Web Analytics - Dallas, TX - Georgia IT Inc.
Dallas, TX
About the Job
Job Title: Web Analytics
Location: Dallas, TX
Position Type: Contract
US Citizen/ GC and GC EAD
Job Description
Must- Data Analyst, Adobe Analytics, Google Analytics, Web Analytics with Retail Background
Requirements:
Location: Dallas, TX
Position Type: Contract
US Citizen/ GC and GC EAD
Job Description
Must- Data Analyst, Adobe Analytics, Google Analytics, Web Analytics with Retail Background
- This requirement is for a Data Analyst to work on the Omnichannel Data Analytics Platform for a Retail Client
- Ensure the integrity of the data during extraction, manipulation, processing and analysis is paramount.
- Extract and collate appropriate data from Omniture/Adobe Analytics, and Google Analytics, for usage in reports.
- Produce reports and analysis, specifically to website, mobile Apps & other Online Customer Facing Channels
- Develop automation and enhancement of Progress Report around campaign results for optimization of media campaigns.
- Collaborate on Ad Hoc Report requests as needed.
- Participate in ongoing discussions concerning data collection, tagging, and data analysis.
- Share the knowledge of analysis techniques with other staff.
- Discuss business intelligence needs or information with internal staff.
- Work with staff to design and develop statistical analyses, which address client questions.
- Take part in the development and production of dashboards and other automated reporting tools available in Omniture/Adobe Analytics, and Google Analytics.
- Assist in measuring site usability and effectiveness while turning data into actionable recommendations.
- Participate in conference calls, update agendas, compile notes
- Keep up-to-date regarding current analytics tools.
- Monitor website and interactive campaigns.
- Miscellaneous projects, as assigned.
- Support other Interactive team members / responsibilities when needed
Requirements:
- Bachelor's Degree in Mathematics, Statistics or relevant, equivalent experience.
- Ability to scrutinize website analytics data to identify technical, usability, engagement and abandonment issues
- Expert knowledge of Excel required
- Must be proficient in MS Office, with the ability to learn new computer systems.
- Working knowledge of Omniture/Adobe Analytics and Google Analytics a plus
- Clear understanding of media campaigns, ad placement types, placement-level insight, and all the standard media metrics is a benefit
- Knowledge of statistical methodologies and techniques
- Business awareness and numerical ability
- Proven ability to manage multiple tasks while working independently
- A strong sense of urgency and commitment to get the job done quickly and with high quality
- Must possess solid communication skills, both written and verbal
- Strong attention to detail
- Willingness to adhere to all principles of confidentiality
- Must value operating in a collaborative and cooperative environment
- Ability to show initiative, good judgment, and resourcefulness
- The ability to communicate with people at all levels of an organization
Source : Georgia IT Inc.