WW Digital Marketing Manager - Kemin

Kemin Industries is hiring a Worldwide Digital Marketing Manager to join their team! In this role, this person will be responsible for the development, management and internal adoption of Kemin’s digital marketing technology stack. Additionally, this person will be responsible for engaging with Kemin’s various business units to enable digital transformation through the utilization of our digital marketing processes and platforms. The WW Digital Marketing Manager will work with leadership to prioritize digital enhancements to ensure they are in line with business needs and support the growth of the business. The WW Digital Marketing Manager should be experienced in project management, able to lead, plan, organize, and motivate project teams to successfully deliver campaign deliverables.

We Are Kemin 

We are visionaries who see things differently and are inspired by the world around us.  

We have been dedicated to using applied science to improve the quality of life for over half a century.   

We are a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services.  

For over half a century, Kemin has been dedicated to using applied science to address industry challenges and offer product solutions to customers in more than 120 countries. Kemin provides ingredients to feed a growing population with its commitment to the quality, safety and efficacy of food, feed and health-related products to customers in more than 120 countries.   

Established in 1961, Kemin is a privately held, family-owned-and-operated company with more than 2,800 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, India, Italy, Russia, San Marino, Singapore, South Africa and the United States. 

As a Kemin team member, you’ll receive…  

• A competitive financial package- in addition to your salary, we offer an uncapped bonus opportunity, 401k match program, and paid vacation and holidays. 
• Robust health and wellness support- we are proud to offer a fitness reimbursement (for your whole family!), an on-site fitness center, restaurant with seasonal fresh food options (and the ability to order food to bring home), and free fresh fruit in break areas- to name a few.  
• Continued learning opportunities- Kemin offers tuition reimbursement and recently launched a new corporate university with online and in-person training opportunities for growth and development throughout your entire career.  

• The chance to give back to our world- Through our foundation of servant leadership, we are proud to offer ample service opportunities, including paid time off to do so. Kemin has a valued corporate partnership with both The World Food Programme and Habitat for Humanity, in addition to many local initiatives. 
• Opportunities to support our valued educators- Kemin is a proud sponsor of the Iowa Governor's Stem Advisory Council where we fund annual teacher's awards. In addition, we have a robust internship and externship program, and frequently host student tours. 

• Assist with oversight and management of digital web properties built on the Adobe Experience Manager (AEM) platform, including Kemin.com.
• Coordinate with Marketing leadership, global business unit team members, and IT to establish and prioritize digital marketing enhancement pipeline.
• Create and deliver presentations to keep leadership updated on digital marketing best practices and initiatives.
• Develop and provide input to reports that track and measure key performance indicators.
• Maintain and publish project activity progress and status.
• Manage and guide digital marketing change management and initiatives related to continuous improvement.
• Responsible for oversight and management of Kemin’s marketing automation platform, HubSpot, and it’s integration with our in-house CRM.
• Responsible for implementing a scalable lead management process that includes lead generation, segmentation, communication, qualification, routing and reporting.
• Assesses the effectiveness of each BU’s lead management initiatives by developing and analyzing lead lifecycle and attribution reporting.
• Oversight for implementing and standardizing Marketing Automation platform and practices across the organization to align with best-in-class industry standards.
• Advocate for intelligent Marketing Automation campaign design through various projects, initiatives, and ongoing business work. Influence Sales approach and promote adoption of Marketing Automation best practices.
• Lead project team meetings and ensure follow-up actions are identified.
• Set and continually manage digital marketing project expectations with team members and other stakeholders.
• Oversight for training of staff and others on the usage of our digital marketing technologies.
• Maintains Marketing staff job results by counseling employees; including planning, monitoring, and appraising job results.
• Develops Marketing staff by providing information, educational opportunities, and experiential grown opportunities.
• Accurately present findings in an appropriate and timely manner to allow the management team to make critical decisions based on key data.
• Provide excellent customer service.
• Work with outside agencies and vendors.
• Other job-related duties as assigned.

• Education & Experience: 
  • Bachelor’s Degree, preferably in Digital Marketing or Information Technology with 5+ years of related experience.
  • Additional related experience may substitute.
• Experience as an effective project team player, leader, and motivator.
• Ability to present ideas effectively; persuade, negotiate, read communication styles, and communicate well, both verbally and in writing, with peers and all levels of management.
• Must be proactive, self-motivated, energetic, positive, and business-minded.
• Excellent organizational skills with the ability to set priorities and handle multiple projects efficiently to meet deadlines.
• Excellent analytical, problem solving, and critical thinking skills.
• Demonstrated integrity and honesty in all aspects.
• Proven flexibility and quick reaction during change in a fast-paced environment; both independently and in a collaborative team environment.
• Excellent customer service and interpersonal skills.
• Must be resilient and curious. Able to learn and apply new technologies quickly.
• Experience building strong working relationships with both external customers and internal business stakeholders.
• A true self-starter with an ability to impact and support change management
• Ability to coordinate internal and external resources, such as vendors and consultants.
• Advanced computer skills with experience in Microsoft Excel, Microsoft Word, and Microsoft Project or other project planning software.
• Must be proficient in English, multilingual is a plus.
• 5+ years’ experience of executing high quality digital marketing campaigns, including ideation, execution and reporting.
• HTML, CSS, light web development skills are a plus.
• Experience with Adobe Experience Manager, Adobe Analytics and HubSpot, is a plus.
• Minimal travel, less than 10%

A post-offer background check and drug screen is required.  Additional pre-employment requirements may be necessary based on position.

Kemin is an equal opportunity employer, and all reasonable accommodations will be considered.

Kemin is a drug-free and tobacco-free campus. 

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