Web Content Strategist - Bedgear

Job Title: Web Content Strategist

Department: Consumer Marketing

Reports to: eCommerce Manager

Hours Available: M-F 8:30am-5:30pm EST (1-hour lunch break)

FLSA Class: Non-Exempt

EEO1 Classification: Administrative Support Workers

Physical Address: 200 Sea Ln, Farmingdale, NY 11735

Salary Range: $38,000 - $83,200 (Actual compensation will be determined based on experience, location, and other factors permitted by law)

Grade: 2

Why Work @ BEDGEAR?

If you’re looking for a career and not just a job, BEDGEAR provides a work environment that accelerates growth for all its team members. Keeping up with the everyday challenges of a fast-growing consumer goods company demands a team of all-in players, who are focused on continuous improvement, collaboration, leadership, and have a growth-mindset. If you want to elevate yourself personally and professionally, surrounding yourself with others that share the same values, beliefs, and behaviors will provide the support and extra push to reach new heights and smash new goals. At BEDGEAR you can expect to find successful teammates who exemplify our core values of being:

HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN

About BEDGEAR® PERFORMANCE®

Launched in 2009, BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being. BEDGEAR’s sleep solutions are engineered with Performance fabrics that are temperature neutral and instant cooling and maximizes airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment. BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything®!

Learn more at bedgear.com.

Summary:The Web Content Strategist will be responsible for creating and optimizing web content to enhance SEO performance. This role will involve crafting compelling copy for various platforms including blogs, product descriptions, technical content, and landing pages. The Web Content Strategist will play a vital role in driving organic traffic to our website by staying updated on SEO best practices and leading our SEO content strategy.

Essential Functions (include but not limited to):

• Develop and implement an SEO-driven content strategy to increase organic traffic and improve search engine rankings.
• Create high-quality, engaging content for various web platforms including blogs, product descriptions, and landing pages.
• Optimize web content for SEO by conducting keyword research, analyzing search intent, and integrating relevant keywords seamlessly into the copy.
• Collaborate with cross-functional teams including creative, Brand marketing and development to ensure content aligns with brand voice, messaging, and objectives.
• Monitor and analyze website performance metrics, SEO rankings, and user engagement to identify areas for improvement and opportunities for optimization.
• Stay updated on industry trends, algorithm changes, and SEO best practices to ensure content remains relevant and competitive.
• Conduct regular content audits to assess effectiveness, relevance, and alignment with SEO goals.
• Provide guidance and training to team members on SEO principles, content optimization techniques, and best practices.
• Stay informed about competitor strategies and industry developments to inform content strategy decisions.
• Collaborate with external partners such as agencies or freelancers as needed to support content creation and optimization efforts.

This job description is intended as a general guideline and should not be considered an exhaustive list of responsibilities. The Web Content Strategist may be required to perform additional duties, as well as be tasked with special projects as needed.

MUST HAVE:

Ability to prioritize effectively and operate efficiently; use sound judgment to make rational decisions; ability to recognize opportunities and evoke change where applicable; must be objective v. subjective; strong follow up skills; intrapersonal skills; excellent communication skills; attention to detail and process orientation; problem solving skills; coaching and mentoring skills; must have thorough understanding of company’s confidentiality agreement.

Qualifications/Requirements:

• Must be 18 years of age or older.
• HS Diploma or GED
• Must be legally authorized to work in the United States and have IDs needed to verify.
• English proficient (reading, writing, speaking, comprehension)
• Computer savvy; proficient with Microsoft Office

Sensory Requirements: Should have working use of hearing and vision with or without the use of corrective lenses/hearing aids to be able to read paperwork, work on a computer screen for an extended period of time, and frequently speak on the phone.

Environmental: N/A - indoor office environment

Education/Experience/License Requirements:

• Bachelor's degree in English, marketing, business, or related field.
• General understanding of branding, SEO, and copywriting.
• Solid analytical skills and the ability to use data to drive decision-making.
• Strong communication and collaboration skills, with the ability to work effectively with internal and external stakeholders.
• Creative problem-solving skills and the ability to think outside the box to achieve results.
• Clear, engaging writing style with ability to communicate technical concepts to a variety of audiences.
• Strong ideation skills and a willingness to experiment.
• Obsessive attention to detail
• Collaborative and energetic personality
• Confidence interacting with cross-functional teams of all levels.
• Prior experience working in a metrics-driven marketing environment, and comfort with analytics that provide insight and accountability to content preferred.
• Ability to work in a fast-paced environment and deliver high quality materials on budget and deadline.

Language Skills: English proficiency required (reading, writing, speaking, comprehension), strong diction, grammar, and syntax. Knowledge of an additional language(s) is a plus!

Mathematical Skills: Basic arithmetic and algebra

Reasoning Ability: Ability to effectively prioritize, ability to adapt to quick changes, strong attention to detail and high accuracy.  Must be able to make rational and logical decisions.

Work Environment:  Indoor office environment most times. Fast paced, sometimes stressful work environment. Must be able to adapt to quick changes. Must work well on-own and in teams. Must also be comfortable in large social settings and public speaking.

Physical Demands:

Key:

N-Never

O-Occasional; 1-33% of time

F-Frequent; 34-66% of time

C-Constant; 67-100% of time

BEDGEAR® is proud to be an Equal Opportunity Employer that participates in the E-Verify program!