VP, Talent Brand Marketing - ServiceNow

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

In this influential position, you are a creative marketer and brand builder who will lead and execute comprehensive marketing strategies and storytelling for three key global brand functions:

1. Our employer brand strategy--aimed at positioning ServiceNow as an employer of choice
2. Our learning platform, ServiceNow University—aimed at significantly increasing our 500,000 person community of developers and system administrators to 3 million.
3. ServiceNow.org—including telling the stories of some of our most important customers who help us fulfill our purpose every day.

This executive leadership role will partner closely with senior leadership across the People Team (HR, talent acquisition and management, learning and development as well as equity and inclusion), and our marketing teams to define, articulate and communicate our unique employee value proposition for those considering a future with ServiceNow. These roles will be both inside the company (In 2023, we were #3 on Glassdoor Best Places to Work and we had over 1.1M inbound applicants) as well as within our broader ecosystem—the community of people who make their living on the ServiceNow platform but work for customers and partners. You will also be the integrated Marketing leader for ServiceNow.org, our business aligned to non-profit organizations.

In this role, you will be responsible for creating and implementing strategies to attract, engage, and retain top talent by building a strong employer brand that resonates with potential candidates. You will lead and oversee marketing efforts to tell our purpose story, enhance the company's reputation and promote programs across the employee’s journey, connecting broader brand strategies to the talent ecosystem and communities.

The ideal candidate will have a proven track record of integrated brand marketing, of building and enhancing employer brands, an understanding of global talent marketing, a passion for non-profit organizations and the ability to influence and inspire across all levels of the organization. To excel in this role, strong leadership, strategic thinking, and exceptional communication skills are essential. A successful VP of Talent Brand Marketing should possess a deep understanding of brand building and integrated marketing strategies for talent acquisition, community building and purpose storytelling.

Key Responsibilities:

• Strategic Leadership: Develop and execute integrated marketing strategies that aligns with the company’s overall vision, mission, and values. Ensure each plan supports talent acquisition and retention goals, growing our skilled workforce community and building our ServiceNow.org business, demonstrating how we fulfill our purpose every day.
• Brand Development: Define and communicate our employer value proposition (EVP) to attract, engage, and retain top talent. Continuously assess and refine the EVP based on employee feedback, market trends, and competitive analysis.
• Talent Acquisition: Collaborate with the recruitment team to create innovative marketing campaigns and initiatives that drive candidate engagement and increase the quality of hires.
• Content Creation: Oversee the creation and distribution of compelling creative content across various channels, including social media, careers website, and employee testimonials. Ensure consistency in messaging and adherence to brand guidelines.
• Metrics and Analytics: Establish and monitor key performance indicators (KPIs) to measure the effectiveness of employer brand initiatives. Use data-driven insights to optimize strategies and report on progress to senior leadership.
• Team Leadership: Build, lead, and mentor a high-performing team of employer brand marketing professionals. Foster a collaborative and results-oriented environment.
• Partnerships and External Relations: Develop relationships with industry influencers, media, and external partners to enhance the company’s employer brand presence and reputation.
• Employee Experience: Collaborate with HR and internal employee communications teams to ensure a seamless alignment between the employer brand and the actual employee experience. Drive initiatives that promote a positive and engaging work environment.

• Bachelor’s degree in marketing, Communications, Business Administration, or any related field is a plus. MBA or advanced degree preferred.
• 12+ years of experience in brand marketing, employer branding, talent marketing, or related fields, with a minimum of 5 years in a senior leadership role.
• Proven track record of successfully developing and executing brand strategies and campaigns.
• Strong understanding of talent acquisition processes and best practices in recruitment marketing.
• Exceptional communication, storytelling, and presentation skills.
• Ability to think strategically and execute effectively in a fast-paced, dynamic environment.
• Expertise with digital marketing, social media, and analytics tools.
• Demonstrated leadership abilities and experience managing and developing high-performing teams.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $248,100 - $421,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license.