Website Content Specialist - Boston Children's Hospital
Boston, MA
About the Job
Boston Children’s Hospital Trust is the philanthropic resource for the hospital which provides vital funds to support our cutting edge research, community outreach, patient family programs and medical education.
Reporting to the Senior Director of Donor Communications, the Website Content Specialist is responsible for optimizing the user experience on the Trust website. This role is critical to the success of the site in driving Trust goals for revenue and donor engagement. The Specialist will update content, optimize donor journeys, and track metrics of site activity. They will work closely with both the channels and content teams, as well as technical teams and vendors, to create content, maintain performance, and optimize the experience for the best possible donor and donor prospect journeys.
This Website Content Specialist will:
Reporting to the Senior Director of Donor Communications, the Website Content Specialist is responsible for optimizing the user experience on the Trust website. This role is critical to the success of the site in driving Trust goals for revenue and donor engagement. The Specialist will update content, optimize donor journeys, and track metrics of site activity. They will work closely with both the channels and content teams, as well as technical teams and vendors, to create content, maintain performance, and optimize the experience for the best possible donor and donor prospect journeys.
This Website Content Specialist will:
- Own the user experience of new website, including Drupal and TeamRaiser pages.
- Collaborate across the Communications team and with the wider Trust organization to develop UX and content to drive organizational objectives.
- Source content and images as needed to fully leverage the website to meet our organizational strategic goals.
- Collaborate closely with the Channel Marketing Specialist on bringing website reporting into multi-channel dashboards.
- Manage website promotional calendar and the website portion of an over-arching promotional calendar for both the Trust site and Hospital website.
- Manage various tracking documentation including website marketing URLs and redirects, needed website content updates, features backlog, and other documents as needed.
- Own the improvement of the site as a revenue driver including donation forms and donor journeys.
- Partner with the BCH Marketing and Communications web team to optimize the journey between the sites, driving improved revenue and event participation from visitors coming from the BCH site.
- Manage business requirements for website reporting, collaborating with technology team to be sure all tagging/tracking is in place and to ensure robust and accurate website reporting.
- Drive quality control and ongoing optimization.
- Collaborate closely with the Channel Marketing Specialist on bringing website reporting into multi-channel dashboards.
- BA degree plus at least 3 years’ experience in website development or digital marketing and at least one year managing website content for an enterprise
- Demonstrated knowledge and understanding of website user experience and website development
- Deep expertise in managing content for an enterprise website
- Demonstrated experience with digital and/or marketing data analytics; Expert website data analytics skills.
- Experience with data analytics as used to measure effectiveness of programs and campaigns in driving revenue and engagement
- Great attention to detail and organizational skills, with an eager to learn mindset
- Excellent written, verbal and interpersonal communication skills; ability to work collaboratively with other staff.
- Expert website tracking and tagging skills (GTM and/or Adobe Analytics, tracking links, etc.).
- Ability to use MS Power Point to produce desks (wrap up report, project plans).
- Experience with using Smartsheets, Excel and/or project management software to track deliverables, deadlines, and other milestones.
- Experience with Adobe Analytics and/or Drupal preferred.
Source : Boston Children's Hospital
