Level: Bachelor's

Specialized Degree: Business, Marketing, or related field

Years of Experience: 15+

Field of Expertise: Sales leadership

Preferred

Minimum Education Level: Master's

Specialized Degree: Business, Marketing, or related field

Other Preferred Skills, Licenses, & Certificates: · Leadership and Strategic Thinking: o Strong leadership capabilities, including the ability to provide vision and strategic direction. · Financial Acumen: o Proficiency in financial analysis, budget management, and understanding of financial metrics and KPIs. · Retail Industry Knowledge: o Understanding of the retail industry, including market trends and best practices. · Decision-Making: o Proven ability to make informed and timely decisions to address retail challenges and opportunities. · Communication and Interpersonal Skills: o Excellent communication and presentation skills to interact with executive management, stakeholders, and retail teams both internally and externally.

Competencies